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Kawaii Box Subscription Review + Coupon – January 2018

Kawaii Box January 2018 Box closed

Kawaii Box is a monthly subscription service that sends you cute items from Japan and Korea. Each box includes 10-12 original and licensed kawaii items.

Kawaii Box January 2018 Box

My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes.)

Kawaii Box January 2018 review

About Kawaii Box

The Subscription Box: Kawaii Box

The Cost: $24.90/mo + free shipping. Save with 3, 6, and 12-month prepaid subscriptions.

COUPON: Use code KAWAIILOVE to save $5 off your first box!

The Products: 10-12 kawaii items from Japan and Korea

Ships to: Everywhere with free shipping!

Kawaii Box January 2018 Review

Kawaii Box January 2018 info card front

Kawaii Box January 2018 info card back

The included (and adorable) card lists all the goodies we have in store for this month. I actually pulled out this card and carefully read it first, instead of digging right into everything, which made unboxing this even more fun. The theme for this box is Kawaii New Year, and I see lots of helpful items that will help me crush my New Year’s resolutions!

Kawaii Box January 2018 info card front

Kawaii Box January 2018 info card back

There’s a second card that offers $5 when you share with a friend, and the back has their social media contest info to win a free megabox.

Kawaii Box January 2018 Coupon card

The final card offers a coupon for a free gift on the Blippo site, and the back advertises the company’s candy box, which boasts free shipping.

Sumikko Gurashi Mini Notepad front cover

Sumikko Gurashi Mini Notepad back cover

Sumikko Gurashi Mini Notepad pages

Sumikko Gurashi Mini Notepad – Retail Value $2.90

I’m an office supplies junkie, and I always need little pieces of paper for writing down reminders, goals, to-do’s, etc. I love the super-small size of this notepad; it would totally fit in a jeans pocket! I also love that half of the pad has lined paper, while the other half is white. Perfect for doodles!

unicorn head plushi charm

unicorn head plushi charm

Blippo Unicorn Plushie Charm – Retail Value $ 2.90

Oh, my goodness. I love unicorns, and this charm is so cute. And purple is actually my favorite color. This looks well-made and is solid without being heavy. I think I’m going to attach this to the book bag I usually take while traveling – it’ll make me smile every time I see it!

Kawaii Bunny Ears Pen

Kawaii Bunny Ears Pen

Kawaii Bunny Ears Pen

Kawaii Bunny Ears Pen – Retail Value $1.90

I have so many mugs full of pens around my house – I could never say no to a new one! This pen is different from my usual ballpoints, though – the tip is needle-thin, and it’s almost marker-y when it writes. I like that even though it’s a fun color on the outside, its ink is plain black, which helps me continue the facade that I’m an adult living in the real world.

Glico Caplico Strawberry Chocolate Hearts package front

Glico Caplico Strawberry Chocolate Hearts package back

Glico Caplico Strawberry Chocolate Hearts

Glico Caplico Strawberry Chocolate Hearts

Glico Caplico Strawberry Chocolate Hearts – Retail Value $1.78 (currently out of stock)

I had no idea this box was going to include snacks, but I’m so happy it included THESE snacks. From their amazing strawberry scent to their adorable, egg-carton-esque packaging, these sweets became an instant favorite of mine. The chocolate on the bottom is solid, and they’re not marshmallow on top, but more like a mousse that’s been set and immediately melts in your mouth when eaten. I had two before I could stop myself, and can’t wait to finish the package.

Kanahei Sticker Sheet - front of package

Kanahei Sticker Sheet - back of package

Kanahei Sticker Sheet – Retail Value $2.50

I will always have a soft spot for stickers. They remind me of my elementary school days when everyone was obsessed with Lisa Frank. It cracks me up to think about it, but my friends and I started a sixth-grade sticker-trading ring at recess that was so intense, it would’ve made bank insiders blush. These stickers would’ve been MAJOR currency back in those days, but now I’m just excited to decorate notecards with them…I’m totally reformed of my bartering ways!

Rainbow Ice Cream Cone Squishy -

Rainbow Ice Cream Cone Squishy -

Rainbow Ice Cream Cone Squishy – Retail Value $2.80

What a fun little stress reliever! I love the rainbow color and it is so nice to squeeze. Sometimes my hands get cramped up from typing all day, and this squishy would be a great desktop item to remind me to take a break and stretch out my fingers.

Blippo Forest Animals Purse -

Blippo Forest Animals Purse -

Blippo Forest Animals Purse – Retail Value $4.90

I totally lucked out with this purse/pencil case – pandas are actually my favorite animal! The material feels sturdy, and I really like the long wristlet-style handle. I may reserve this to help keep my beauty products organized; I think it would fit lots of makeup brushes, or maybe my growing sheet mask collection.


Kanahei Sticker Sheet -

Kanahei Sticker Sheet

Shibanban Sticker Pack – Retail Value $3.40

These stickers are so squee-worthy! I love the packaging and all of the different shapes. My best friend has always wanted a Shiba Inu of her own, so as much as I want to keep these for myself, I think I’m going to send them her way. I told you I’m sticker-trade reformed!

Blippo M&M Hair Bands -

Blippo M&M Hair Bands -

Blippo M&M Hair Bands -

Blippo M&M Hair Bands – Retail Value $2.90

These hair bands are super cute. Even though they’re not my style, the colors are nice and bright, and I like the little embellishments on them. I didn’t even try these in my hair because my locks are curly, thick, and have been known to break even heavy-duty hair ties. I’ll have to find a friend that will enjoy these on my behalf, but I don’t think that’ll be hard!

Verdict: What an amazing introduction to Kawaii Box! For $24.90 including free shipping, I received nine items with a value of $25.98. Everything was so cute, and I can see myself really getting some good use of out most of these items. I loved this month’s strawberry-chocolate snack, the unicorn charm is attached to my book bag, and I already keep the bunny pen close at hand. I think I’ll share the wealth and give a few of the other things, like the stickers, to friends who will appreciate their adorable aesthetic.

To Wrap Up:

Can you still get this box if you sign up today? No. You will always receive the following month’s box of the month you subscribe in. Order by the end of January to receive February’s Box.

Value Breakdown: At $24.90 for this box, you are paying approximately $2.77 per item.

Check out all of our Kawaii Box reviews and the Kawaii Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

What is your favorite items from Kawaii Box this month

Kawaii Box

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Written by Laine Wooliscroft

Laine Wooliscroft

Laine is a life-long movie enthusiast who loves YA novels, estate sales, and hikes that make her legs hurt the next day. Her subscription journey started in 2014 with Ipsy, and now her favorite boxes contain craft beer, horror/spooky items, and toys for her beloved lab mix, Archie.

Posted in Subscription Box Reviews, Subscription Boxes for Teens, Subscription Boxes for Women| Tags: kawaii box | 3 comments

Comments (3)

  1. This is cute! My niece would love this box. Although the price breakdown is questionable. Is it really worth it? Idk.

    • I gifted to my niece for last Christma. She totally loves all things Kawaii!! This has got to be the Best gift I could’ve ever given her!! I was halfway tempted to get a subscription for myself just because everything she has received so far is so DARN cute!!!

      • Yes! I was actually super-excited about all the items. I couldn’t stop giggling when I opened this box because everything was SO cute!

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