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111SKIN x SkinStore Limited Edition Box – Coming Soon

ByMSAApr 13, 2021 | 41 comments

SkinStore is releasing a SkinStore x 111SKIN Limited Edition Box and we have the latest details! (Thanks, Luna!)

We are excited to announce our newest collaboration with luxury skincare brand 111SKIN. Inspired by clinical research and real-life skin concerns, this 111SKIN limited edition collection includes products you need to achieve the scan you’ve always wanted.

With a worth of over $390, you’ll be able to get yours for just $90! Join the waitlist today and be the first to hear about the launch.

Use this link to get on the waitlist before it becomes available for preorder.



Are you going to grab this Limited Edition Box

At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.

At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.
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This box is available for pre-order now, and its contents include:

Y Theorem Repair Serum – Travel Size – Worth $116
Space Defence Bright Eyes Lift Gel – Travel Size – Worth $95
Cryo ATP Sports Booster – Full Size – Worth $135
Celestial Black Diamond Eye Mask – Single Mask – Worth $15
Rose Gold Brightening Facial Treatment Mask – Single Mask – Worth $32


I received a full size Sunday Riley C.E.O. Glow in my Allure box a few years ago. It took me a while to use it all but once it was gone, I did purchase a bottle from Sephora. I also liked the Purlisse lip balm that was in my box one month so much that I’ve repurchased it twice. Same with numerous mascaras that I probably never would’ve bought without first having tried through them the Allure. I’m very picky though, because in the five years of Allure boxes, there hasn’t been that many standouts.


I do so very much appreciate all of the comments made here, and try to use all of the knowledge I gain to help benefit my mature, who g skin issues. Can any of you folks offer any insight in the Murad line of products? Do they help with issues like lines, wrinkles, and loss of skin tone? They are pricy to purchase, and this makes me hesitate to dive in. I have purchased Elemis, also quite expensive, and have been disappointed in the past. I’ve had the same unfortunate experience with Pulisse. I would really appreciate some input from such a well informed, knowledgeable group of women. Thank you all so very much.


Visit Youtube & look for Dr. Dray, Dermatologist who provides excellent advice, often pointing out products NOT to use or purchase, while often highlighting effective drugstore pricing. A little kooky, but hard working with a lot to contribute & worth listening to & learning from.

Other great channels: Lisa Eldridge, head of Lancome worldwide is particularly wonderful. I also enjoy Angie from Hot N Flashy.


Successful, solid doctors don’t have time to make videos. I’m skeptical of any of them who go out of their way to suggest “products” or opine about areas not within their fields of alleged expertise (ex. diet advice from a malnourished dermatologist). Snake oil salesmen, the whole lot of them. If you want dermatological advice see a dermatologist. If you want a cosmetologist, see a cosmetologist. Ignore the compromised, influencer segment online. They’re all paid by someone, somehow to sell, sell, sell. If there’s a link to “buy now!” you know it’s a scam, “natural” and other buzzword aside.


I wouldn’t advise Dr Dray. She could be a good doctor but has serious food/body issues: obsessively counting calories, obsessed with being thin and imho anorexic. You can clearly see this on her food videos.


My mom is in her 70s and definitely benefits from just having good skin and a genetic predisposition to not aging lol, but I’ve bought her Good Genes by Sunday Riley and it’s making her skin look even better. Having a good Retinol cream that you like and is good for your skin is a must, especially as we age, it helps all of the issues you mentioned. Make sure that Retinol is one of the first ingredients on the list, or just ask your doctor or Derm for a prescription for Retin A. StriVectin does some retinol creams but I’m not sure if the formula is still the same (I used in my mid 20s for acne, but changed to differin gel). You might wanna look into The Ordinary for good, inexpensive retinol and glycolic acids. I don’t think Murad is that great and I noticed they changed their formulas when I used a moisturizer years ago, get a good moisturizer and spf that you like and you should be fine. Older skin needs extra moisture, and if you have dry skin you need even more.


I have also tried Elemis, Murad, etc mostly from subscription boxes. The products that work best for me and are way more affordable are the Olay Regenerist line. I do like the Murad Age Reform line, but they are expensive for me.


I’d like to chime in on this conversation.

First off, thank you Jhong for your spot on analogy about sub boxes and fashion outlets. To add, sometimes it’s not the product’s formula that’s compromised in these situations, sometimes the packaging is different (the cheap plastic palette with no mirror) and sometimes the products are or near expired. Nonetheless, we all should know the $100 cream for $5 is not realistic….but again this takes us into the billion dollar beauty industry which inflates the prices astronomically.

I’m in Operations and yes, there is definitely a grey area when it comes to labeling. Your LV bag could be made in China but because one component was made in the US, they can now label it as made in the US. The rules are tricky but companies do this to add a premium on their goods.

Sub boxes were first created so potential customers could test out a product, love it and then they’d be converted into a customer, whereas the company could then upsell them their other products. But because sub boxes (and new beauty companies) got so out of hand the end goal changed. These companies that have their products in sub boxes use it for Marketing and PR. Not only are thousands of people trying a brand out, with social media every “influencer” is now posting this product online and tagging the company. The “influencer” wants more followers so they could get offered paid promotions. This brand is getting its money worth in brand recognition on social media and people who are easily influenced are buying this brand (or recognizing it as a great product that they might buy at a later date). Earth Harbor is in tons of boxes and it has brand recognition of great clean products. Note- no shade to EH, I do like them. Another example is Nomad Cosmetics, their palettes are featured in a few boxes and people recognize this brand, yet it’s manufactured in China for cheap.

There’s also a new list of beauty companies that buy products and relabel them for the beauty box industry. These are DLS, Manna Kadar, Grace & Stella, Avant and many more. Mountaineer95 mentioned something about retail pricing and she’s totally right. Retail value means nothing. Absolutely nothing. All these companies can add whatever price they want. Remember DLS Faccia moisturizer that was MSRP $100 and people found it on Alibaba for $2.50. Or what about the Grace & Stella eye masks that are on Alibaba for 3 cents a piece.

I feel like the take away for both these ladies Jhong & Mountaineer95 what you see is not what you get. That $150 serum that you received in an Ipsy box for $5 is not 150 nor is it 5. Use what works best for you, don’t even look at MSRP because it’s literally a joke and have fun with these items.

One last thing, 80% of the beauty products sold in Dept stores are private labeled. Meaning a person goes to an established lab and uses one of their already created and tested beauty formulas, relabels it with their brand name, starts their beauty company and sells it. Basically there’s hundreds of companies pretty much using the same formula (maybe tweeting it just a little). The only time I buy into the pricing is when a beauty company owns the lab that they create their products from. Estee Lauder owns their lab and creates and tests their own products.


Yes, well said! So true!

tammy g.



Wow my head is spinning after reading all of these comments! I like how the commentators really delve into this topic.

Thank you Mountaineer95 and Jhong for making me work my brain this morning lol. You both make excellent points. I’ve always been intrigued by the subscription box model so definitely appreciated the information and perspectives 👍


I’ve only ever received this brand in Allure and Ipsy. I like the serums on my face, so when Ipsy offers one as a choice or as an add on for $18, I take it. I would never pay more than that.

Cheryl Zaccone

Serums yes! And no one is talking about The Ordinary – serums that work and are supper inexpensive.


Jhong, I appreciate your thoughts! It’s important for us to look at all aspects of this subject, because it really does hit at the heart of sub boxes. We are passionate about our boxes and our products, as we should be, and these discussions require all sides and opinions.

If I may…

Why does a brand offer their item to a sub box?

1. To win over and gain new customers who then BUY THEIR STUFF AT FULL SIZE, FULL RETAIL SOON AFTERWARDS; or

2. To sell the specific product to the sub box AT A PROFIT.

Now, some brands legit offer full size stuff to sub boxes. But look at 111 skin. IF their inclusion in sub boxes is at little to no profit to them but instead is meant solely to gain new retail customers, it raises a few questions:

Why full size? It takes us forever to go through them, so even if we love it, we won’t need to actually buy it anytime soon. AND even if we love it and eventually go through the whole bottle, how many of us would even try to buy it knowing that the retail is $150-250+?

So here’s the problem. If they were legit, AND thus their motivation was to offer sub box product at their cost or close to it in the name of garnering new customers, then offering said product at full size AND with a high quoted retail price is counterintuitive…the customer can stretch that full size out over months if not a year (hello, vitamin c booster), especially due to the retail. If we love the product and know that it will cost us $150++ to buy another, we can strrrrretch that free bottle for a very long time.

111Skin must know this; they’ve been offering sub box stuff for a year now at least, and not in small quantities. If the product itself is REALLY that valuable (because ingredients), WHY OFFER FULL SIZE? My goodness, a smallish vial of this $250-retail product should do IF the goal of the sub box item is to gain profit from LATER FULL-SIZED PRODUCT SALES. Again, if their goal is to acquire new retail customers, they’d be doing things in the reverse…offering sample sizes to a very elite selection of sub boxes, THEN offering to the sub box customers a discount on any order of their full size product.

I again submit for your consideration that the 111Skin brand’s core business is NOT selling at retail; it is selling to sub boxes. This is their main profit center. And if it’s not, I’d like to see proof…as in accounting proof that they make more NET profit via retail sales than sales to sub boxes, though I wouldn’t be surprised if they have book keeping “evidence” to the contrary.

Having said this, I don’t disparage their products at all. Many people like them and are happy to get them. My concern is this facade that they aren’t profiting directly from their sub box business. They are.

My last question to 111Skin would be: if you were banned from every and all sub boxes for the next, say, 24 months, would your “retail” business keep you afloat? Considering how many of your products have been sent to consumers in the last year or two, you should have won over more than enough new customers that you’re profiting on their purchases alone and sub boxes aren’t your main profit But…

We must remember that this brand not only worked their way into every sub box known to man, but they also sold these sub boxes FULL SIZE products. So most of us have at least one if not several 111Skin products chilling in our cabinets, and we probably didn’t plan to buy (at full or even modestly discounted) any backups just yet.

If they use the sub box placement in the way they should, they should be able to sustain a profitable business WITHOUT sub box inclusions for some time. Heck, if their sub box inclusions actually COST then money, they should be happy to get out of it for a bit and to just enjoy the new customers they’ve gained via their last sub box involvements.

That’s the goal, right? To gain new full price customers? But I suspect that will NOT be the case. They make their profit on sub boxes, pure and simple. Take that highly important sales channel away, and leave them with only their retail sales to survive on, and they’ll be gone shortly.

Also Beth

I am so in agreement with this particular soapbox! The one thing I would push back on is the idea that it doesn’t make sense for a brand to provide full-size items to subs. For skincare products/companies in particular, I think it can be super beneficial to send out full-size items, since a lot of these products need to be used consistently for a given period of time to show results. I wouldn’t consider sending full-size products to be a red flag on its own, and in fact, to me, that would more likely demonstrate that the brand stands behind their product and is committed to making sure that recipients who may be trying it out for the first time have a chance to get the best results possible.
Other than that though, 100% soapboxing with you! These overinflated RV items ultimately make the boxes they’re included in feel much less valuable to me personally, as I don’t think ANYONE realistically expects their inclusion to lead to retail sales and personally, my goal is always to discover new products to add to my regular rotation.


That’s a good point about full size. I get Clean Beauty box (I love it) and it has full size products. It does also cost more than say Allure, and I find the retail values to be accurate and “legit”. Like, a few months ago they had Earthwise, and I fell in love with the Black Locust Serum. To buy it outright I think is $85 or close. But I’m going to do it! Now, would I buy some 111Skin product for say $200? No, and I probably wouldn’t have to because it will show up again in another box sometime. But the indie brands in Clean Beauty and the like are pretty original and not things I’ve seen in other boxes.


The box contents are going to be valued at $390? So according to their prices you’ll receive what, one 1/2 ounce eye cream and a sample size cleanser? 😉


Good point! And I see your “sarcasm font” emoji lol! 😉


Thanks for getting that! Lol. Also, I read your additional comments and if I may add, Fortune Cookie Soap IS fun, but I have to be honest and tell you that the items are so so so so so very tiny! Which is 100% fine, they are up front about that and I understand that it’s a small mom and pop business so I totally love supporting that model BUT… I’m talking really really tiny. And that would be fine if they mostly sent things that were usable in small doses but I’ve received carpet powder and laundry detergent which are not really items I personally feel are a good sample size to receive. I love the company and their products are amazing quality but I’ve ended my subscription and now just purchase full size items from them about once a month. I would highly recommend signing up for one month at least to get a feel for their quality and scents. After that you can gauge if it’s a good fit for you. I know tons of people adore the monthly box. Just my two cents for you since I enjoyed your well presented thoughts on here! 🙂

Tina Ames

It is pricey but I am buying this I love 111skin products, I am 55 and look 40 from using their products and of course good genes, but the products do work for me…..I am not saying they work for everyone, I am just saying I like the products and I do see a difference when I use them.


I am glad to hear of your success with the products! I was careful to not knock the products themselves, because I haven’t seen any actual evidence that they’re not good (just price gripes), and my experiences haven’t been bad, but rather “meh”. I’m in your age group and when I found a line that seemingly erases age, I was super excited too (mine are Algenist, Sunday Riley, and Strivectin…well that’s not just one line is it, haha).

If I may ask, have you purchased any 111Skin products outside what you’ve received in sub boxes? I don’t mean to put you on the spot; I’m just trying to learn more about how consumers have received 111Skin in a sub box (Or, more accurately, sub BOXES) and afterwards purchased anything from the brand elsewhere.

A few years back via Sephora Play I received a tiny bottle of Algenist Liquid Collagen. I fell in love, and now I find a way to repurchase the full size (it helps when Sephora has a kit and Rouge discount). I got a Clinique sample of the super hydrating facial spray, and am on the second full size bottle of that.

There are many others, and all of us here have similar tales. I’ve just yet to come across anyone who received a 111Skin product in a sub box and used the free product AND then bought the full size afterwards. Maybe part of the reason that the newfound fans won’t go out and buy it at retail is because they think, “why actually BUY it when I know it will show up in a sub box in the next few months”? And again we’re back to the question of what motivation would a brand have to offer their products in a sub box outside of gaining new retail customers, including potential customers who will instead wait for the next round of sub boxes to get the product.


Mountaineer95, Hi thank you for your response and No I have never purchase any of the 111skin items for full price, only though Ipsy add ons and Boxycharm add ons….I receive so many in my boxes that I have never had to purchase one at full price, however if I am able to choose a 111skin item for any of my choices in any of my boxes, I always choose one of the 111skin items…..For me the items do work and I do love them, and I understand that for others the products do not work…..I also love Algenist, Sunday Riley and Strivectin, I have never purchased any of them for full price neither…..I usually get most of them in my boxes or as add ons though Ipsy and Boxy…..I have purchased a lot of the Strivectin at TJ Max, I usually pay around 25.00 for each of their products at TJ Max.


My skin loves (most) 111skin products! My favorite product currently is the Y Theorem Day Cream. It’s a little on the heavy side, super moisturizing, and smells fantastical! I am absolutely thrilled to receive 111skin products in subscription boxes but would NEVER purchase one at full price. I DO purchase several backups from ebay or Mercari while they’re flooded with recent sub box items. There are too many brands that are a close second for me, and they can be purchased at a fraction of the price.


I have a half dozen different 111Skin products in my cabinet right now, all of which came from sub boxes that cost nowhere near $90 and all of which included many other products and brands. While 111Skin has publicly acknowledged (after much questioning and concern from sub box consumers) that they do manufacture their sub box products in different places than where they produce their “retail” products, they haven’t provided any reason as to WHY they do this.

IF (and herein is the question) a brand includes one of their products in a sub box with the SOLE PURPOSE of introducing new potential customers to their products, why would the brand deliberately choose to spend less money making the sub box product that’s supposed to win over the new customers? The ONLY rationale I can think of is that the brand intends to make profit on the sub box items themselves, regardless of whether they gain any substantial number of new “retail” customers from this sub box item. In other words, 111Skin is making profit from the sub box inclusions alone regardless of whether their sub box products lead to a single new “retail” purchase. This is especially evident when 1) their products are in multiple sub boxes month after month, and 2) their sub box products are always “full size”. I fully believe that 111Skin treats their sub box inclusions as a profit center itself and if you subtract out whatever profit they achieve on their non-sub-box, full retail sales, the sub box products alone make them the profit they seek.

Not that I should have to say it, but obviously this is NOT what sub boxes were borne to achieve. They should be a venue for a brand to get their products into many hands and develop new devoted customers, often at a cost incurred by the brand itself (a channel of marketing not unlike free samples at Costco). When a company/“brand” produces (or buys at wholesale and slaps their labels on, looking at all those Dirty Little Secrets) an item specifically for sale at a profit to a sub box, it defeats the entire purpose of sub boxes, limited editions, mystery bags, so on and so on. And yes, many of these “brands” do indeed offer their sub box items for sale directly on their fly by night websites, but make no mistake: their profit is already achieved via whatever they make on the sub box inclusions and the semblance of independent sales is just that; fake.

I’m sorry, but somebody needs to say what many of us are thinking. I will not be surprised if this comment is scrubbed, and I can’t fault MSA if you choose to do so; this site is not a public service (like some commenters seem to think) nor is it a non profit, and I understand if you guys deem this to be a post you’d rather not show, and I will not be upset at all. I appreciate your existence (I’ve discovered SO many incredible new products and brands from you guys), and I’ll be a faithful reader regardless. This whole “inflated retail/sub box as profit” thing we’re seeing is newish territory and it’s not the easiest thing to address without ruffling some feathers on one side or the other.

Okay, dismounting my (cruelty-free, small-batch) soapbox now! Carry on!


Thank you for this. I must be more naïve than I thought because it never occurred to me that legitimate brands would make inferior products for sub boxes just to make a profit. I assumed they were looking for new customers, but since SKIN 111 seems to be changing formulas I couldn’t understand how they would achieve that. I know many people have compared box ingredients to those being sold and seen a difference and it’s really annoying to hear the brand are doing this. If we aren’t impressed we won’t purchase the real thing and if we like it and find that our skin doesn’t agree with the ingredients in the “real” version we will return it and never trust them again. It just seem like a bad idea to me.


Actually there are still non biased sub box blogs thanks. You are very rude. I will pray for you.


I work in marketing, and here’s the thing about 111Skin. THEY DO NOT CARE if you buy the product a second time. How many of you would be familiar with the brand if not for these sub boxes? They participate in these boxes solely for market penetration (the ability to say in ads and the investor prospectus) that X percent of women have tried them and recognize the brand name. Much like the Michael Kors garment you purchase at Neiman Marcus (designer line) is a nicer cut made from more expensive fabric than the Michael Kors items you buy at Macy’s (bridge line) or the ones at Tj Maxx and MK outlets (mass produced from cheaper fabrics), the cosmetics industry is the same.
They want the highest number of people trying their product for brand recognition while still charging their best customers an ultra-premium price. And yes, people do parade into Neimans and drop $1000+ on products. Every day. And they have exclusive makeover/spa events for the wealthy clients. But they also produce this cheaper line to make their products “aspirational.” Their entire business does not hinge on these boxes (I’ve seen the financials) but it does give them a certain amount of power when tens of thousands of women know they could never be able to afford the retail versions, and that makes the entire line look more impressive to the one percenters who buy it at stores like Harrods, where the companies pay the sales consultants hefty commissions to call and remind them when it might be time to buy another bottle. The items in the boxes aren’t fakes or counterfeit, it’s a separate branch of products geared toward a different audience. And if they find a few people out there who are willing to drop $200 for the premium line, that’s a bonus.


I have the same experience and sentiments about products by Avant. I have at times even been subscribed to 12 or 13 boxes at a time. I have yet to be wow’ed by a 111Skin product and I have never repurchased. I have received a few HG products in my myriad boxes. I have repurchased several products from these brands. They are:
– Sunday Riley;
– REN Skincare (especially the eye cream);
– Espa Skincare (especially the Pro Serum);
– Omorovicza (especially the thermal mud cleanser);
– Dr. Dennis Gross alpha beta peel pads;
– MZ Skin – the entire skincare antiaging line is fantastic;
and several others I can totally recommend for aging and/or dry skin. I am 57 years old by the way and these above brands have also given me a wonderful skin quality and make me look 10 – 15 years younger. 🙂
Thank you so much for your excellent posts Mountaineer95! So informative.


I think with any business, the end-goal is profit. Some obviously cut corners, but some also happen to produce the same product with different components. Louis Vuitton, for instance, not all their merchandise is made “in France,” as they once used to. As companies grow, they outsource their goods to be manufactured by other contractors to meet their demand, with profits in mind.

It’d be foolish to say that one bag “made,” in France will be the exact product produced in their “USA” plant, given that, as much as they can try to replicate their end product, sometimes there are differences to what society deems “Authentic.” Also, being from the manufacturing industry, there are many loop holes and grey area’s, which constitute how a product can be labeled “made from [insert higher reputable country of origin].” With many designers, most of their product will be produced in lower-cost factories, with an additional step or component that is manufactured in the country they want labeled as the origin. Example: Louis Vuitton Speedy Bag; the zipper or an enclosing might be completed “origin,” to ensure they are able to legally state that. (As we all know, labels are about perception vs. what that actual product is).

Granted, a company like 111, as you say, who is trying to garner retention with their customers OUTSIDE of sub-boxes, might try to bait-and-switch their highly-mass-produced goods, do think that they have taken that into consideration and is trying to ensure the closest product at a cheaper cost. It costs a lot more in marketing, producing these “lower-quality,” goods, to have no one end up buying your product or hate your brand because of it. I might be missing the memo or thread or whatever, but I have yet to actually see side-by-side comparisons of both products, to really conclude inefficiencies between the two.

It’s comparable to say that even many brands (not even designers), have pushed towards “Outlets,” as they are able to push the brand without having to pay the same overhead as their retailer stores.. Gucci, Burberry, MK, whichever brand you can think of that has an outlet is not using the same quality, patterns, designs, etc. which is why it is available at a lower cost, but I can guarantee you that they are probably profiting at higher margins than their retail store.

I think as much as you feel it needs to be said… I really believe that the consumer needs to educate themselves on products they are buying, researching and then making a consensus before believing what is written on a label or blog. By changing formulation, brands are able to reach a wider audience, which in then, captures retention through loyal customers. The way I think of it is, produce a decent product for people to try then buy, the bought product is an even better product, which turns them into a forever client. Not saying that is entirely ethical or right, but really seems more plausible than all these assumptions that seem to be circulating. I think labeling products correctly, indicates enough information for the consumer. It really isn’t the brand or companies job to educate their consumers on their business practices. I would feel incredibly dumb for the person who bought a $600 organizer wallet from Gucci Outlet, to be offended that the quality is inferior to the “similar” one at the retail store for $1400.

Given your thorough comment/statement, you seem to be more aware than the average consumer. I think without saying so, subscription boxes should be known to be the “outlets” of beauty/skincare without needing to say it is. Or if you feel it does need to be said, to write a post regarding the differences after proper research has been done.


“I think with any business, the end-goal is profit”.

Well and succinctly said. I agree. For any brand that offers product in a sub box, the end goal should be profit. My question is WHEN and HOW the brand achieves profit. If the brand achieves profit on the sales of the sub box alone (exclusive of any other purchases made at full retail or via legit retail outlet ie Anthropologie etc), that is HIGHLY QUESTIONABLE as it relates to our enjoyment of, ands reasons for, purchasing sub boxes.

Every company should seek to be profitable; it’s laughable if they don’t. But there is a huge difference between profiting on the sub box items alone, and profiting only because your sub box items have led to full retail sales.

If someone wants to tell me that all brands use sub boxes to make money on those sub box products alone and the retail sales mean nothing, then we can pretty much scratch every supposed “retail value” we see, and while we’re at it should just burrow our heads in the ground for a couple of years.

But that’s the case, right? Some sub boxes still exist for the sole purpose of introducing us to new brands? And these brands offer their products and pretty much cover the cost of said box? And we all live happily ever after? I may have my rose coloured glasses on, but I do believe sub boxes can get back to this ideal (wherein the make profit but NOT through the sales of “fake” products)

Once again: every company should hope to see profit from their sub box inclusions. BUT any (nor, any) company should EXPECT to gain their profit from the sub box items alone (ie and using a fake name, Lipsy pays us $3 per palette while our cost per palette is $1, therefore we will profit $1x the number of palettes included on the Lipsy box) and thus our profit is already made by the sub box alone, hands washed and dine. OR, a brand can offer a legit sample in a size that they’re comfortable with, with the hopes that consumers will experience the product and want to order more of it.

Regardless, if a brand offers their FULL SIZED product in MULTIPLE boxes at the same time, the assumption should be that such a company is profiting in their sub box items themselves and further retail sales (after we’ve finally used up the full siz3d products), while nice, are NOT the brand’s main focus.


I think this is well said.


Ooh, I just noticed that the existence of this box was brought up courtesy of Luna. I must make a public apology to Luna!
I hope you will not take personal offense from my comments about this particular box/brand, I wrote my novel of a comment before I caught that you were credited for the scoop! I want to thank you personally for your “scoops” here at MSA that led me to buy things that I LOVE, ie Keihl’s Advent Calendar (I loved almost everything in it and have purchased full sizes…the Ultra Toner is coming with my Sephora VIB shipment); Ritual Advent Calendar; SkinStore x Sunday Riley $99 deal (OMG what a great buy), and a few more…and that’s just in the last six or so months! Actually now that I think about it, Luna has cost me some $$$ with her eagle-eye!


Hi there! Believe me, no apology is needed! As I was reading your comment, I fully grasped it was toward the brand. 🙂 I’m so glad you’ve found some great deals! …at a cost 😉 but worth it, right!? 😀


This a business. It exists to make money not be friends with people. Take everything you read from a reviewer with a grain of salt.


And that’s exactly why nobody should take this site seriously in terms of honest reviews. People need to understand that this is a business whose sole purpose is making money not being your friend. Take these over the top we love it all no where’s my paycheck reviews with a grain of salt.


Well, I for one am still willing to take this site seriously. While I do see the signs of “stickied posts” for a few high-profile boxes, when it comes down to reviews I find this site to be quite fair. Sure, some reviewers share their thoughts via rose coloured glasses, but the overall gist and heart is here. IMO. I’m not one for being “had”, and I feel that I can take in and process every review posted here in a way that doesn’t sacrifice my beliefs and personal goals. And again, might I reiterate that this site is NOT here to cater to nor please anyone? It’s a business and the choices MSA makes about their business should be respected at best and not ridiculed at least. If you feel that the reviews (and frankly, per your words, the whole site) are biased, you’re welcome to move in over to a non profit sub box review site. Oh wait…🤔


Mountaineer95, yes, yes and yes! So true!


Thanks! And I guess I should have pointed out that I don’t mean that sub boxes themselves shouldn’t aspire to be profitable; they are not non-profits either, and they certainly need to make profit to stick around and succeed. I meant that the brands who provide their products to be offered in a box should NOT do so for the purpose of making profit on the sub box inclusions themselves (ie, if brand “222Face” offers 100,000 of a product to a sub box(es) in order to make profit, they should do so in the hopes that the profit they make is on what they sell at “retail” later from the new customers they’ve gained via their sub box items).

If they produce the sub box items as a means of profit regardless of ANY future “retail” sales, that’s wrong. Like, say, if a brand offers a product to a sub box for five bucks per unit, and it costs the brand three bucks to make, package, and ship each unit, then that brand is specifically profiting on the sub box alone (and any inflated “retail value” offered should be questioned intensely).

I’m not saying brands should lose money on their sub box offerings; but break-even is fair and frankly a good deal from a marketing perspective. It becomes even more suspicious when a brand has repeated sub box offerings to the degree that 111Skin has; dare I suggest that their sub box channel is their foremost priority, as it seems to be the main channel through which their items are “sold”. How can we not seriously question what their business model is? I’ll suggest, IMO, that the sub box leg is where they are making the most profit.

Eh, my soapbox is a bit worse for wear, lol. Maybe this is the push I need to finally bite the bullet on that Fortune Cookie Soap Company sub (I’m only kind of joking…that sub looks like fun)?


Plus, I did screenshot your post, so it will still exist even if it disappears from this website!

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