Sooni Pouch is a Korean beauty monthly subscription box that features skincare, makeup, face masks, and more. They offer three different subscription levels: the Sooni Pouch box is $35.99 and includes 8 full-size or deluxe sample size products with a promised value of over $100. The Sooni Mini Pouch is $19.99 and includes 3-4 full-size or deluxe sample size products with a promised value of over $60. The Sooni Mask Pouch is $9.99 and includes 6-8 sheet masks with a promised value of over $30.
This is a review of the Sooni Pouch, $35.99 a month, box.
This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)
About This Box
The Subscription Box: Sooni Pouch
The Cost: $35.99 + free US shipping
COUPON: Use code FAMILY to save 10% off your first box!
The Products: 8 full-size or deluxe sample size K-Beauty products, plus other goodies
Ships to: the US for free, Worldwide for an additional cost
Sooni Pouch November 2018 Review
Here is the info sheet for the box. There was a lot of overlap between the Sooni Mini Pouch and the Sooni Pouch. First up, let’s look at all of the items that came in both boxes:
Marie Claire Velvet Matte Lip Crayon in Aurora Red, Full-Size!
I am a bit confused with this- the font of the “Marie Claire” looks a lot like the Marie Claire magazine font, but I don’t think they have ever created a lip crayon (if they have, I cannot find it online). Based on some eBay listings I actually think this is a K-Beauty brand “inspired” by Marie Claire magazine, and they took a lot of, ahem, inspiration from the magazine. This lip crayon is creamy and very pigmented, and the shade Aurora Red is very bright.
Here it is swatched.
Dr. Jart+ Blue Label Hydrafull Blemish Base – Buy the full-size version for $25.99
This BB cream from Dr. Jart+ isn’t readily available in the US compared to some of his other BB creams, which is a shame for my dry skin gals. This is formulated specifically for dry skin and is made with hyaluronic acid while also protecting from UVA/UVB rays.
EGF 3R Solution Intensive Cream x 3 foil samples
EGF stands for “epidermal growth factor” and it is a polypeptide (not a brand, like I originally thought) that allegedly stimulates skin growth and renewal. In skin care, this is great for anti-aging products. I am a bit frustrated that I cannot find ANYTHING about this brand (or even what the brand is) online, and I didn’t really want to put it on my somewhat sensitive skin without knowing more about it.
EGF 3R Solution Intensive Ampoule x 3 foil samples
Sooni Pouch says this is supposed to promote collagen production while fixing hyperpigmentation, but I am still frustrated that the only ingredient I know in this product is EGF. I strongly believe Sooni Pouch needs to provide more information about these products if they’re going to include products that are essentially impossible to find online, otherwise, I don’t feel comfortable putting them on my skin. I even reached out to some of my online friends in South Korea about if they have ever heard of this brand or product, and even they couldn’t find any information about them.
TonyMoly Eyelash Curler – Retail Value $3.90
My mom told me when I was a kid that if I curled my eyelashes wrong my eyeballs would fall out. When I told her this years later, she said she meant to say eyelashes, but the damage was done. This was comfortable to hold and use and I like that replacement pads were included, but I am genuinely at a loss for where I should put these pads so I don’t lose them.
DewyTree Tea Tree Blemish Mask
I love a good tea tree sheet mask and this one checked all of the boxes- it was soothing, gentle, and hydrating. It didn’t have a discernable scent and the mask itself was very thin, meaning it fits the contours of my face well but it also ripped when I was trying to unfold it.
Tony Moly Pureness 100 Placenta Sheet Mask – Estimated Value $4 (buy a 2-pack for $8)
I was wary when I saw that placenta was one of the masks included, but that mask is derived from plants and is mammal free! I liked how wide this mask was as it fit my face well. As expected, this was very cooling and soothing to my skin.
A’Pieu Chika Poka Toothbrushing Mask
I can’t find much about this sheet mask online, but I have tried A’pieu masks before and enjoy them. This is a sheet mask without a chin, so you can do functional things like brush your teeth while wearing them. I like the idea of wearing a sheet mask while getting ready for bed, but this mask did tend to slip a bit when I was wearing it standing up.
Now let’s look at the additional items that come only in the Sooni Pouch Box:
Steam 107 Magic Peeling Body Mist
I’ve tried some Steam 107 sheet masks but this is the first body product I have received from the brand. While the instructions say this can be applied on your face (though not your eyes or mouth), this has alcohol pretty high up on the ingredient list that makes me wary of using it on sensitive skin. When I used this on my dry arms and legs before taking a shower it did rub off some dead skin, though I am not wholly convinced it is actually dead skin and not a chemical reaction occurring from the ingredients when rubbed together. Whether this is a gimmick or not, my skin felt softer after using and soaked up the body lotion I applied after my shower.
Ye Dam Yun Bit Complete Snail Eye Cream
I could not find information about this online anywhere, so I reached out to a friend who lives in South Korea. Her exact words were that this product is marketing towards “older rich ladies,” and that this would have a value of about $44 in US Dollars. I like this both as an eye cream and a moisturizer- it is lightweight and absorbs quickly without irritating my eyes or the sensitive skin around it. Also, I really love the packaging of this eye cream!
Get New Skin Maximize Hydrogel Mask
I couldn’t find anything about this brand or mask online, but I love hydrogel masks so this was the first one I reached for. Unlike regular sheet masks this isn’t soaked in essence- rather, it is almost dry. I love how cooling it feels to wear this and it fit my face extremely well. This would be a good sheet mask to use after applying a potent serum to your skin to really lock it in.
The Verdict: This month’s box from Sooni Pouch was a mixed bag (see what I did there?) for me. On one hand, I am really not down with the foil samples of brands I cannot find any information about online. On the other, I really like my new fancy snail eye cream. I think if Sooni Pouch is going to continue to send products from brands that cannot be found online, their info sheet needs to be more, well, informative. I think if it was easier to access the ingredients list of products included I wouldn’t be so off-put by the inability to find products online. Sooni Pouch promises a value of over $100 in this box, and while I know the approximate value of the eye cream I am not sure if the other products make up the remaining $55 in value. That being said, I think I got a fair value for the $35.99 price tag.
To Wrap Up:
Can you get this box if you sign up today? No, I believe December boxes are now shipping.
Coupon – Use code FAMILY to save 10% off your first box!
Value Breakdown: This box costs $35.99 + free US shipping, which means that each of the 8 items in the box (not counting the foil samples from EGF or Dr. Jart) has an average cost of $4.50.
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
What do you think of the Sooni Pouch? What is your favorite K-Beauty product discovery?