Better Than Black Friday 2019 Launches 11/25 + Major Giveaway!


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BTBF Countdown Giveaway Header

Are you ready for our Better Than Black Friday 2019 event?! It’s Monday, November 25th, and it starts at 1 PM ET!Β 

If this is your first Better Than Black Friday with us, it’s amazing and you don’t want to miss it! We work with a lot of MSA-reader favorite subscription boxes to get you exclusive deals that are actually better than their Black Friday deals!

Here’s what you need to know:

  • The first deal starts at 1 PM ET.
  • A new deal launches every 10 minutes after that.
  • Some deals are available for a very limited time, some deals are limited inventory, etc., so you’ll want to grab them immediately if you want them.
  • These deals are BETTER than the deals you’ll see from these brands on Black Friday!
  • If you haven’t already, make sure to sign up for our Secret Deal newsletter. Not only will you get a heads up when the Better Than Black Friday deals launch, you’ll also get exclusive early access to a BIG Black Friday deal!

But first, giveaways!

If you’ve been with us for previous Better Than Black Fridays, you also know we do our biggest giveaway of the year leading up to it! The giveaways start on November 1st at 9 AM ET! That’s giveaways plural, because every day from November 1st to the 25th, we’re giving away a new prize we think would be an amazing holiday gift. (We heard your feedback from last year, and that’s why we’re doing 25 awesome prizes, instead of one large prize. So you have more chances to win!) The giveaways last for 24 hours only, so make sure to check this page daily for the new giveaway!

And because we love advent calendars so much, and we have 25 days of prizes, we thought it would be extra fun to make this an advent calendar of giveaways! Each day, you can click on the door to reveal what that day’s prize is!

Are you excited for Better Than Black Friday? Let me know if you have any questions!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in Subscription Box News| 52 comments

52 Comments

  1. When someone wins, who will the email come from….viralsweeps or MSA?

  2. How clever and exciting. Thank you Liz!

  3. I hope the deals this year are better than they have been the last couple of years.

  4. Hello Liz! I have only been with MSA for about 6 months now but have had and have beauty subscription boxes, i am new to yhis Better Than Black Friday but it sounds like a lot of fun! I am so excited! I love good deals on cosmetics, skincare ect. On the giveaways, how is this done? I mean, how do we enter to be eligible for the giveaways? Or, is it random by our emails? I want to make sure that i can be involved in the giveaway every day. Thank you so much for this awesome opportunity!, ( I just wish i would have know about MSA sooner, so i could have had the chance to win something last year and get really good bargains on products that i love!)😊

    • You have to enter each individual giveaway.

  5. Thank you Liz and all of the MSA Team! This is so fun and I love you all so much! What a Happy Bootiful Time! You all put so much effort to make our experience with sub addictionπŸŽƒπŸ§‘πŸ’›πŸ‘»πŸ€‘

  6. Ohhhh gooodie gum drops! I am so happy your doing lots of prizes instead of just one monster. I know it’s a ton more work I’m sure and I am so thankful for ALL YOU GUYS DO OF THERE! ❀❀❀❀❀❀❀❀❀❀❀❀❀❀❀❀❀….

  7. I’m super excited!! Thanks Liz and her awesome team !! I can’t wait !!

  8. Thanks for more chances to win something πŸ˜€

  9. Ooooh! It will be my first year, this is excinting! Thank you MSA!

    Are the Canadians eligible for the Advent giveaways?

    • I’m sorry! Unfortunately, we’re not able to comply with Canadian and Quebec giveaway laws and we aren’t able to ship all prizes to Canada, so this giveaway is open to the US only.

      • That’s exactly what I expected… Oh well. Too bad for us. πŸ™
        Thank you for taking the time to answer! πŸ™‚

  10. Thank you Liz and team xx. Not sure what sort of deals to expect, but it will be great fun to find out!

  11. wow i am so new to MSA. i dont even know whats happening in that but i highly expecet lol

  12. Wow, this is incredible! This is my 1st Better Than Black Friday with MSA. I just discovered subscription boxes this past spring.

    • Me too! I just started the journey in August. I can totally see how they are addictive and so much fun πŸŽ‰

  13. Love it! This will be my 3rd (maybe 4th) BTBF with MSA. So excited for the deals and the giveaways!

  14. Oh my Liz this, well this is just amazing. I am new to MSA, like 5 months new, but I check it multiple times a day. No joke, I even refresh just to make sure I don’t miss anything, so this is going to be awesome, maybe not for my wallet, lol. Thanks again Liz!

  15. Thank you Liz! 25 winners are better than 1! I can’t wait! MSA deals are always way better than Black Friday

  16. This is my first year and as a newbie… I am so excited! πŸ™‚

  17. I never knew there were so many subscription boxes. It was only when I stumbled upon this page I came to know so many things.. I check MSA page atleast 2-3 times a day to learn about offers and subscription boxes. Now I am kind of addicted to it.. lol

    I am excited for btbf event this will be my first.. Thank you Liz and everyone on MSA who puts so much effort to provide the details, offers and reviews to us.

  18. I enjoyed last year’s BTBF event so very much, and am really looking forward to this year as well. What a wonderful, festive way to officially begin the holiday season! I can’t even imagine all the hard work and preparation that must go into something like this. It’s so evident that all of you continually work to make this more special each time – the advent calendar theme is perfect. Thank you so much for all that you do for all of us, during the holidays, and all year long.

  19. Yeah, I am so excited for the deals and giveaways! This is going to be fun!

  20. Fun! Thanks, Liz!

  21. awesome! Thanks for the exciting chance to win the advent calendars! I’m excited for the deals ! Thank u thank u ; )

  22. Leslie Knope would approve so hard!

    • High praise! πŸ™‚ Thanks!

  23. This is so much fun!

  24. I’ve been doing my darndest to hold out where I can the last several months. I can barely wait! Hahaaa, yay! Thank you, Liz! πŸ™‚

  25. Super excited, love giveaways! Thank you for the extra chances to win!

  26. i”m excited! My first year with MSA!

    • Yay! Hope your first BTBF is a great one! πŸ™‚

  27. Fabulous! Thank you! I wasn’t here for last year, I just learned of sub boxes this spring. Looking forward to it!

  28. Wasn’t into the sub boxes last year, so I wasn’t party to this, but everyone seems so excited. Just set my alarm. Thanks MSA!

  29. I love the advent theme! What fun spreading the fun over 25 days with 25 winners! BTBF is always exciting. I want to try a few new items and, of course, grab some bargains on old reliables.

  30. This is a great idea! It’s going to be a good November. Best of luck to everyone on the giveaways!

  31. I always look forward to this day and it keeps me out of traffic on the roads! I do like the idea of 25 winners! Thanks.

    • Thanks, Jody! And good luck with the giveaways! πŸ™‚

  32. Ahhhh, so excited! And I love the advent calendar idea. I just marked “BtBF” in my date planner πŸ™‚

    • Awesome! Love that we’re in the planner! πŸ™‚

  33. Thank you Liz for spreading out the giveaways over 25 days – that is amazingly generous of MSA and the sponsors. It should add a little glee of anticipation to each morning!

    I will not get too excited over BTBF, though. You hyped me into excitement last year, and what were the deals that day? On average, “10% off any length subscription”. Big deal! NOT.

    I unsubscribed from the “Secret Deals” newsletter after a few days, in which no item in the newsletter was secret – all of them were posted on the MSA website as regular news articles for everyone to see. So why add another email to my inbox, if none of those deals were actually “secret”?

    And thank you for letting 25 people have a chance at winning something cool this rather than just one or two people. As I said, that is very nice of you and the sponsors!

    • Hi Dea,

      Sorry you didn’t enjoy last year’s BTBF. I just checked all our offers from 2018, and none were 10% off, so maybe we’re talking about two different events/sales?

      Also, regarding the Secret Deals email list. We got feedback from readers that they didn’t want to miss any deals that were really good (even if they weren’t secret), so I do send out emails whenever there’s an awesome deal (like the Birchbox Limited Edition 40% off sale this weekend). We’re still working on Secret Deals, too, though. And sorry you must have missed some of the earlier ones like Stitch Fix. The exclusive early Black Friday deal is just for the email list, so hopefully, everyone will enjoy that! πŸ™‚

    • The last few years have been mostly just free gifts with subscription but the gifts with always just leftovers. Hardly seems worth the effort anymore.

  34. That advent calendar idea is super cool and I look forward to this event every year! Thanks MSA!

    • Thanks, LunaLee! We had a lot of fun with the advent calendar giveaway concept. Glad you like it! πŸ™‚

  35. The advent idea is cute πŸ™‚

  36. Oh dear, where did the year go, it’s that time already?!
    I like the change for giveaways, although I never win anything πŸ˜‚ It’s still nice to see it spread out a little.
    Fun times!! 😁

    • I know – the end of the year is moving so fast for me! Wishing you good luck on this round of giveaways! πŸ™‚

  37. BTBF is my favorite time of year (well, other than Christmas). Can’t wait to see what’s in-store for this year.

    • That’s so awesome to hear, Zo! πŸ™‚

  38. This sounds like so much fun! Can’t wait!!

    • Yay!! We’re excited! πŸ™‚

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