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Allure Beauty Box Review – February 2019 + $5 Coupon

Liz Cadman
ByLiz CadmanMar 19, 2019 | 120 comments

Allure Beauty Box
3.6 overall rating
720 Ratings | 154 Reviews

Allure Beauty Box is a monthly beauty subscription from Allure Magazine. Each month they send out a mix of deluxe and full-size samples from mostly high-end brands.

Apologies – I’m late on getting this review up – the box arrived in February.

They’ve recently changed the packaging. While I love those bright lacquered red boxes, this reusable vinyl bag is very practical for travel.

It snaps closed, and it’s pretty roomy, too!

My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes).

The Subscription Box: Allure Beauty Box

The Cost: $15 a month

DEAL UPDATE –  Use this link to save $5 off your first box!

The Products: Deluxe and full-size beauty and makeup samples.

Ships to: the US

Check out all of my Allure Beauty Box reviews and the Beauty Subscription Box Directory!

Swap for any item in this box from the Allure Beauty Box Swap page!

Each box comes with a booklet detailing the items included and why the Allure Beauty Editors selected them.

And this box also came with a $25 Gorjana COUPON: Get a Free Mega Bundle when you sign up for a 12-month subscription! No coupon needed - just use this link.

Now, on to the items!

Model Co Eye Shadow Trio in Mykonos – FULL SIZE Retail Value $15

All subscribers will receive this item. Colors may vary.

These colors are shimmery and bold – but still pretty easy to blend! The bronze shade had more fallout issues than the peach and burgundy shades – those colors almost felt creamy in the application. (Swatched in lower photo.)

Laritzy Lip Pencil in Bare – FULL SIZE! Retail Value $18

I’m not a huge fan of LaRitzy products (the formulas are fine, but it’s not a brand I’m excited about, and they seem a bit overplayed in subscription boxes.) But this lip liner arrived at the perfect time for me. I’ve been trying to find a more no-makeup makeup look, and I needed a natural shade lip liner. The color is perfect for my skin tone, and it wears down evenly.

(Swatched in lower photo.)

The BrowGal Instant Brow Gel – FULL SIZE! Retail Value $22

And in line with my no-makeup makeup goals, this brow gel is perfection! It gives my brows a just a little hold, and a little color. The brown pigment is designed with microfibers to make your brows look a bit fuller but still natural.

I swatched it here below the eyeshadow palette and lip liner:

Wander Beauty Mile High Club Mascara – FULL SIZE! Retail Value $26

This is a new release from Wander, and I think Allure deserves props for frequently having new product launches in their subscription boxes – it’s a big differentiator in the beauty box category for me.

And I’ve tried and liked Wander Beauty’s other mascara, so I was excited to try this one. I personally don’t like mascaras that are on the wet end of the wet/dry formula spectrum, and this one definitely feels wet and a little heavy when applying. I was able to get a good length, and the pigment was very black, so you can get drama with this mascara, but it was a miss for me.

Moda Triad Eye Brush – FULL SIZE Retail Value $4.99

This is a densely packed eyeshadow brush with a triangle shape that makes it easy to apply a lot of pigment and also blend out – it’s a smart design.

Mamonde Petal Spa Oil to Foam Cleanser in Foam – 25 ml Value $3

This cleansing foam did an excellent job of removing my makeup and left my skin feeling clean and smooth. I also didn’t have any issues with it drying out my skin as I experience with some cleansers. (One thing to note, though, it is a strong rose scent.)

Mamonde Sheet Mask (Retail Value $3) Scents will vary

More rose scents! (I don’t love rose-scented things and don’t buy them, but I don’t mind them in subscription boxes.) This sheet mask is made of eucalyptus pulp and it’s very thin and easy to fit to the contours of your face. I found the formula to be super hydrating and there was plenty of serum in the packet to use on my hands and neck, too!

Verdict: This box has a value of about $84! I think that’s a great value for a $15 beauty box! I’m happy with all the products, and I’m using the Brow gel every day – so that item alone is worth the cost of the box for me.

To Wrap Up:

Can you still get this box if you sign up today? Some of the items in this review are also in the March box for new subscribers. (Like the brow gel, the eyeshadow trio, and the mascara.) Scroll down this page to see what box you will get when you first sign up.

COUPON: Get a Free Mega Bundle when you sign up for a 12-month subscription! No coupon needed - just use this link.

What do you think of the FebruaryAllure Beauty Box? What was your favorite product in the box?

Allure Beauty Box is a monthly beauty subscription box from Allure magazine that takes you behind the scenes at Allure magazine. Each month includes deluxe and full sized beauty and makeup items from mostly high-end brands chosen by the editors, likely leveraging Allure's insider connections. Becomi... read more.
Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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I hated this mascara. This is probably the worst mascara that I have ever tried. It makes all my lashes stick together and clumps when I do a 2nd coat . When i try and wash it off there are clumps all over my face.


Will you guys ever review the March box? Or April box? You guys are really far behind the allure reviews and that’s the main reason I subscribe to the daily msa emails lol. Do you guys need like more reporters or reviewers or something? I personally wouldn’t want to review it but I bet other people would if you guys need help to get the allure reviews up quicker. Being two months behind in allure reviews is really far behind.


My daughter finally received her February box. It was a long wait but it did include the Caudalie serum as promised!


FFF15OFF Gorjana code for $15 off a order of $20 or more in case the allure doesnt work for you.


lazy review. at least the others come across like they want to give insight and the product experience they had… this seemed like a rushed, half but effort.


Lazy comment. At least capitalize the beginnings of your sentences.




Please troll on…. Liz has reviewed thousands of products and she has helped guide me with reliable product advise and opinions for years now. She does not sugar coat a product that doesn’t deserve it.


Lmao, are you kidding me? How is this lazy? She gave detail and personal opinion on every product! Can you imagine how many reviews they have to do as well? And how difficult it would be to try and come up with different ways to say things? The review was informative and well done imo


I don’t understand how it’s lazy?


Bashing the founder of MSA. Good luck with that. 😆😕😶


I’m so in love with all the rose scented products from Mamonde! I got the rose scented mask in addition to the cleanser and toner, so it’s a full experience! My first time sampling Mamonde and I’m really impressed. I also got the Spring Margot Elena box that included the Rose Petals lip balm…loving the rose trends this Spring! 💗🌹💗🌹


Today Allure emailed me saying “sorry we couldn’t reship your January box. We’re processing your refund and sending you Sunday Riley A+ and CEO Glow.”

Anyone else get an email like this? My Two January boxes took over a month to arrive n I know so many other had sinilar issues.


The same exact thing happened to me.
I was told that I could not receive 2 boxes and I was issued a refund. I’ve gotten 2 boxes many times prior to this with no issues.


I chose to skip the February box because I wasn’t interested in any of the spoilers, but then I ended up swapping for a couple of the Mamonde cleansers. I was so confused when I opened my March “box” and found what I thought was the same product, but it is a Lamonde toner. Anyway, I also wouldn’t mind swapping for one of the rose masks. And……..I love the Mykonos palette, but that isn’t what was shown in the previews. Luckily I was able to get it in my March Birchbox. Now I would like to skip April, but I’m afraid I will just end up swapping for the products like I did in February, so………….


How do you skip a box? I would have much preferred to skip April.


Instead of the Laritzy I received a eye shadow stick (a creamy shadow). I also received a Derma-E vitamin C serum in addition to the rest of the items. My face mask is in Magnolia instead of Rose. My free Claudalie item was included in the box opposed to be shipped separately. I am very pleased with my selection


Did anyone else not get the $25.00 to Gorjana? There was a bracelet I wanted to buy 🙁


I received the coupon


I received the 25.00 coupon


Yes, I have one. Are you on the swap page?


Please don’t try to swap this code for something. It’s a generic code, and anyone can use it.


The code for Gorjana was: ALLURE25

Rachel Brown

I didn’t


I am guessing the code is generic. Mine says ALLURE25. I already used it, so see if it works.


I just want to share that finally I have my February box with the free caudalie promotion ( came in the box) I don’t like the box at all I just subscribed for the caudalie item and I received the derma E Deluxe sample 🙁 I was hoping for the lipstick ,so sad


I received this box though I didn’t want it. I signed up inJanuary and the website and MSA both said I would get the January box which I wanted. They didn’t send me a box till the end of February and it was this one.


Got my March box before my feb box, LOVED February’s box hated March! Haven’t tried the wander mascara yet, but I’ve bought 2 of their original formula and with both, the first time you use it, it’s amazing then dries out so quickly that it flakes with each additional use. So when Liz says this formula was too wet for her preference, I’m hoping that means it won’t dry out as quickly so I might like it more!
Hopefully they’ll have an awesome April to make up for my awful March box of tiny samples.


I’ve been using the wander mascara for about a week and absolutely love it! It is wet but I like that because it’s easy to work with and I also love the tube design.


That’s what I was hoping, thanks.


I have a second allure subscription ( for the la mer promo from March) somebody already received the la mer gift ?


I saw a picture someone posted showing they did get their two La Mer gifts, so hopefully that means they’re on their way for everyone!


March was my first subscription box and I still haven’t received my La Mer products 🙁 I thought they would come with the box so I’m pretty confused.


I received my March box and my La Mer products yesterday. The La Mer came separately in a small sample box. The samples are teensy tiny! Although as long as I can try them, I shouldn’t complain.


I really enjoyed my Feb box. I just received my March box today. Apart from the Mamonde toner and the Acure blue tansy oil the variant items in my box are :

-BioBelle #Afterparty soothes and brightens with blueberries and yogurt mask 1 sheet

-AuNaturale creme multistick in grapefruit 9ml

-DermaE microdermabrasion scrub 14g

-Belief aqua bomb 10ml

-Dr. Brandt microdermabrasion .25oz

I really wanted to try the biossance products but don’t mind the products I got.

Rachel Brown

My box is the same and I’m meh…..


You got the same box I did.

I would have preferred one of the Biossance products to replace one of the scrubs.

Charlotte G.

Am I the only person who got a deluxe-sample size of a Derma-E serum instead of the lip pencil? I get my box through Amazon, so maybe that’s why, but it still frosts my buns a bit that other people got a full-size product.


I intensely dislike Derm-E products and I got 4 samples of that stuff. Each one went into my wastebasket as soon as the teeny sample arrived. Worth about $0.50 and the quality just isn’t there for the brand, IMO.
I’d expect to see it at WalMart and Target.

It was not a comparable value to the other variant products, both of which I would have liked, IMO.


I got the Derma-E, subscribed through the Allure Beauty website.

Sofia Lopes

I got a lip pencil too and I subscribed directly.


It was a variation. You either got the lip liner, a Malley liquid lip or the Derma-E. I’m guessing the Derma-E is probably sample size because the full size is worth much more than the lip liner or liquid lip. My sister gets her box through Amazon and she also got the Derma-E.


I keep looking at this box and really want to subscribe but I have so many products already. I’m a big fan of all Wander products I’ve tried and I love Mamonde rose water. Great box!


I loved this box! I wasn’t excited about it, but I love the mascara, the lightest tone in the eyeshadow is exact color I’ve been searching for for like, a decade, the brow gel is great, and I’ll use the cleanser for travel. The March box on the other hand…total dud for me :/


Well, I think we all know the reviewer doesn’t like rose scented products.. I am allergic to lavender, so we all have our likes and dislikes.

However, the cleanser is what I consider to be a new Grail cleanser!!! It’s literally the most comfortable cleanser I’ve used in years, maybe ever! Just a drop or two cleans my entire face and it’s so gentle, in the way AmorePacific is able to do with their product lines. 😉
I also LOVE Mamonde’s rose-scented Hydrating Beauty Water. ( A gentle water which is traditionally used in K- beauty routines after cleansing). The sheet masks are nice and I got several different scents in my boxes. I’m kinda over sheet masks but many other subscribers likely haven’t used K beauty for over 6 years.

This is an AmorePacific brand, and that makes me LOVE it even more. 😉

Also, I adore the Wander mascara! It dries quickly and I have eyelashes which are very long and extremely thick.

I ended up with 4 of the Feb. boxes, so have enough mascara til the zombie apocalypse and enough of the foaming oil cleanser for a while, until I place a large order from Mamonde.

The only item I really doubt I’ll use is the eyeshadow because those are not the cool toned shadows I need.

Allure is great for all the new brands and product finds. Feb. box was great for me, personally. 😉


I too loved the rose oil to foam cleanser. A little goes a very long way. I’m considering buying the full size cleanser. I’m a beauty skincare junkie!! The brow gel is another favorite!! Easy to apply and natural looking.


Loved everything in this box, but the shadow. The eyeshadow is pretty, but I just don’t wear it. Passed it on to someone who will… LOVE the Mamonde! Heading to Ulta, where it is on sale, to purchase the full size. Use the brow gel daily, M-F. Great box.


I subscribed on February with the post of Liz cadman for the free caudalie product I want to know if the item came in the box or separate ? I haven’t received my February box yet


mine came in my feb box. it didnt quite fit, so the claudalie box was a little smashed but the bottle arrived just fine.


I subscribed in February as well; my box arrived yesterday (more than a week after the March box) with the full-sized Caudalie inside. I feel like I end up contacting Allure at least once a month; I think they could save money overall by improving their shipping process, thereby relieving their need for a horde of customer service agents.


I received mine with my February order. My March box came first. I loved my March box just as much as February. I get two subscriptions and my March boxes had no duplicates. All skin care which I love since February was mostly makeup. Hopeful your serum comes soon.


I subbed for the Caudalie as well. I received mine with the February box, which arrived a couple of days AFTER the March box. I had just finished my usual C serum so I opened the Caudalie right away. I know a lot of people love it but so far it’s now wowing me – hard to spread, in my opinion. I’ve been adding a couple of drops of Biossance squalane + Vit C rose oil and that seems to help. Hope yours arrives soon!


I did the same signed up with the post Liz shared. I just got my February box today (got my March box a few days ago) and my Caudalie product with in the February box.


I actually received my Caudalie serum in my February box today! My March box came in last week. The Caudalie serum came in it’s box, the box was a little beat up BUT…I received it! So not going to complain 😁


I subscribed on February and still do not get the February box. Neither the free Caudalie serum. But the March box is arrived. Is there anybody has the same problem?


Same here. I wonder how long I should wait before shooting them an email…


I signed up for that deal as well. I rec’d the March box two days ago and today I rec’d the Feb WITH the Caudalie! SOOOO happy.


Same, I subbed with free Caudalie offer and got My March box a couple days ago, got the Feb box with the Caudalie in it!!! Thank you Allure. After all the bad comments about the free offers I thought I should post that i got mine as promised!!!


It sounds like everybody is getting the free gift separately from their February box.


Seriously?! What’s the gift? I never even got my February box. They’ve been nothing but nasty about it. I’m still waiting on 2 replacement items from January. I requested a refund for February. My bank had to get involved. Today, I got someone else’s replacement items and I’m guessing mine ended up with someone in NYC. Now, my March box is MIA. 🙄


Received both Feb and March box but no free subscriber gift. Is it supposed to ship separate? In my box it says it was included but it wasn’t.


Still don’t have s February box or the refund they promised or the replacements they promised from the January box. Now, my replacements from the January box got sent to somebody in NYC. WTH? I have emailed. I have called. Now, my March box just showed up in NYC! I live in the Midwest! Before anybody says,”Why don’t you just cancel?!”, it’s because if I do, supposedly they can’t sent out my replacements if my account is closed. Think about this for one second. If all I did was change my address and move about a mile away in the same city & zip code and Allure can’t even handle THAT change?! I’m about to say something to the BBB.


I loved all the items in the February box!! I loved the Mamonde, have never tried it until Allure, I also loved the Wander Mascara. I wasn’t sure about the brow gel, but I’m a brunette in my 40’s and it works really well on my grey’s, my hair grows so fast, so I always need root cover up between getting my hair done, this worked great for that!! I skipped March and I’m kind of regretting it , but I’m on product overload and had most of the March items already. Excited for April though!! Great job Allure!!


I used the Gorjana coupon included in the box and got a beautiful bracelet for my niece. Only had to pay a small amount for it after the coupon. That was a win for me. And I loved the mascara, I look like I actually have lashes now.


I absolutely HATE the plastic bags. I don’t like the design of them, plus Every Single One I’ve received has been broken at the seams (I have been getting allure since before they started sending the bags). and what are they saving, since they still send it in a box? it can’t be saving them that much money, and it is terrible for the planet.


Yes! The first one of mine was fine, but February and March were split at the seams.

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.