Hold onto your smiley face earrings, Claire's is moving into the subscription box space! The place where tweens and teens snag their accessories wants "to foster self-expression" among its audience without making them hit the mall. Say hello to cDrop, which dropped this week on the brand's website.
The brand will send curated boxes of accessories and jewelry to customers for $30 every quarter ($32 if you just sign up for one box rather than a longer subscription) with themes for different age groups:
GlitzyDrop
A curation of 12 sets of earrings, from hoops to dangles to drops, this one is geared toward the 12+ set.
BitsyDrop
This box will include 5 to 7 "style" items and toys for the 3 to 8 age range.
VibeyDrop
This one is for trend-spotters to get products before they're all over TikTok ... or their middle school. Aimed at ages 9 and up, it will include 5 to 7 "trendy" items every three months.
Boxes are available now on the Claire's site, and subscribers will have the option to change boxes mid-subscription, swapping their choices at any time.
That bit alone sounds like it could be a big win for parents — kids grow so fast, and that means what's cool one day will be oh so babyish the next! This sub can actually grow with kids!
What do you think of cDrop? Let us know in the comments!
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