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FYI – California Found Subscription is Ending

FYI – California Found box is ending subscriptions. Thanks, Katherine for the heads up.

First in this crazy, uncertain time I’m thinking of you and hoping you and your family are safe and healthy. I hope that you are showing your people and yourself some patience and love during this time of profound togetherness. And please tell me you’re having a laugh at least once every day as we all get through this madness together!

Evolution is part of owning a small business and we are evolving. After considering all of the ways that California Found can introduce you to our beautiful artisan community, I’ve decided that the subscription box will not be part of our long-term plan. I will still be sharing new finds on our social pages, blogging about my favorite artisan products and introducing you to new artisan products via fantastic offers that are reserved exclusively for our California Found family, the first of which I’m about to share with you!

I’ve been searching for the perfect box to ease the transition and I’ve found it. I’m thrilled to announce that we’re supporting the most amazing eco-friendly box I’ve come across: Earthlove box.

The curation of this collection is very similar to my curation. Simply chic jewelry pieces, clean beauty, lovely home goods and artisan specialty food are all regular features of this beautiful discovery collection. The owner of Earthlove box, Serina, is a warm, smart, hard-working lady-boss, not unlike yours truly. Her commitment to helping the Earthlove community find ways in which to lighten their footprint on the planet resonates with me in a powerful way and I know it will resonate with you.

For a limited time, the California Found community can subscribe to Earthlove box’s seasonal offering and receive a set of three bonus items that Serina and I have selected together, with you in mind. Make sure to click one of the links in this email and use code: CAFOUNDLOVE at checkout.

Please give Earthlove box a try. It’s a beautiful way to treat yourself or someone you love a few times a year, and your support will help keep a multitude of small businesses open with every season.

I have loved every second of our journey together and am so grateful to have ‘met’ you along the way. Please reach out to me with any questions or just to let me know how you and your family are holding up. Stay well and keep shopping small.

With so much love and gratitude,


California Found

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Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in California Found News, Subscription Box News| Tags: california found | 73 comments

Comments (73)

  1. I loved California Found and recommended it often – until a box came with natural deodorant. I actually unsubscribed. I found the inclusion of deodorant to be a very utilitarian and unwelcome addition to a box that was my “treat” to myself. Also, I was embarrassed that I had suggested friends spend their hard earned money… to receive deodorant. I was excited to follow this link to Earthlove, only to find… natural deodorant. Hahaha. That’s the pits ;). Does anyone know of any similar boxes (handmade jewelry, unique items, a slight foodie touch, et cetera) that are less “crunchy granola” and more “cool girl from the coast”? I live in LA, and I am hoping for something with a natural bent but more refined than deodorant (think: Jenni Kayne). I would love any ideas!

    • Funny, the deodorant was my favorite item in the Earthlove box. 😉

  2. Was anyone able to use the CAFOUNDLOVE discount at EarthLove checkout? I was unable to try until today. How much is the discount? Maybe it’s good for annual and I was trying to apply it to a quarterly subscription.

    • Hey Nicole! The code gives you three bonus items in your first box and is good on a seasonal or annual subscription. Hope that helps!

  3. I never subscribed to California Found but always checked out the reviews on it. And I have never heard of Earthlove – I checked it out and oh, my I AM IN LOVE!! This is the box I have been missing and waiting for!! 🙂 Thank you! I just signed up. Super excited.

    • So happy to hear that Earthlove is a fit for you! Enjoy it! 🧡

  4. Earthlove is a total miss for me. Anyone have any recommendations?

    • What types of boxes/products do you love? I’m sure this group has opinions!! 🙂

  5. NO! These were so much fun! And a perfect gift for the super women in my life who have everything. The carefully curated selections were so thoughtful and unique. So sad to hear this.

    • Thanks for the sweet words Demi. More to come from us and check out Earthlove box for those superwomen!! Stay safe and well.

  6. I’m burning a Pumpkin candle today that came from California Found and it smells so yummy/cozy during the rainy weather. I found many great treasures from this box.

    • Thank you Joan! That’s from Barton Burns. We love them! Super cozy choice! Stay safe and well.

  7. Boo hoo! So sorry to see it go…CC

    • Thanks CC!! Great things ahead! 🧡🧡

  8. Oh no! So sad to see this go! I loved this box. Beth nailed it every time. Beautiful items, beautifully presented.

    • Thanks Nancy! Check out Earthlove box. Our curation is very similar!

  9. Whaaaat? Noooo. Always looked forward to the boxes and being introduced to products. Best of luck and my wife and I will miss California Found!

    • Thank you!! Great things to come. Please follow us on social and email to keep discovering new artisans!

  10. I am sorry to se you go, but you for all of the thoughtful items! I will definitely check out Earthlove.

    • Thanks so much. We love Serina’s collections. Glad to hear you’re considering it!

  11. So sad to see CF closing, they have been my FAV subscription box by FAR! Truly unique items. Best of luck!

    • Aw thanks for the kind words Susan! Great things coming!

  12. Sad to see CF go, loved getting those boxes. Great stuff. Excited to see where they go with Earthlove. Good luck !

    • Great things to come! Thanks for supporting us!! 🧡

  13. Oh no! I’m so bummed to hear this! I’ve loved all the local treasures I’ve gotten in these boxes.

    • Thanks so much. We will definitely keep the local finds coming via our site and social. I hope you’ll follow along!!

  14. This makes me sad. Each box was filled with perfect items that I always felt were picked out just for me! I will miss these bright sunny deliveries!

    • Don’t be sad! Check out Earthlove to bridge the gap and stay in touch with us via email and social to discover new artisan finds!

  15. Noooo! This is so sad! I loved this box!!

    • Aww thank you!! We loved this journey!! More great things to come!!

  16. Such a bummer! Sad to see CF go. Beth is a rockstar curator!

    • Thanks for the kind words. I loved every single item in all 30+ collections I curated. Such a fun ride. More great things to come!

  17. Oh this breaks my heart! I love California Found and so appreciate the care that’s been taken to select each item. I will miss the fun descriptions and artisan features. Linda

    • Thank you Linda! I’m glad you appreciated my writing skills!! 😘🧡 follow us on social and via email to continue to discover new artisans. Stay safe and well.

  18. Such a shame. I gifted this box to my wife, and she absolutely loved it! Sad to see it go.

    • Awww thank you!! What a thoughtful hubs!! Try Earthlove box! Our curation styles are very similar!

  19. What is going to happen for current subscribers who have boxes remaining on our subscriptions?

    • Outstanding prepaid subscriptions have been refunded Please reach out to me directly with questions about your specific sub. [email protected]

  20. I was thinking of subscribing to this box when my FFF subscription ended (this summer). I love California and my daughter and I go there as many times throughout the year as we can. We live in Arizona so getting away to California is such a treat! I’d love to live there but I am a single mom so it would be very hard financially. I still dream of a day I might hopefully live there!
    I’ll follow your social media so I can hear about Cali artisans and products.
    Thanks so much =)

    • Thanks KIm! Yes, the cost of living here is legendary! I hope you’ll check out the Earthlove box. The California Found family will receive 3 bonus products in addition to their overflowing Spring collection. IDK how Serina will fit everything in the box! lol! Use code: CAFOUNDLOVE

      Stay safe and well.

  21. If we subscribe today is it the Spring box or Summer box? Any spoilers for the Spring box?

    • There is no longer going to be a quarterly box, CF is closing down.

      • Hey Kelly!
        To clarify, not closing down per se, just retooling. You’re correct that we’re not offering a subscription box as part of our go-forward plan, but watch our social and join our email list to see and shop our local artisan picks! Be well!

      • Thanks for the clarification, Beth! I will miss your subscription box so much, looking forward to whatever you have in store for the future!

      • Awww Thanks! I hope you’ll give Earthlove box a try. It’s such a beautiful, thoughtful collection and the three bonus gifts we chose for you are so good!!

        Stay safe and well!

    • Hi zo!
      If you subscribe to Earthlove box today, you’ll receive their Spring collection plus 3 bonus items with code CAFOUNDLOVE at check out. You can see the entire spring collection plus two of the three bonus items here:

      Check them out! Their curation is quite similar to ours and their owner Serina shares my philosophy of impeccable customer service. Stay safe and well.

  22. Hands down CF had the best jewelry!

    • I agree!

      • Thanks Val!!

    • Thanks Stephanie. Keep following our social and make sure you’re on our email list. We’re already building out new ways to introduce you to artisan finds like those we featured in the monthly boxes! Stay safe and well!

  23. That is sad. I just signed up recently and when I received my first box and it was one of the most thoughtful, unique and well curated boxes ever. Thank you CF!

    • Awww. Thanks Chris. I’m so glad you enjoyed it. Keep in touch via social and our email list. Great things to come. In the meantime check out our friend Serina’s Earthlove box. Her curation is very similar to mine!

  24. Oh how I hate to hear this! I was (impatiently) waiting for the quarterly sub announcement but never expected this!
    I respect your decision Beth and I want to thank you for the “lil bit” of California you’ve shared with me!
    I’ll definitely miss this box-and you too! Take care of yourself!

    • Thanks so much Pam. It’s been such a pleasure sharing California’s artisan community with you. And we’re not stopping completely! We will still be sharing artisans for you to follow and shop via our social and website. I’ll miss you guys so much. Take care!!

  25. Beth, I’m so sorry to see this end. I’m sure it has to be really tough trying to continue at this time with all that’s going on with this virus. You did a wonderful job with your curation of this box. @cafound was my favorite. 🙂 I will definitely check out the Earthlove box and continue to support my favorite artists from @cafound. Looking forward to your new finds on Instagram. 🙂

    • Thanks Val, that’s so sweet of you to say. It’s a crazy, uncertain time for everyone, but we’ll still be sharing and supporting our favorite artisans and know you guys will too! See you on the ‘gram. Stay safe and well!

  26. Ugh, my favorite box.

    • Awww….thanks Lori! Stay in touch with us. Great things coming! Stay safe and well.

  27. That’s too bad about California Found; it seemed like a nice box but I can’t say enough great things about Earthlove. I highly recommend it!

    • Thanks, Allison! We’re so happy you’ve enjoyed our curations 😀

    • Ditto, ditto, ditto Allison! We spent a ton of time exploring different offerings to recommend a box who’s philosophy and curation was closely aligned with our own. Serina is the best. Her curation is beautiful and her commitment to happy customers is identical to mine. I can’t say enough!

  28. How unfortunate! They had such a wonderful and thoughtful box.

    • Thanks Lori! More good things to come! Stay safe and well.

  29. I’m so sad about this news. Earthlove seems like a nice sub, but they don’t have much jewelry, and that was what I loved most about CA Found.

    • Hi Andi,

      We usually include a piece of jewelry every other box and there will be a jewelry item in our upcoming Summer 2020 box made from upcycled scuba gear (the artisan is a scuba diver herself)! We also curate based on what our members would like to see based on our box feedback surveys, so if our community wants more jewelry we’ll absolutely add more! ^_^

      Green blessings,
      (Founder of Earthlove)

      • Thank you for the reply, Serena! While I prefer minimalist silver jewelry like CA Found used to include, I’ll keep your box in mind!

    • Hey Andi!
      Thanks for the kind words. I particularly like the Waves of Change ring that Serina featured in the Earthlove Summer 2019 collection. It reminds me of something I would have chosen for California Found! Stay safe and well!

      • So sorry to hear that cafound is not going to continue there monthly subscriptions. This box was amazing!! Always new, always very cool stuff and always made me feel special and loved!! Very sad news 🙁

  30. So sad!

    • Don’t be sad JT! It’s all good. Earthlove is a great option and we’ve got great things to come! Stay in touch via social and our email list! Be well and take care.

  31. Sorry to hear they are ending. I was planning to subscribe when they went quarterly. I always felt it was a terrific curation. The Earthlove box is interesting. I’ve been watching it. I’d be interested in hearing what the surprises are.

    • Thanks, Liz! Earthlove is fantastic! Great curation and amazing customer service. I hope you’ll give them a try! Stay safe and well!

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