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Bravo Sierra: This Personal Care Brand Gives Back to the Military

Bravo Sierra is a personal care company built with and for the U.S. Military.

In honor of Military Appreciation Month, My Subscription Addiction chatted with the team behind this subscription service that donates 5% of sales to the M.W.R and M.C.C.S, organizations that offer quality-of-life programs dedicated to the well-being of U.S. service members, veterans and their families.

In 2020 alone, they donated over $175,000 to the M.W.R.

Built on the belief that quality products — like deodorant, hair and body solid cleansers, deodorant body spray and more — should be accessible to all, starting Bravo Sierra began with a simple idea.

“In order to validate the performance, we partnered with a community of U.S. Military service members and veterans to co-develop and stress-test each product in the field,” they recently told MSA.

Bravo Sierra products

Their rigorous testing process involves a large number of people to make sure they get each product right.

“We work with a growing community of 2,000+ U.S. Military service members and veterans to provide first-hand feedback on each product from concept to prototype to final form,” they told us.

Interested in learning more about Bravo Sierra?

Grab your phone. “We have an exciting launch coming soon — text VIP to 944-17 to stay in the loop,” they told us.


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Written by MSA


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