MSA is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read the full disclosure.

FYI – Play! By Sephora Subscription is Ending

FYI – Play! by Sephora box subscriptions have ended. April 2020 will be the final box:

After years of helping you discover new brands and try the buzziest products, PLAY! is ending to make room for something even better. Thank you for letting us into your lives (and your mailbox). We hope you found some new favorite products and learned a few tips and tricks along the way. Goodbyes are never easy, but we promise you’ll love what we have in store for you next.

If you’re a subscriber with questions about this change, be sure to check out our FAQs for more information.

From the FAQS:

Q: When is the last PLAY! by SEPHORA box?

A: The final PLAY! by SEPHORA subscription box will be this month (April 2020). We’re looking forward to introducing new and exciting ways for our clients to discover brands within the growing Sephora Favorites category, giving them more beauty choices than before.

Q: What are you replacing PLAY! by SEPHORA with?

A: We are expanding the Sephora Favorites kit program with additional ways to discover brands that fit your needs.

  • Sephora Favorites LUXE box is the first new launch of the program. Available April 28 on for $25.
  • Clients can expect two additional lines under this new program, launching later this year. Stay tuned! You can review all current Sephora Favorites kits here.

Q: When does the PLAY! by SEPHORA subscription end?

A: April is the last box you will receive as part of the PLAY! by SEPHORA program. Once your April payment has been processed, you will not receive any additional charges for your PLAY! by SEPHORA subscription. The Sephora Favorites LUXE set is the first launch of the new program and will be available on April 28 on for $25. For more information on all current Sephora Favorites offerings, visit here.

H3. Will Sephora ever bring back the PLAY! boxes/another subscription service? A: We do not have plans at this time to launch another subscription program.

Q: Why are you launching the new Favorites Kits in the middle of coronavirus?

A: We know that having a sense of community during this challenging time is more important than ever, and we hope to find new ways to meet our clients where they are. We are all in this together, and with greater value and more choice, we believe the Favorites sets have something for everyone to enjoy.

Q: Are the PLAY! by SEPHORA boxes/Favorites sets safe to order during coronavirus?

A: Yes. We make sure that all products meet safety standards before they are shipped. According to the Centers for Disease Control, there is likely very low risk of spread from products or packaging that are shipped over a period of days or weeks at ambient temperatures.

Q: Did you cancel the PLAY! program because of coronavirus?

A: No. Sephora is ending the PLAY! by SEPHORA subscription box program to make room for new ways to discover brands with Sephora Favorites sets, giving clients more beauty choices than before. We will be launching three new sets, starting with our LUXE set on April 28.

Q: Why did only some subscribers get an extra sample in their box?

A: An extra sample was provided to long-time subscribers of the PLAY! by SEPHORA program, as a small thank you for their loyalty.

Q: Why am I unable to subscribe to the PLAY! program, but you’re still selling old boxes? Are these products old/expired?

A: No. The PLAY! boxes currently for sale have some of our clients’ favorites and are the last chance to get these offerings before we retire the program.

Read the full FAQs here.

Check out the Best Beauty Subscriptions Boxes – 2020 Readers’ Choice Awards and all of our Beauty Subscription Boxes to find similar boxes.

Play! by Sephora

How do subscribers rate Play! by Sephora?

per month
Created with Sketch.

Never miss a post: get email alerts about Play! by Sephora!

Enable notifications () to get the latest Play! by Sephora spoilers, reviews, deals, and news delivered to your inbox.

Written by MSA


My Subscription Addiction is the #1 site for all things subscription boxes. Check out the most Popular Subscription Box posts, our coupons, and the List of Subscription Boxes you can try for Free!

Posted in Subscription Box News| Tags: play by sephora | 45 comments

Comments (45)

  1. Does it really work

  2. Slightly off topic, but the Mystery Lip (Sephora Favorites) Kit has been discounted to $9 from $16. As of this post, it’s still available. 🙂

    The kit includes:
    – 0.07 oz/ 2.1 g Bite Beauty Multistick in Almond
    – 0.1 oz/ 3 mL Kat Von D Everlasting Liquid Lipstick in Ludwig
    – Sephoji pin

    Plus one of the below items:
    – 0.05 oz/ 1.5 mL Ciaté London Glitter Flip in Infamous
    – 0.07 oz/ 2 g Grande Cosmetics GrandeLIPS: Hydrating Lip Plumper in Clear Gloss
    – 0.06 oz/ 2 mL NARS Powermatte Lip Pigment in Starwoman

    • Couldn’t find it… 🙁

  3. I canceled long ago. It wasn’t the size of the samples that were a problem for me. It was only $10.00. It was the repetition and the entire boxes that weren’t suited to your profile.
    I hope they come up with something better because I love Sephora.

  4. I saw your comments! Thanks for the spoilers

  5. i just found the new Sephora luxe box and some contents ….its 25.00 a month and bigger products…just go to yahoo and type in Sephora..lists will come up and it shows a new box and products…looks good.

  6. That was a surprising email to receive (IMO), but I’m okay with it. I was getting frustrated with the curation, too. I’ve been a subscriber since the beginning and eventually I was sad to be getting so many repeats (glowstarter primer, Kat Von D eyeliner, etc.). The point of subscription boxes, to me, is to have variety and the chance to try new things. Yet it was pretty apparent Sephora wasn’t putting a lot of thought into providing a chance to try new items, and instead throwing in whatever overstock of samples/100 pt. rewards they’ve had on hand. But for 10 bucks and change I was okay with continuing.

    I am curious about the blurb above in the FAQs stating long-standing members are receiving an extra sample. Is this in reference to the final April box? Does anyone know?

  7. I’m glad they’re going to try something bigger and hopefully better. I’ve been a long time subscriber subscriber play (as well as a few other subs) and like everyone else I’ve gotten a lot of products i’d never use or want to try. Yet that’s part of the point of these boxes. Isn’t it? To try new products you normally wouldn’t? But when they’re were products that i didn’t like or would work with my hair, skin, etc. I’d save them in a tote for about 6 months and then pull out my ipsy makeup bags i didn’t like and make a bunch of beauty care bags and bring them to the local shelters. There’s always someone who can use what you don’t like in your boxes and the products I’ve discovered thanks to these boxes (especially the high priced items) has really been a godsend to some of my skin and hair needs.

  8. I left them and Ipsy a LONG time ago…..the bags were repetitive. The samples were super tiny! Now I’m a hardcore Boxycharm girl. I’ve done Allure as well. They were good but the samples got a little repetitive also. Prefer to spend a little more on items that are bigger.

  9. well all I got after 6 months was repeats…maybe if they went to 15.00 a month..and gave 5 bigger products this may have worked..oh well, see ya later..

  10. I quit this when it was fairly new. I kept getting samples of things I would never use, I seem to recall a lot of bronzer and self-tanner, and the same types of things (though not repeats) month after month, so I sent them a message with some feedback (not rude) and their response was basically “get lost if you don’t like it” so I left.

    In the meantime I have had some other negative experiences with Sephora online ordering (like they discontinued my foundation, let me order it anyway, then substituted a random shade for the one I needed, and I couldn’t cancel the order even minutes later, so I had to go to a store to return it once the package arrived) and another time they just canceled the main thing I had ordered without explanation and sent the smaller thing I didn’t care about so much but had just ordered to get free shipping. Basically just bad inventory management and poor communication on more than one occasion.

    So now I don’t shop there anymore. (A couple of years ago I hit Rouge by April so this is a change.)

    • (sorry for posting this as a reply (should go on top), but I keep a weird error message when I try to submit this comment like normal)… let’s see if this works:

      Spoilers are out for Sephora’s next Play! Luxe box coming out April 28th:

      Armani Beauty Lip Maestro Liquid Matte Lipstick in 400
      Guerlain L’Or 24K Gold Radiance Primer
      Kérastase Resistance Length Strengthening Blow-Dry Primer
      La Mer The Moisturizing Soft Cream
      Sulwhasoo First Care Activating Serum
      Viktor&Rolf Flowerbomb (small bottle)

  11. Spoilers are out for Sephora’s next Play! Luxe box coming out April 28th:

    Armani Beauty Lip Maestro Liquid Matte Lipstick in 400
    Guerlain L’Or 24K Gold Radiance Primer
    Kérastase Resistance Length Strengthening Blow-Dry Primer
    La Mer The Moisturizing Soft Cream
    Sulwhasoo First Care Activating Serum
    Viktor&Rolf Flowerbomb (small bottle)

  12. I think we will be seeing alot of sub boxes ending over the next few months unfortunately.

  13. Not surprising based on all of the leftovers that go sale. I’m actually excited because hopefully this mean they are coming out with more luxe or a better version of play. I would pay more if it was more like beautyfix. I cancelled a long time ago, it wasn’t even worth $10!

  14. I am actually glad they are focusing on the larger box – I canceled Play a long time ago – the samples were so tiny

  15. I’m not surprised, the boxes were getting repetitive. I canceled about 18 months ago, but kept reading the reviews and spoilers. I’ve seen samples I received years ago in new boxes this year. I switched to BeautyFIX because I wanted more skincare and less makeup.

  16. Oh no!!!! After cancelling ipsy and allure ages ago, play was the last subscription box I really enjoyed! I’m not surprised that they are replacing it with sample kits that cost more than double the price of play. Isn’t that just typical!
    It was fun while it lasted. *sigh*

  17. Devastated! Just got their email.

    I signed up for Allure instead. See how that goes.

    • Allure is 1,000 times better.

    • Love Allure! It’s the best, have been happy for 2 plus years!

    • Yeah I’ve found Allure way better value and have found some serious gems there, altho like with any sub some of the items can be hit or miss.

    • Allure doesn’t have limitations on brands because they’re not limited like sephora is to their inventory. Allure gives a wider variety of brands… plus you get at least 1 or 2 full size items usually.

  18. I never understood why they had such lackluster boxes and so much repetition when they have access to literally every major and obscure beauty brand on the planet. Would love to see them do something truly worth of their brand reputation.

    • Agree. What a waste of opportunity.

  19. They should have sent bigger sizes and more variety instead of canceling play! Completely. I think it’s a mistake. Sephora should have the best subscription out there.

    • Agreed. Sephora has access to the best stuff, they could have had a box to literally die for.

      • Literally?😉

      • Ugh so repetitive it was! I have 4 or 5 MUFE mattefying Primers (and I have dry skin). Also would get products labeled not for sensitive skin, when I specified I’m sensitive. I felt silly for opting in for 4 months..

  20. Yay!!! 🙌 I hope they make a better box!!! 📦

  21. I am extremely sad that Play is ending. I have been with them since the very beginning when they were first testing it out in select cities. While I did occasionally get repeats I also discovered many of my “holy grail” products through this sub. It was fun while lasted, now I’m off to Ipsy! I love that you can pick an item every month and choose add-ons as well.

    • Yeah l enjoyed it as well and will miss being able to purchase old boxes from time to time. I was always able to stock up on some favorites this way. I feel like it couldn’t be beat for 10$ and never understood the hate it received. Even if there were repeats they were good products.

  22. Hopefully they stock more of the Luxe boxes, since they usually sell out in a flash.

    • Agree!

  23. I subscribed for about a year and then canceled two years ago. At the end, I just did not like barbie size samples. I know it was only $10, but still Ipsy and Birchbox are sending bigger samples.

  24. Bummer I loved Sephora play subscription! Looking forward to spoilers for the April 28th luxe box . Macy’s quit doing their subscription boxes too! I already have Allure Boxycharm and premium and Boxyluxe as well as Ipsy glam bag and plus.

  25. I resubscribed to Allure

  26. I had subscribed to play for about 6 months a couple of years ago. I left because I wasn’t really getting a lot of interesting things. Their items are high quality, but not new and exciting, and that’s what I was looking for. I was receiving things like the Fresh soy cleanser and Lancome Definicil mascara, tried and true favorites. I subscribed to ipsy after I left play, and am enjoying it much more. Some of the stuff are duds, sure, and there are way too many highlighters, but there’s more variety and curiosity in the items that I received.

  27. What boxes are you girls going to subscribe to now that Play! is ending, I’m thinking I’m going to pick Allure back up. Your thoughts?

    • I love Allure! It is consistently good to great. I sub through Amazon so on those rare occasions that I don’t want the box I just cancel for that month, super easy!

  28. I for one am really bummed. I know a lot of people had issues with repeats, but that hadn’t been an issue for me since it’s been less than a year since I’ve been subscribed. For a pretty minimal investment of $10 shipped/month, I really liked being able to sample new products or give ones that weren’t for me to others to try. Well, on the positive side I guess I can remove it from my list of sub boxes so I don’t feel quite as bad about how many I actually get, lol.

    • Didnt see this one coming.

    • I’m sad it’s ending too. I never had issues with repeats (that I could recall), and I always enjoyed getting all of those samples for only $10 rather than having to spend at least $25 for one, lol. I wonder if they’ll continue doing their Play! Luxe boxes. I hope so!

      • The luxe tend to sell out so hopefully they keep up with those and some smaller favorites. I like the favorites but sometimes it’s too many repeats for the price of $35-40 so if they keep em around $25 and there’s maybe one repeat I’ll likely bite. I’ve been subbed since beta so they better send me the extra sample! I’ve had a lot of repeats lately, some even the very next month. I just kept it because I could usually use most of them and the repeats I’d give away plus the 10 points each month added up and it helped me easily reach VIB each year.

      • Besides liking the curation in general, I also really loved getting those points too. I was quite bummed when they stopped including the Play passes, because that gave me the excuse I needed to go into the store on a monthly basis to check out what’s new. 😉 Now, I think the last time I was in a Sephora was during the holidays! My plan was to visit them again during their Spring sale, but I guess that’s out of the question, so I probably won’t visit again until the Summer so I can get my b-day gift. 🙂 Also, I read that they’ll be coming out with another Luxe box on the 28th! I can’t wait to see what’s in it! 🙂

Please do not enter your email address in the Name field or in the comment content!

Your email address will not be published. Required fields are marked *

Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.