Little Passports has big news. The subscription brand is headed to Target! So what does that mean for subscribers? Can you still get boxes in the mail for your kiddos?
We dug into all the details about this new partnership to give you what you need to know!
What's the Little Passports + Target Partnership?
Target shoppers will now be able to pick up Little Passports iconic suitcase in-store or online, along with the activities packed inside. The store has also started selling the brand's Create + Play kits, books, puzzles, games, and more.
This certainly isn't the first subscription brand to partner with the store — among others, you might remember Lovevery did the same earlier this year. And Little Passports CEO and Co-Founder Amy Norman says the plan is to grow even bigger. In an interview on the brand site, Norman says "We hope to have many more ways for children to experience our global adventures and characters, be it through books, digital learning games, or new subscription lines and activity kits. I also expect we’ll be widely available in Target and other leading retailers five years from now, giving us more opportunities to meet our customers’ needs."
What About My Subscription?
That's the question of the hour, right? The good news is Little Passports is still offering its subscriptions for kids the old-fashioned way. Target shoppers will get one-off kits, but subscribing is still the only way to get new adventures in the mail or on your doorstep each month.
Right now new subscribers will even get free shipping on their suitcases and activities for kiddos.
What do you think of subscription boxes showing up in stores?
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