The AIA Beauty Bundle is a newly launched subscription box focused on bringing you exclusive access to makeup, skincare, and haircare products loved by influencers. Each month the brand partners with a new beauty brand, and you can expect to receive at least five full-sized products with a total value of at least $100.
This month the beauty brand featured is ColourPop Cosmetics, a cruelty-free and wallet-friendly makeup brand that has also branched out into skincare and body care.
This box was sent to us at no cost for review. (Check out the editorial guidelines to learn more about how we review boxes.)
First Impressions
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Your subscription box is a shimmery, glittery box with a white stripe down the middle and the AIA beauty logo. This box also comes with an info sheet, so you can get additional details about the products inside.
The Breakdown – What’s Inside The Colourpop Box From AIA Beauty
Fourth Ray Beauty The Daily Facial Moisturizer, 1.66 oz - Retail Value $16
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This was a really lovely moisturizer for how affordable it is. The formula features squalane and lychee extract, and the texture is that of a lightweight cream that absorbs easily into your skin. It didn't feel heavy, but it still felt like my skin was hydrated and prepped for makeup. I've been curious about trying more products from Fourth Ray Beauty, so I am happy this was included in the box.
Sol Mini Body Glow Oil in Champagne - Retail Value $10
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I know they're popular, but I just have never been able to get into the shimmery body oil thing. This is a super pretty body oil with a soft golden shimmer that sparkles when the light hits it, but I don't actually see myself reaching for this as part of my getting ready routine. Is it because I never wear sleeveless tops or show off my collarbones? I'm not sure, but I do appreciate how this didn't feel heavy and smelled pretty good, too.
Colour Vision Eyeshadow Palette, 4.15 g - Retail Value $10
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This is a fun eyeshadow palette- the four neutral shades are beautiful and very wearable, and the pink shade is ready to add a vibrant pop of color if you’re interested in spicing up your makeup look. I found the darker matte shades to be the slightest bit chalky, but all of the shades blended well for me when I applied them (and I love Arcade, the pale shimmery gold shade).
Neon Gaze Eyeshadow Palette, 4.15 g - Retail Value $10
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I love that AIA Beauty sent us two different palettes, but I wish one of them had been one of their more popular 9-pan palettes. Like the Color Vision palette, this featured four brown neutral shades with a vivid color in the center, but I find the yellow to be a little less wearable (and much more chalky) than the pink shade. My favorite shade is definitely Future, a camel brown with a hint of shimmer.
So Juicy Plumping Lip Gloss in Stuntin, 0.42 oz - Retail Value $8
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This lip gloss is a unicorn for me. I never wear plumping lip glosses because they almost always burn my lips and always cause me to get a pimple on my lip line. I actually didn’t know this was a plumping lip gloss when I applied it, and I may have even skipped trying it out just because my aversion to plumping lip glosses and lip pimples is so strong. Luckily, I have had absolutely zero issues with this lip gloss, and I’m kind of in love with it. I definitely feel a tingling when I apply this, but it doesn’t burn or cause me any pain- and no lip pimples! I like the very glossy shine and a hint of pink color this gives my lips, and while it’s a little sticky it is still really comfortable for me to wear.
Brow Boss Pencil in Taupe, 0.080 g - Retail Value $7
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It’s a bold move to include a colored eyebrow pencil, but I think this Taupe shade should work for many (though I don’t think it will work for all). I am more of a swipe-and-go tinted brow gel kind of girl, but this pencil had a good texture that applied easily without tugging but not being so creamy that it smeared easily. The Taupe shade is a little lighter than my normal brow shade, but I still think it worked pretty well for me.
Act Natural Defining Mascara in Black, .3 oz - Retail Value $9
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I have no complaints about the performance of this mascara- I actually like it quite a bit. It’s a defining mascara that gives my lashes some curl and volume without them clumping together, and it leaves my lashes looking soft and fluffy. When I wear this I get a tiny bit of smearing under my eyes by the end of the day, but it’s nothing terrible and it lasts for hours before it starts to smudge.
Super Shock Cream Highlighter in Wisp, 4.2 g- Retail Value $8
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This was the biggest miss for me in this box. The shade wisp is a golden champagne with a pearlescent finish, but it did not blend well with my skin tone and just did not look good when I applied it to the high points of my face. There is definitely a chance that was due to user error- I don't work with cream makeup products often so I may have used too much or didn't blend it well enough, but this isn't a product I will personally reach for again.
Ultimate Brush Roll Kit - Retail Value $44
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I love, love, love that we received this brush roll kit- it feels so luxurious to get a full 14-piece brush set that comes in a brush roll to store it in. The performance of these brushes was pretty good, too. The brushes are vegan and cruelty-free, and it comes with plenty of eye brushes and a few face brushes, too. The bristles are soft, and they picked up pigment easily and make blending a breeze. Plus, I love that this brush set costs more than this entire subscription box- talk about a deal.
Here are all of the products swatched.
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And here is a look I did using the products in the box. If you're a visual learner, here is a link to a GRWM reel I made.
Value – Was This Box Worth It?
The Cost: $35 + free US shipping
Value Breakdown:
- Moisturizer: $16 → $4.59
- Sol Glow Oil: $10 → $2.87
- Colour Vision Palette: $10 → $2.87
- Neon Gaze Palette: $10 → $2.87
- Lip Gloss: $8 → $2.29
- Brow Boss: $7 → $2.00
- Mascara: $9 → $2.58
- Highlighter: $8 → $2.29
- Brush Roll: $44 → $12.62
The total value of this box is $122, which meets the promised value and is more than 70% savings off of the retail price.
Key Takeaways
This was my second box from AIA Beauty, and while Colourpop is an easy-to-access brand at an affordable price point, I still felt like they did a great job with this month's curation that left me feeling like I got a good deal. The star was definitely the brush set- I love how that alone retails for more than the cost of the box, and the quality was fantastic (especially for the price point). Some of the products in this box challenge you to step out of your makeup comfort zone (neon yellow, anyone?), but even if you only wear neutrals this box has plenty for you to use. With this subscription box, you run the risk of not liking the brand featured that month and therefore not liking the entire box, but I have really been enjoying my subscription and look forward to seeing what November brings. And honestly, that thrill of wondering which brand will be featured next and what products will be included gives me that good ol' subscription box suspenseful thrill that I haven't felt with a sub box in a while.
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
Other Things You Should Know
Is this box still available? Yes, this box is still available while stocks last!
Does this box ship internationally? As of now, Canadian subscribers can receive this box but will need to pay a $25 shipping fee.
Can I customize my box? No, this box does not offer customizations. Every subscriber will receive the exact same box.
What do you think of the AIA Beauty x Colourpop box? Are you going to sign up for a subscription, or wait to see a few more reviews?
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