Subscriber Survey: What’s Your Longest Running Subscription?

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Sunday Subscriber Survey time! This week is all about what subscription box has kept you as a subscriber the longest!

What box have you subscribed to the longest and why?

For me, it’s Birchbox – I’ve been subscribing for over 5 years. It’s why I got hooked on subscription boxes!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in Subscription Box News, Subscription Box Questions| 147 comments


  1. Fabfitfun since November 2016

  2. I was with Birchbox for nearly 6 years. I ended it when my sub was up and they quit the point system. I hardly have any boxes now. The longest would be my sons Lillypost, we’ve been getting it nearly a year.

    • That was the longest continual sub I had as well, just for a year but hey I jump around a lot! I quit it for the same reason, just so bummed about how birchbox discontinued their point system 🙁 I couldn’t see the value without that, was surprised so many people stayed on honestly.

      • Same, same. I was with birchbox for close to three years without a break and finishing up an annual sub when they dropped points and the owner had that interview where she was very dismissive of subscribers. I’ve never looked back.

        • Exactly!!

    • Same, I had it for 5 years, it’s been 18 months since I stopped and I haven’t seen anything that makes me want to resub. I’ve had ipsy for almost 5 years and FabFitFun for 2. I on-again off-again with Play!, for like 2 years now.

  3. Ipsy and Universal Yums that I do with my sister – so much fun to try snacks from a different country every month. Fantastic sub.

    • Same for me except that I just put my Ipsy on hold a couple of months ago. But Universal Yums for 3 years now!

  4. Popsugar (about 3 1/2 years), followed closely by FabFitFun.

  5. ipsy. May will be the beginning of my third year. They offer the most of what I want for incredible value — and the items that don’t work for me are easy to swap away to a better home. I started receiving a second bag sometime last year because there were so many things I wanted! I also love the way they keep you engaged all month, their how-to’s and their whole vibe in general. Even though I am of a “mature” age, it’s the bag I connect to most.

    • Same, “mature” 52yo. I love the value. The bag itself and a brush every month. To me that is a wonderful deal because I use the bags daily for various things. And my brush collection is amazing. The products are just a bonus for me. I love ipsy

  6. Kids❤️❤️❤️

  7. Boxycharm, Rose war panty power, ipsy
    I canceled ipsy after 5 or 6 box.
    Boxycharm since summer last year.
    Rosewarpantypower since December last year.

  8. Ipsy! It’s been about 3 years. Still my favorite.

    • Yup, same here almost 3 yrs, since then tried maybe 15 boxes. I just keep ipsy bc of the bags. I don’t need the products but come across a gem now and then. After that, there was Birchbox and Play! For about a year, no longer sub to, then Boxy Charm, Look Fantastic and So Susan been 6-7 months.

  9. Fabfitfun at least 3 years now. My first box and still my favourite. Always has stuff I love and great gifts…

  10. Boxycharm, Glossybox and Cocotique since November 2016.

  11. Ipsy. It was my very first subscription and I’m still with it. I was not impressed with customization the first several months but now it looks like they nailed it after all. Most of my ipsy bags are stellar (only 1-2 ‘not for me’ items). With Birchbox I have all duds from time to time. So I think Ipsy is definitely a solid subscription service.

  12. Sephora Play. I later joined ipsy because of the allure of full size products – but it is products I DON’T want, I’d rather have deluxe size products I DO want. Having second thoughts lately.

  13. Glossybox for 5 years.

  14. Mighty Fix (two years).

  15. going to add a different kind of box here. i subscribed to geek fuel in april 2016 and continue to be subscribed though there is the occasional box i haven’t gotten. i love the value in the box and all of them have a shirt/wearable and steam game

  16. Fabfitfun since November 2016 and loved every box since

  17. Birchbox 2012…sorry to say still going!! I know this company has changed since that one partner dropped out. I do t k ow how much longer I can take if. I received drug store shampoo and conditioner this month as 2 of my 5 items!! And it was a sample size at that…

    • No way!!??! Wow, that’s horrible!

  18. FabFitFun since the Beginning!! My Favorite! I’m an Annual.

  19. Rocksbox!

    Others I cancel on and off. Rocksbox I keep up with consistently.

  20. Mizzfit Bianca jade for I guess about 3 years? Play would be next but if this month is teeny samples it’s going to go. Oh and barkbox for a couple of years- will keep that up, my fur babies love it!!

  21. 2.5 years with Gwynnie Bee, Rocksbox, and Julep. Love these three subs. Also Book of the Month Club. I’ve cancelled Birchbox, Walmart, FFF, some type of tea box, eSalon, Dia & Co, and Bulu Box. In November, I added Ivory Clasp, but I’m not impressed. Started Blue Apron about 2 months ago and like it.

  22. PSMH. Love it and I wish they still did monthly boxes.

  23. I received the first Popsugar box, gosh I think it was in summer 2013. I’ve received at least one, often 2, of each box since.
    I’m so hoping it maintains its level of quality as it did over that time- I discovered so many fabulous brands thanks to PSMH!

    • I’m so jealous! I wish I had discovered PS earlier!

  24. Ipsy for about 4 years, and I’ve been subscribed to Play! since it first came out.

  25. Ipsy! And PSMH I’ve missed getting their box this month 🙁

  26. Ipsy was my very first one

    • Same here

  27. I’ve been subscribed to Ipsy for five years! That’s a lot of little makeup bags~

  28. Ipsy and Play, I used to have Birchbox but cancelled after feeling disappointed too many times.

  29. Walmart. I have subscription ADD so I change my boxes often, but I just can’t see giving up a subscription for $20 per year. I’ll probably subscribe as long as it’s around.

  30. Birchbox for almost 2 years but just canceled. My new favorite is Margot Elena and I’m a fan of psmh so I see myself subbing long term to those.

  31. PopSugar!

  32. Birchbox for 4 years, but I canceled. Now FFF for 3 years and Yogisurprise for 3 years.

  33. Mugler Addict since March 2015. I’ve had other subs since April 2014 but have come and gone. I’ve never wavered with Mugler Addict and there is no better deal for the money.

  34. I guess Oui Please since my 1 year sub has been running since Nov 2016… I’ve actually rec’d every box except 1.5 for them. Kept Eco Emi until the end, other than pre-pays I seem to be a bit of a flake!

  35. Ispy, Play, Beauty Fix, and FFF. I am ashamed to admit that but true! And then Birchbox comes in 2nd.
    Thanks to your website I’m a junkie. Lol. Seriously I love your website. I’ve scored so many awesome products. So thank you!!

  36. Birchbox!

  37. Cozy Reader….my favorite subscription and I’ve tried them all!

  38. Ipsy for 3 years as of next month!

  39. Allure right now. I started with Birchbox many years ago, but got tired of the same brands and repeats… i get a handful of subs on and off, but Allure is my longest at this point. Large variety of brands/products.

  40. Allure, Fabfitfun, Facetory

  41. Petit Your and Good being. For years.

  42. Allure. I recently cancelled due to the tiny samples sizes.

  43. Fabfitfun, but after this lastbox, I can honestly say I wouldn’t continue to receive their box, but I have an annual subscription., so I hope the upcoming boxes are better.

    • Yes, i got a year and cancelled after winter. Glad i did…the clutch prints in this one were cheesy and the jewelry is too.

      • So funny how tastes differ. This box iz what made me resub. Don’t love the cluch prints bit do love the candle, massager, Murad.

  44. Birchbox, ipsy, dokidoki and pusheen.

  45. Vegan Cuts Snack Box for the last four years! My husband got me a gift subscription and has never canceled. I have discovered some really tasty things. The only problem is that when we originally subscribed, we were a family of 2, but now we are a family of 4, and the kids get excited when the box arrives, and they demand their share too! I hate sharing.

  46. Julep was my first and I still have it! I’m currently rly a maven luxe. I LOVE that I can customize it and skip months if I’m not feeling it. Interestingly, I use very little nail polish. But I love their skincare and many of their lip products and tools.

    After that, Popsugar is my longest running sub. I’ve never paid full price for it – always gotten it on sale. Great assortments of products. Of course I can do without the swans, runners, bingo games, and red purses, but I think there was only one month ever when I felt like it wasn’t worth the cost I paid. Overall that’s pretty amazing. And I always LOVE their winter LE boxes. I’ll be interested to see what they do next after shifting to quarterly.

    • I am so curious about what the new Popsugar will be like. I paid full price for the annual subscription minus a $5 coupon, but now I wonder if that was a mistake, if there are always discounts!

    • What’s a Maven Luxe? Never heard that term before, so please enlighten me! I’ve been w them i think 3 years in June! I love their lippies, tools, some skincare, eyeliners and polishes mostly! Love for same reason as you plus they’ve good surprise boxes too from time to time or other special offers. Got a gorgeous gold and black holiday bag last year w two so pretty polishes etc! I love seeing the new shades every month, no one has or does like them!

  47. Ipsy for maybe 4 years… I’m actually cancelling this month

  48. Well, not ongoing, but probably the most boxes received overall since I started subbing… Allure. I started when they were Sample Society through Beauty Bar I think back in 2011 or 2012.

  49. ipsy continously 4+ years and birchbox off and on. Had glossybox continuously for 2 years but to afraid to commit again due to the customer service issues

  50. Birchbox- 3 years

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