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Function of Beauty Says Goodbye to Big Bottles: What’s the Deal?

ByMSAOct 7, 2021 | 13 comments

function of beauty haircare products in a bathroom

Function of Beauty
4.3 overall rating
7 Ratings | 7 Reviews

Function of Beauty is well-known for its big clear bottles full of candy-colored shampoos and conditioners. But the brand has some big news for all you would-be subscribers out there. They're changing their bottles, and that is going to affect subscriptions.

So what's changing? We took a look.

What's New?

Traditionally subscribers have been able to sign up for haircare deliveries that come in 16 ounce bottles. If you're on one of those plans, you'll get to keep your 16-ounce bottle — and pricing will remain the same.

Most new subscribers will get their shampoo, conditioner, and co-wash in bottles that are half the size (just 8 ounces) except curly and coily hair subscribers who will still have access to the 16 ounce bottle.

Why? Here's how Function of Beauty explained it to us:

Our latest shift towards 8oz bottles means a more flexible formula-- ready to address our customers latest needs based on seasonal changes, hair changes, and life change.

So what does that mean for pricing?

The 8 oz bottle will cost $29.99 vs. the 16 oz which will still cost $49.99 for curly and coily hair customers.

What do you think about the bottle change?

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Function of Beauty is the world leader in customizable beauty, with hair, skin, and body care products made for you (and only you). Each product is individually formulated using the latest science and technology to help ensure that your formulas are every bit as unique as you are. With literally ... read more.

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karlie marshall

Yeah how my first purchase was $80 for shampoo and conditioner for 8 oz that sounds like a major rip off.

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Oh for Pete Sampras’ sake. They could just send refills in pouches.

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Yeah, way to attempt to mask a price increase

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It’s hair. Dead matter outside the scalp. How often does it need a change?

This is an excuse to raise the price per ounce, nothing more.

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Their explanation for the size change reads like word salad. I don’t get it.

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I agree, BB. Salad is right!

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Ummm, it means that if your hair needs change, you won’t be stuck with a large bottle of shampoo that you have to use up or throw out before you can order a new formula that works for your current situation.

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I never throw out any unused function of beauty shampoo. I normally run out of the conditioner before the shampoo, so I just use my leftover shampoo for my dog. It makes her hair feel so silky and smell so good. It also helps with her dry skin.


Never throw out shampoo. It can be used to hand wash delicate use as hand soap, and many other uses.


I guess I’m just not in their target demographic because the idea of needing to change shampoo that often sounds a bit ridiculous to me. I’d much rather have a larger bottle—better for the environment and usually more cost effective.


and a 20% price increase per ounce…

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It is good to change shampoos, your hair gets used to the same shampoo all the time and it no longer works the same, either switch it up or use a shampoo that takes all products out of your hair once a week. I am a hairdresser and I switch back and forth

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I have a subscription for function of beauty and I get the same formula every single time. Have been for years. I also buy a different shampoo, like Dove, that I will use once a week or every 2-3 weeks for a couple of days. I have Alopecia and if I use anything other than FOB for very long, I start getting bald spots.