Target Naturals Beauty Box Review – April 2019

ByKrista MooreApr 28, 2019 | 31 comments

Target Naturals Review April 2019 - Closed Box Front

Every month, Target launches a beauty box, and it usually sells out very quickly.

If you want to make sure you don’t miss out on the next Target Beauty Box, make sure to sign up for the My Subscription Addiction daily newsletter!

Target Naturals Review April 2019 - Open Box Front

This is a review of the $7.00 Naturals Box, featuring a variety of all-natural beauty products.

FYI - this box is still available for purchase!

Target Naturals Review April 2019 - Open Box Review

My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes.)

Target Naturals Review April 2019 - All Product Review Front

About This Box

The Box: Target Beauty Box Naturals

The Cost: $7.00

The Products:

African Black Soap Clarifying Facial Wash and Scrub
The Good Stuff Repair Balm
Schmidt’s Cedarwood + Juniper Bar Soap
Love Beauty & Planet Muru Muru Butter Mask Sachet
Love Beauty & Planet Coconut Water & Mimosa Flower Hand Cream
Burt’s Bees Enamel Care Mountain Mint Toothpaste

Our Target Beauty Box Review

Target Naturals Review April 2019 - Card Front

Target Naturals Review April 2019 - Card Back

The box comes with a card detailing each of the items included. This box was specifically curated for items containing all-natural ingredients. The back of the card also has a $3 Target coupon, so if you use that it brings the cost of the box down to only $4!

Target Naturals Review April 2019 - Face Wash Front

African Black Soap Clarifying Facial Wash and Scrub, 1.5 oz - Retail Value $3.99

This is a clarifying face wash meant to help with blemishes and to purify the skin. It combines African black soap, shea butter, and kaolin clay to gently exfoliate and cleanse the skin. It’s a creamy consistency with small exfoliating beads, and it has a very clean scent. I felt like I could smell the shea butter the strongest, but overall this face wash has a very mild scent, which is great! It was very cleansing without being super drying, and I felt like I had that squeaky-clean feel after washing my face with this product.

Target Naturals Review April 2019 - Good Stuff Front

The Good Stuff Repair Balm, 2 fl oz - Estimated Retail Value $2.35 (full size retails at $7.89)

This was my favorite item in the box! It’s a leave-in conditioner that not only works like a smoother, de-frizzer, and detangler but also takes the place of your regular conditioner. The product is silicone-free and contains natural ingredients, and it’s also good for the environment in that it saves water by saving you the step of using conditioner in the shower. The formula is thin and creamy and spread easily throughout my hair. I used this product alone the first time I tried it in order to get a true sense of how it worked and then blew my hair out. I have lots of fine, wavy hair, and I thought I got a lot of softness and smoothing effect from this product. I didn’t feel like it helped as much with frizz as other leave-in conditioners I’ve tried, but the upside is that it is incredibly light. I had way more volume than I’m used to, and my hair was oh-so-soft after using this. I plan to use this in conjunction with a frizz-fighter and I think that will be a winning combination for me!

Target Naturals Review April 2019 - Soap Packaging

Target Naturals Review April 2019 - Soap Front

Schmidt’s Cedarwood + Juniper Bar Soap, 1 oz - Estimated Retail Value $1.10 (full size retails at $5.49)

This bar soap has a very interesting scent! It’s not super strong, but it’s definitely noticeable. It smells very masculine and woodsy, and definitely different than what I’m used to using. The black color of the soap is fun and unique as well, and I was interested to try it out. Unfortunately, I wasn’t super impressed with this product - it didn’t seem any different than any other bar of soap I’ve used before, and I was disappointed that the black color meant that the white tiles and grout in my shower got stained after using it.

Target Naturals Review April 2019 - Hair Mask Front

Target Naturals Review April 2019 - Hair Mask Back

Love Beauty & Planet Muru Muru Butter Mask Sachet, 1.5 oz - Retail Value $2.49

This was another great find in this box! The Love Beauty & Planet brand is one of my favorites, and I was excited to try a new to me product from them. This hair mask is thick and creamy, and it has a great subtle flowery scent. I only used about 1/3 of the packet for my medium-length hair, so I love that I’ll be able to get multiple uses out of it. I also really like that it’s designed to act quickly in only two minutes - sometimes I don’t have the time to wait 15 minutes for a mask to start working!

My hair felt extra soft and smooth after using this, and I didn’t think it was weighed down too much the next day as it can look after using a hair mask. This is a product I can definitely see myself using again in the future.

Target Naturals Review April 2019 - Lotion Front

Target Naturals Review April 2019 - Lotion Back

Love Beauty & Planet Coconut Water & Mimosa Flower Hand Cream, 1 fl oz - Retail Value $4.99

Yay! Another Love Beauty & Planet item! The Coconut Water and Mimosa Flower scent is my favorite from this brand, and the lotion does not disappoint. It has a lovely subtle scent that is clean and floral, and I like that the scent didn’t linger too much. This tube is perfectly purse-sized, and I think it’s great for using on the go. I live in a very dry climate, and I found that this formula gave great lasting hydration. I was pretty impressed!

Target Naturals Review April 2019 - Toothpaste Front

Burt’s Bees Enamel Care Toothpaste, 0.85 oz - Estimated Retail Value $1.00 (full size retails at $4.99)

I might be in the minority here, but I love that toothpaste was included in this box! In full disclosure, I’m actually a practicing general dentist (so take my excitement with a grain of salt), but nonetheless I’m glad this was an item in the box. I was especially thrilled to see that this Burt’s Bees toothpaste contains fluoride, as most natural and/or organic toothpaste lines don’t, and fluoride is the best preventative we have to fight against tooth decay. Once in a while, I have patients ask about natural products, and I am happy to be able to recommend this line to them in the future.

The formula is very creamy and on the runnier side, and it has a strong spearmint flavor. I found the taste to be fresh and clean without being too overwhelming. This toothpaste is also SLS (sodium lauryl sulfate) free, which is always important to me in a toothpaste. SLS can cause a burning sensation for some people who are sensitive to it, and I’m happy to report that the Burt’s Bees toothpaste was very gentle and caused me no discomfort whatsoever.

Verdict: This box has a total estimated retail value of $16.42, which I think is a good value for the cost of $7.00 for this box, and even better when you factor in the $3.00 Target coupon that is included. This also doesn’t take into account that the travel sizes of the leave-in conditioner, bar soap, and toothpaste likely retail for more than the estimated value above (we just couldn’t find the individual travel/deluxe sample sizes for sale). I thought this was a great mix of different natural products and enjoyed seeing some tried and true favorites of mine, as well as getting to try some new-to-me products! The Repair Balm is definitely something that’s going on my shopping list next time I’m at Target!

Value Breakdown: At $7.00, here’s approximately what you are paying for each item:

African Black Soap Clarifying Facial Wash and Scrub - $1.70
The Good Stuff Repair Balm - $1.00
Schmidt’s Cedarwood + Juniper Bar Soap - $0.47
Love Beauty & Planet Muru Muru Butter Mask Sachet - $1.27
Love Beauty & Planet Coconut Water & Mimosa Flower Hand Cream - $2.13
Burt’s Bees Enamel Care Mountain Mint Toothpaste - $0.43

To Wrap Up: Can you still get this box if you sign up today? Yes, as of publication, this kit is still available on Target’s website for both delivery and free ship-to-store!

Check out all of the Target Beauty Box reviews and our round-up of the top Cheap Subscription Boxes for 2019!

Make sure to sign up for the My Subscription Addiction daily newsletter so you don’t miss the next one!

What do you think of the Target Beauty Box April 2019 Naturals box?

Posted in Beauty Subscription Boxes, Cheap Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women

Krista Moore

Krista entered the subscription box world through beauty boxes and quickly became hooked on boxes! She loves knitting, crocheting, all things crafty, and her cat! Her favorite boxes are KnitCrate, Allure Beauty Box, and FabFitFun.

Read More By Krista Moore >

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.

Notify me of follow-up comments by email

31 comments

Mary

FYI this box is now marked down to $5

NoAngel

Please educate yourselves on animal testing label requirements:
https://www.fda.gov/cosmetics/cosmetics-labeling-claims/cruelty-freenot-tested-animals

Claire

Thanks for the review! I bought three of these boxes as I donate stuff from Target boxes etc. to my local mental health group.

Pink5

Leftover boxes are available in stores.

AmyM

I’m really happy with this box. YOu’re not the only one who loves getting toothpaste in boxes. It’s one of my favorite sub box items. The Good Stuff conditioner smells SO good; it reminds me of something but I can’t put my finger on it.

Krista

Haha yay another subscription box toothpaste fan! 🙂 The Good Stuff conditioner is one of my all-time favorite box items now that I’ve been using it for a week. Like you said it smells SO good, and I can’t believe how soft my hair feels with it.

Some spray clorox bleach (not the soap scum spray that is bleach free) should get the grout stain out. Let it sit a few min…

Krista

Thanks for the tip! I feel like it will come off okay, I just wasn’t happy about the extra cleaning work required.

Melissa

Thank you SO much for reminding people that wanting fluoride free toothpaste is NOT the way to go!
As someone who purchases from only cruelty-free brands I come across the plethora of green/ natural toothpaste options & as you referenced, SO many are indeed unfortunately fluoride free. Wanting to avoid certain things – ie SLS, unnecessary animal testing, less sustainable packaging, etc – should NOT mean abandoning science & it’s incredibly unfortunate to see that occurring in so many instances.

Krista

Thank you for your thoughtful comment, Melissa! This is so well said and so true. Claps for you! 🙂

Melissa

I was actually very disappointed to see Love, Planet & Beauty’s inclusion in the box & didn’t purchase it for that reason.

For anyone who doesn’t know, Love Planet & Beauty is essentially just a product line Unilever created to appeal to & thus capitalize on the green/ natural beauty market & others trying to make more thoughtful/ intentional purchases in regard to things such as sustainability/ the environment, use or exclusion of certain the ingredients &/or animal testing.
Unilever created this line of products solely to capture this market – complete with deceptive & manipulative claims on the packaging – when in reality Unilever as a company is one of the WORST offenders in most if not all of these realms. As much as I may not like or support brands that don’t care at all about larger issues, continue to unnecessarily test on animals, etc, I actually have more respect for the ones who are at least direct & straightforward about where they stand instead of creating an entire product line to essentially deceive & pretend to be something they aren’t. Imagine if the effort – and funds – used to create a line that is made to LOOK like a more ethical/ sustainable/ cruelty free option was instead actually put toward any one of these causes for real.

Everyone is of course welcome to purchase whichever products from whichever brands they like, & given the number of issues facing the world & the complexities therein it’s impossible for even those wanting to make more ethical purchasing decisions to check all the boxes, so to speak, all of the time, but the fact that it can’t be done perfectly doesn’t make it pointless to try, & brands like this make doing so all the more difficult.
A large corporation essentially putting on a facade via cute packaging, deceptive marketing & empty claims in order to appeal to those who are genuinely trying to do better takes sales from the many great companies who are ACTUALLY doing things that deserve people’s support. This is not okay & infuriates me to no end (in case that’s not already painfully obvious by my lengthy ramblings😉), & while I’m fully aware some could care less, I know that I’m always trying to be a more informed consumer & would appreciate someone telling me this sort of info so figure & hope that at least a few others reading may feel similarly.🤷🏻‍♀️

Kudos to anyone who made it through my mini ted talk🤓

GrannyLulu

Melissa, thank you for the info. about Peace Love and Beauty brand… I was kind of wondering about the brand and wondering if they were trying to target the natural product shoppers.. Ugh ! Since the brand is so inexpensive compared to my usual natural product brands I was very excited, but since they are owned by Unilever I guess I will pass on them from now on..

Judi

Yes, thank you! I thought I was only one getting angry about the Love Planet etc. products (they have cleaning products as well). specifically because of the deceptive marketing.

Most articles about clean/green products, especially beauty and personal care products, rarely explain that having clean ingredients doesn’t automatically mean no animal testing.

And many companies that are legitimately cruelty-free themselves (like Tarte makeup or Burt’s Bees and Tom’s of Maine) have been bought out by big conglomerates who aren’t cruelty-free (Burt’s Bees is owned by Clorox).

Unilever also owns Ben & Jerry’s ice cream, the hippie-dippie poster child of love/beauty/planet.

bunnygirlbrem

I had forgotten about Ben and Jerry’s! (Just remembered Hellman’s.) I wasn’t able to buy my beloved oatmeal cookie ice cream when it came back after 13 years because they’d been bought by Unilever. 🙁

Teresa

Oh my goodness! Thank you for this info.. I had no idea. I try to research my purchases, but can’t always find the time. I picked up a shampoo and conditioner from this brand in the store recently because I was so overwhelmed with selecting a non-silicone product. I literally sighed to myself as I plucked it from the shelf, as I hoped it wouldn’t be a mistake. I will try to use them up to avoid the landfill, and never purchase again.

Julia

But it’s SO FUNNY to read the science-ignorant blog-ranters jumping on board a wagon train that they know nothing about!

Jackie

Thank you for sharing this! I try to only buy cruelty-free products, and do typically make it a point to do my research. I think this one must have slipped by me when buying new products.

Dani G

I most definitely appreciate every word of your post and completely agree with you. I didn’t know about this particular deception so thanks very much for sharing. It really makes me sick that these companies that already make plenty of money choose to con those of us making an earnest effort to only buy products that are better for our health and the health of the environment and all living things. Plus it takes money from the companies that take such big risks and choose to spend so much money and time on using better ingredients. Thanks again for sharing!

amber

I haven’t liked any of their products anyway. The shampoo/conditioner made my hair feel so disgusting

Jenn

Well said. I also appreciate you posting this. Mother Earth thanks you too 😉

bunnygirlbrem

I am with you, Melissa. If someone truly wants to be cruelty-free, he/she needs to find out the company/parent company that is actually making the product.

FYI, Unilever also makes a lot of food products, including Hellman’s.

Krista

Thank you so much for taking the time to post this comment and to share a little bit more about the brand. I was not informed about this prior to reading your comment, and I’m so disappointed to learn this about a brand I have really liked. Thank you for the reminder of needing to do further research on brands before believing everything they say – it’s a good one to remember!

Jessica

Im not sure why but the fact that you’re a dentist makes me happy. It also has explains that STUNNING smile!

Maria

I’m always good with dental items in my sub boxes. I paid out of pocket for braces in my late 20’s. I carry floss in my purse. I just need to find a good Cruelty-Free, preferably vegan, toothpaste that works on my sensitive teeth and gums. so bring on the samples.

Melissa

Have you tried the brand “hello”? I wouldn’t recommend all of their offerings as they don’t all contain fluoride, but they’ve been my go to since expanding my cruelty-free purchasing beyond makeup/beauty/ skincare several years ago. My favorite is the Sweet Mint w/ Fluoride but they’ve recently redone their line so I can’t comment on any of the current flavors/ varieties – I’m hoping the new Farm Mint is similar – but I do know they still have the Sensitive w/ fluoride variety so that might be a good one for you to check out.
The line is cruelty free & vegan, made in the USA, reasonably priced & most of their items are SLS free (& will soon all be).
They seem to be popping up in more & more retailers, including mainstream ones such as Target, CVS, Walmart, & ULTA, as well as many online vendors, though of course not all places have all varieties, ie ULTA currently only carries travel sizes; there is a store finder feature on their site, though I don’t recall if it’s product specific.
Anyhoo, if you haven’t tried it already I highly recommend giving it a look!

Krista

Aw, you are so sweet, Jessica! I went back and forth on whether or not to include that! 🙂

Jessica

But now I need unsolicited dentist advice! My favorite toothpaste for whitening is fluoride free 😩. Can I like mix toothpastes? Is that a thing? 😂

Kelly

Great review! I bought this box and I love it! The hand cream is my favorite item in the box, and I’m also glad they included the toothpaste. I’m considering ordering another box.

Krista

Thank you, Kelly! This was one of my favorite Target boxes, too. Another box is a great idea to stock up on extras, especially since they are travel-sized.

Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Target Naturals Beauty Box Review – April 2019

About This Box

Our Target Beauty Box Review

Advertise With MSA

Information

Company