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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Coming Tomorrow: A Brand New Look for MSA

ByMSAJul 12, 2021 | 109 comments

Tomorrow is a big day at My Subscription Addiction. We are unveiling a brand new look.

This beloved site, which was founded nine years ago, needed some love to keep running and deliver new experiences. We’ll spare you of the technical details. Knowing we had to make changes, we focused on our readers and how we could upgrade this experience for you, too.

Here’s what we did: We met you through surveys and interviews. We read your comments. And then our small and mighty team got to work. We can’t wait to show you what we’ve been up to for the last year (most of which was done remotely from our homes).

We designed with you in mind. Everything you love today will be here tomorrow, plus new features you’ve been asking for (sorry, no spoilers for this launch).

As we gear up for our big reveal, we’re launching weekly giveaways from some of your favorite brands like Atlas Coffee Club, Bespoke Post, Beachly, Ipsy, Home Chef, Function of Beauty and See New Skincare. We will share more details tomorrow … be sure to sign up for our newsletter to stay in the loop.

At MSA, our mission remains the same. We believe in better living through subscriptions — something we hope to help you achieve by providing trustworthy reviews, great deals, up-to-the-minute spoilers and news.

We are excited. We hope you love it!

MSA Team

At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.

At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.
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Amanda N H

I do not want to be rude, as I am fully aware this new site style took a bunch of time and work. However, I (mechanical engineering degree here so I don’t consider myself completely dumb) find this new style much less user friendly. I think the idea was to separate reviews from spoilers and coupons, which in theory could have been a great idea. I’m not sure how it came out so bad though. It seems very cluttered, very difficult to find things, and in all honesty it makes you question whether or not you have actually found the most recent posts – Of any kind.
To me, what makes the most sense (and this may have been a past feature) is to still have a chronological feed like old times with the ability to filter the feed to just spoilers or reviews.
I’d love to hear what other readers think of this idea.
I’m truly sorry this had gotten such a poor review, but it is warranted imo. I also just tried to look at some FFF spoilers and noticed how you’re inserting Instagram posts; then read a review yesterday where TikToks were used. I get that that is more high tech than the old way, but I can tell a lot of the readers don’t have those apps or are accessing the site where those apps/sites are restricted. So you are limiting your reach by doing this. Truly. I found myself searching for FFF fall spoilers because the one post I just read only showed one Instagram video of one option, not all the options. So this actually drove me away from your site.
I used to check MSA multiple times a day. Now there are days that go by before I even look. If you want to get MSA back in it’s glory, I would focus on what things are missing from the Liz days. Or see if she’s willing to be a paid consultant for a little bit of her time. Hell, I feel I could be a consultant for this site and several others that have been here for years. We were all very loyal to MSA but it has truly fallen on tough times where spoilers come out way late and reviews as well. YouTube always has multiple videos up for boxy WEEKS before MSA does. Like that’s just crazy.


Hate the new site. Rarely use it now. Found 2 others thankfully.


Not a big fan of the new format. You could see more on the older format. I do need to cut down on my ordering, this should be a huge help !!!


New website is awful and confusing.


I’ve been going on this site for years. I too agree that I hate the new website. It’s now harder to navigate and all the fonts are difficult on the eyes, especially on mobile. Sad to see what this place has become


I really only come here for spoilers and to read about other boxes by skimming through the most recent posts which was easy to do before. I’ll be sticking to Reddit and Facebook groups to get updates on my boxes, I’m not really a fan of these types of websites and there’s too much going on pulling me every which way. I get this is about making money and clicks and ads but I won’t be using this as much unless I want to see people’s comments as reviews for something I’m curious about.


I hate it.


The updated look is really quite awful.


Sadge, looks too cluttered, too much, not focused at all. Not a good redesign. The old site was comfy, this new design gives me frazzled click bait vibes.


Going to add my name to others who hate the new website. It was so good before to see all the stuff in chronological order. Now I have to search the website to find what I need. UGH, why make it more complicated? Major fail MSA. I will not be visiting this site as much as used to.


I can’t log into my swap account from here. I click on my logo and nothing happens. Now I have to go to Google and search MSA swaps to get in. Now that is a long way around every time I want to log in.

Steve from MSA

Hi Claire,

I’ve seen a few people mention swaps not working and we want to help figure it out!

It would be helpful to know if you are using your phone or desktop? And to confirm, are you unable to see the options under your profile such as the “my swaps” button?

In the meantime, you might also be able to get to swaps by going through the navigation in the upper left. Let us know if you are able to get in!

Thank you for sharing this feedback!


I think people forget this is a free site for their own entertainment & resources…


It’s no longer free nor entertaining for me. It is a lot of work and much more time locating anything.


If you click and buy something, they get a commission. Which is why, a few months ago, we started reading about buzzy oil and bad frying pan reviews.




I’m sorry, I don’t love this new format. I have been visiting this website for years, I will not be back. I have felt increasingly like this is just a money making website, which I understand, but now it just feels more blatant. Reviews for cash not reviews for honest feedback.


Majority of “reviews” are pure promo for them to make money – not objective and honest reviews.


I am so confused with this new format. At 65 I don’t like change. I think I’ll go straight to the swap pages and leave this part out as I don’t need any more confusion in my life.


Claire, I’m 22, competent with tech, and am equally confused with this new format


I’m with you Claire.


Thanks, Snow, I’m glad it’s not just me. If it ain’t broke, don’t fix it.


Btw I was the one that had posted about I bet they will take away comments which somehow turned into a whisper down the lane scenario. I posted that because of all the infighting that is done to each other. We need to stay away from that and let people have their opinions. There’s no need to argue over anyone’s OPINION. You know that old saying everybody has one (not putting the first part)lol


Where do I just find reviews by date from most recent to oldest? That is one thing I check every single morning…


All reviews from most recent to oldest are there! Sounds like we could make this easier for you to find in addition to the deals and spoilers. If you want to get to it again, you can navigate to browse all reviews in the upper left corner menu.


The photographs shown at the top of the reviews need to be of the contents of the box. Photos of people do not give any hint as to what the box is or what is being reviewed.


Thanks for sharing. This is a big change that (on my phone) resembles nothing of how I used this site. Please put back some of the way it looked with dates and whatnot. This new format is a bummer. Liz’s format is why we are all here. There are other pages like the new format and you are now exactly like the others and there is no reason to choose this one instead.


“What we’re loving right now”: I don’t care what you’re loving right now. You’re paid to love it. I need to know where the reviews are, in order of publication.


Not of interest to me and obviously others – it’s a blatant way for them to make money- has nothing to do with objective reviews of subscription boxes.


Every time I want to leave a comment I have to re-enter my information? This is different. Also the new format is quite different! Definitely more business like and less homey. There is also a LOT of information. Like I said before, not a huge fan of change in this sort of way…..has anyone really liked Alltrue? I realize this is MSA 2.0 so the focus has really expanded much more than the typical subscription box a lot of us are used to. I feel like the site is also a bit hard to navigate. I couldn’t even find this article initially! I guess time will tell, but wishing the best.


It’s about 1 AM EST, what time will the changes go live?


I’d love to see a return to reviews by long-time, trusted reviewers, but i fear that ship has sailed. The only reviews I read anymore are from Jessica, because I trust her to be honest, thorough and entertaining.


Excited to see what’s new! You guys are great already


Excited to see what’s new!


Very excited to see the change!


I commented, but I don’t see it in the feed. If you see this twice that’s why!!!!!! You do a fabulous job!! Love your site!!!!!!! Thank you for your hard work. It’s exciting that all of your work has amounted to such a wonderful opportunity for you!!! Congratulations!!!!!!!!!


Congratulations!!! You’ve done a fabulous job. I’m excited that all of your hard work is culminating in the way!!!! Love your site!!!!!!!

Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.