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Allure Beauty Box Review + Coupon – January 2021

Allure Beauty Box is a monthly beauty subscription from Allure Magazine. Each month they send out a mix of deluxe and full-size samples from mostly high-end brands. (It was named one of the best beauty subscription boxes by MSA readers in the 2020 Subscription Box Awards.)

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

About this Box

The Subscription Box: Allure Beauty Box

The Cost: $23 a month + free shipping. Save with a yearly subscription.

COUPON: Get a Free Mega Bundle when you sign up for a 12-month subscription! No coupon needed - just use this link.

The Products: Deluxe and full-size beauty and makeup samples. Ordering through Allure also means you receive a newsletter with tips, tricks & exclusive promotions like limited-edition boxes, access to members-only virtual events, promo codes, and more!

Ships to: The U.S. and Puerto Rico for free

Allure Beauty Box January 2021 Review


This handy booklet has all the product info inside.



L’Occitane Immortelle Reset Serum, 5 mL – Estimated Value $9.83 (buy a full size 30 mL for $59.00)

FYI: Subscribers will either receive this serum OR L’Occitane Immortelle Divine Cream

I absolutely loved this serum. First, the little yellow blobs floating inside remind me of boba tea! Which makes me smile. I know that isn’t skincare related, but I thought it was worth mentioning. Anyway, those little orbs hold nourishing oils from Immortelle which is a Mediterranean flower from the daisy family known for holding its cheery yellow color even when dried. There is also meadowfoam seed oil in here which is a wonderful smoother and full of antioxidants and vitamin E. Another strong selling point for me here was the texture. If you aren’t into serums because they make your face feel filmy, this one might convince you. It feels like a light gel when you apply but absorbs in a snap, leaving nothing but hydration behind. This serum does have added fragrance, but, heck, it smells great and scent is one of the things I will happily overlook if it’s a good one.


ManiMe Gift Voucher – Retail Value $30.00

This was the thing I was most excited about this month! I absolutely loved the nail stickers Allure sent us back in 2020. And ManiMe is super customizable which is ideal when you have sad little nails that lack surface area. This voucher has enough to cover both a set of stickers and shipping! I also noted that a bottle of clear topcoat was automatically added to my order. Allure teamed up with ManiMe to curate a selection of 5 designs for us to choose from:

I ended up selecting the Enigma set because it reminded me of a drunk Mondrian painting and I feel like that might be my 2021 aesthetic. Checkout was seamless and easy, and there was no need for me to add any payment info, which was a plus. ManiMe is unique because they actually use images of your nails to custom fit your stickers. The included voucher has a credit card-sized area for you to use to take pictures of your nails. I had to take pictures of both my left and right fingers and both thumbs. It was made extra easy because a link was sent to my phone allowing me to snap the pictures and upload them immediately, without needing to send pictures back and forth. Once these arrive and I have a chance to try them, I will update the review!

What design are you choosing?


True & Lucious Super Moisture Lipstick in ‘Vintage Rose’, 0.12 oz – Full Size! Retail Value $22.00

I am also always a fan of a full-size lipstick! This dirty pink should be universally flattering and the formula felt so light I wasn’t sure it had great coverage until I peeked in the mirror. This is one of the lighter feeling lipsticks I have in my collection but the color payoff is stellar. It also looks quite different depending on the light, which is why I included an arm swatch in cooler light and also a shot of my face in the ultra-flattering warm morning sun.


I am also wearing the blush below in this shot.


The Beauty Crop Blush Duo in ‘Mauve-ulous’, 3 g – Full Size! Retail Value $10.00

Blush is one of those things that I really love, even though I am naturally quite reddish. For some reason, the allure of hiding my natural redness in order to replace it with a perfect pink placed exactly where I want it has always been super appealing to me. I also have really embraced cream blush lately paired with a mid-coverage BB or CC cream and highlighter because it creates this very natural lazy gal look I am enjoying. These two shades are on the cooler side and while the cream is flat, the powder has a subtle shimmer.

Top is the cream, bottom is the powder.


BaseBlue Cosmetics Airsponge – Retail Value $6.00

Our last item is a wee little beauty sponge. I actually prefer these tiny sizes to the larger sponges because they are great for applying powder highlighter if you get them a little damp. It creates a great glow and the smaller size helps me not to overdo it. Left to my own devices I would glow like the sun.

Verdict: This Allure box has a total value of around $105.83 which is nice for a $23 box. I think the highlight for me was the ManiMe voucher which, alone, more than covered the cost of the whole box. I am so excited to try them out and update the review! I also absolutely loved the boba serum and the lipstick and blush. The peel was ok, but not ideal for me. It should make a great gift! This was one of the better Allure boxes in the last few months and I am excited to see how the rest of 2021 unfolds.

To Wrap Up:

Can you still get this box if you sign up today? Yes! Scroll down this page to see what items you will get when you first sign up. (EDITED 1/6 : We reached out to the Allure team to confirm! If you subscribe in January, January will be your first box!)

COUPON: Get a Free Mega Bundle when you sign up for a 12-month subscription! No coupon needed - just use this link.

Value Breakdown: At $23 for this box, here is what you are spending approximately per item:

  • Saturday Skin Peel $6.09
  • L’Occitane Serum $2.14
  • ManiMe Voucher $6.52
  • True & Luscious Lipstick $4.78
  • The Beauty Crop Blush Duo $2.17
  • BaseBlue Sponge $1.30

Alternatively, each of the 6 products has an average cost of $3.83.

Check out all of our Allure Beauty Box reviews and some more of our other favorite beauty subscriptions. 

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

What do you think of the January Allure Beauty Box? What was your favorite product in the box?

Allure Beauty Box

How do subscribers rate Allure Beauty Box?

Customer service
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Written by Megan Kirkland

Megan Kirkland

I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.

Posted in Allure Beauty Box Reviews, Beauty Subscription Boxes, Makeup Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women| Tags: allure beauty box | 40 comments

Comments (40)

  1. This review is making me want the box after all. My last box was in September and I just haven’t been into them again until seeing this.

  2. This review made me more excited for the blush!! And I’d have never thought about using the little sponge for highlighter, I will consider doing this!!

  3. SO glad I skipped – allergic to lavender, have enough “normal” shades of lipstick and blush… And the ManiMe credit ONLY works on their selected designs? That’s such a bummer!

    Getting excited from the February Allure spoilers though!

  4. Seems like a great box. Great review as usual. And an update on my box that I mentioned in the past review, my December box is still sitting at the main post office 2 miles from my house since December 14th!!

  5. @Megan: Could you please do a separate review for the ManiMe? The one with the step by step review. Thank you!

    • Sure thing Inge! I will be part of this review, but I will make it a little mini piece with details! 🙂

  6. Your skin looks gorgeous, Megan!

    • Thank you Lori! I take photos in a really flattering window, haha!

  7. I hope the choices are not picked over on the nail stickers since it seems I get my box as close to the end of the month as possible without being the next month! Okay, got that out of the way. I really do hate to complain but signing up for the year even tho I did get a great deal was not my best idea. Enjoy the nails, Happy New to everyone.. Hope it’s a better one..😊

    • So agree my box now has been arriving very late.

  8. Hi Megan, great review as always! Does ManiMe voucher have expiration date? I am asking because I temporary moved and Allure box is being shipped to my home…

    • Hey Kay! It expires 3/31/21.

  9. “I ended up selecting the Enigma set because it reminded me of a drunk Mondrian painting and I feel like that might be my 2021 aesthetic.”

    One of your best remarks ever! 😆

  10. Wish it was more clear in the previews how the nail sticker voucher worked. I thought it was just a gift card to their store. The designs are cute.
    The rest of the box is still a no for me though, so glad I skipped.
    Hope they do nail stickers again in the future
    The lipstick color looks way different than what I expected from their previews. Wish they’d be more color accurate, same thing happened with the nail polish before

    • Same when it showed the front of the card but as with a lot of boxes, literal is subjective lol

  11. I just called Allure and they said if you sign up now you will be getting the January box. The tag at the top of the billing page is incorrect about getting the February box first.

  12. Skipped the last two boxes and am super excited about the nail stickers! The lipstick looks so much better than expected. Would like to know how to get your lazy look you mentioned!

  13. I didn’t get this box because I knew I wouldn’t be able to use the Saturday Skin product (boo, denatured alcohol), but I think this is a really nice curation. Probably the first box since the price increase that I think is actually worth $23.

  14. So bummed that the Saturday Skin has lavender oil. I was looking forward to that product. I can’t decide which nails to get. I can’t tell from photos if any of the “naked” nail will be showing? I don’t want that look. My box needs to get here so I can decide.

    • Yeah, me too about the oil. I hope my skin doesn’t react poorly to it but makes me less excited 🙁

  15. Love this box! Your review made me even more excited.

    The lipstick looks lovely and might actually look okay with my warm olive skin. The blush also looks pretty but the last blush they sent in 2020 will probably last me a gazillion or so years. I’ll pass this one along to my mom. The stickers are headed to my 11 year old niece.

    I barely have to buy any makeup throughout the year and my skincare cost has gone down. I can now use what I love and pass along the rest. I’ve found some amazing gems throughout the last year of subscribing. The bonus cream in my December box was INCREDIBLE for my skin and I splurged on more samples from Ebay. I would have never known that and I feel like I’ve learned a lot from these boxes. It’s been like a crash course for what works for my skin and coloring plus all the stuff.

    • I have pretty neutral skin (though I lean a little cooler in the winter) and I think this color is a great shade for anyone because its not too warm and not too cold either! Hope you love it. 🙂

  16. That lipstick and blush is so pretty!

    I don’t really like any of the nail designs, but it is a neat concept. Looking forward to reviews. I haven’t tried any nail sticker products (although I have some Dashing Diva strips from an earlier box) because I assume I will make a mess of it lol.

    • Thanks Carol! I liked those Dashing Diva strips a lot too. And they weren’t super hard, even on my little nails!

  17. Okay I wasn’t super pumped for this box but the review totally changed my attitude. I’ve never used nail stickers and this has me convinced it will be very user-friendly!! (I’ll be picking either stardom or curtain call – haven’t decided yet). I’m not a lipstick or blush person but you’ve convinced me to at least give both of these a try (especially the lipstick), and I’m excited to try the serum now too! I’ve never used the peel before, but it was what I was most excited to try originally – my skin isn’t particularly dry so hopefully this is a great one for me!

    • Def give them a try! The lipstick is super light and easy to wear. Hope you enjoy as much as I did. 🙂

  18. This isy last box of a multimonrh. I’m going to select Stardom for the nails. I don’t believe the price increase is warranted, so I don’t plan to renew.

  19. Ok, I am ready for my box now🤪. I was thinking the lip was more pink, but it looks a very pretty color! The blush also looks wearable on my pale pale skin.

  20. Enjoyed this review!

    Does anyone know if the 3-month subscription Free Holiday Bundle that’s referenced at the bottom of this review is still valid? When I click on the included link, I’m only seeing the “Free Mega Bundle with a 1-Year Subscription” offer listed.

    • (Nevermind, I see now that the 3-month holiday bundle offer mention has been removed from this page. Don’t mind me!)

  21. I wanted this box soooo bad but when I went to subscribe a couple days ago it said I would get the February box not January. When I went to the website a pop up even said stuff about the January box and get yours now by hitting subscribe and it still said February. I guess a lot of people must have wanted it and subscribed too so I was a little bummed but I’ll quit whining to y’all!! Haha my tantrum is over now. Hahaha

    • Have you tried through Amazon? That might be able to get you this month.

    • You could check Amazon, see if they have any left.

    • Amanda,
      I will be getting the January box, which l don’t want. I’m not on the swap site, though.

      • I didn’t know I could do it through Amazon so I’ll check that or Amy I would be willing to buy it from you if I can’t get it through amazon. I don’t know how to do that though. Haha I’ve only done stuff through swaps. Thanks for everyone’s help!!!

  22. What a fun review! I decided to skip this box but enjoyed reading the details on what was received this month.

    Megan, your lipstick pictures are looking super fab lately!

    • Same! 🙂

    • Thanks Snow! A lot of the credit has to go to the window near my desk for sure! I never edit photos but I will totally stick my head near a window!

  23. I’m excited for my box to arrive. I like the blush and the lipstick and I’ve never used nail stickers and I’m excited to give them a try. I still think this is a $15 box rather than a $23 box. I haven’t seen any justification for the increase in price over the last few months. Glad I took the annual deal for $15.

    Megan you have the nicest lips! I wish mine were that full. 🙂

    • Thank you Alison! I think my lips are maybe my fave feature. 🙂

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