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Adidas: Avenue A Subscription is Pausing

Liz Cadman
ByLiz CadmanOct 13, 2017 | 111 comments

Screen Shot 2016-02-09 at 4.25.20 PM

Avenue A by Adidas
4.5 overall rating
37 Ratings | 8 Reviews

Sad news! Avenue A from Adidas is pausing their subscription:

Hello Liz,
Stronger. Bolder. Better. Just wait for our next move.

As 2017 comes to an end, Avenue A will be taking a break to focus on refreshing our subscription service based on your feedback, and to better serve your needs.

To thank you for your continued support, enjoy a 25% discount* to shop the latest women’s apparel on Simply use the following code at checkout to enjoy your discount:


Rest assured that you’ll be the first to know when we’re up and running again. Also, for the protection of your privacy we’ll be deleting your billing information, so when we come back online in 2018, we’ll ask you to re-enter your payment details and subscription preferences.

Have a question for us? View our FAQ below or on our website.

Thank you for being a part of the Avenue A journey!

No winter box! We’ll keep you updated as we learn more. In the meantime, check out our list of yoga + workout subscription boxes to find alternatives.

Check out my Avenue A by adidas Box reviews to see what’s been in past boxes.

Every Avenue A box is filled with at least 3 premium items (mix of shoes, apparel and accessories) selected by celebrity curators who exemplify style, fitness and performance. Box ships once a quarter. A New box will be released quarterly, sometime in March, June, September, and December. When ... read more.
Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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Just checking to see if anyone has heard anything about this box 👀

Im going to assume that they’re gone for good.


I loved it too. Too bad there were so many negative comments on their last box, but I loved every single product and still using all! Well we can always hope.


Me too Lia. I absolutely loved every single box and use all the items as I go to the gym a lot.


I think they are gone for good, Abby 😭 In the post above they referenced coming back online in 2018…makes me so sad, I loved this box. Wish another athletic brand would follow suit!!


Me too! This was an amazing box and in hindsight, worth the drama.

I am still using just about every single item from my boxes.


Is it safe to assume that this box is Dead? Because I’ve been waiting forever to sign up again? 🙁


Looks like their website is completely gone 🙁 Could they have removed everything and about to update with new and improved subscription box?? *wishful thinking*


Anya, you always do a good job in reminding me about this box.
I did notice that – hopefully that’s the reason


I would sign up again in a heartbeat (if they continued to include sneakers or other shoes)…and if they made a male version, I’d sign up for that too! I sure hope they return one of these days.


Just checking in. . . . .again. I guess we’re still waiting. Dang it.

Would anyone else be interested in a Calia box if they ever did one? I actually love their products!


Love Calia products!


Just checking to see if anyone has heard if this will come back ever. The Adidas box was my favorite. Trying to wait patiently.


Just checking in to see if there’s been any news on the return of Avenue A, but it looks like we’re still waiting. . . =(

Lauren M

We are at March 20th 2018 and still no word on the relaunch!? 🙁 this is killing me!


I have emailed them twice recently asking for an update, I have never heard back from them 🙁 I really hope they come back.


Hi Liz,

Any news on when Adidas Avenue A is coming back? it’s my favorite subscription box. Thank you


I was just think ing that. The Adidas Avenue A box is my favorite box. My niece and I both subscribe to it and we had a number of friends that were going to sign on because we bragged about the boxes we received and then they paused. I’m keeping my fingers crossed. Please come back Adidas Avenue A Box!!!


I’d really love a spring or even summer box. I need new shoes!!


I just came here to ask the same thing! Since the box, I’ve definitely purchased more Adidas clothing than I used to (I also love Calia). Hopefully we’ll be able to resub soon!


I just tried to go to their webpage, and it does not exist anymore.


Website is back up but it’s the same as before.


Oh no. Not a good sign 🙁
(Thank you for checking, Liz).


NOOOOOOOO! This is a travesty. All workout and athleisure that I buy now is all Adidas because of their Avenue A Subscription box so they’ve gained a customer for life either way! But come back!

Liz Cadman

I haven’t heard anything. 🙁 I’ll reach out and see if I can get a status update!


I was wondering that exact same thing? @lizcadman?


Oh yes! Please – thanks Lia!


Booo! I cancelled because I didn’t like the bees for the last box & I’m glad if skipped it… But I too was planning on getting the winter box. I hope they come back with the box next year because I want it again- best box I’ve ever paid for!


I was bummed when I was going back to review some emails I missed the last few days when I came across their email. I’ve been a subscriber since the first box. Hope they come back soon.

This was one of subscription boxes I most enjoyed and looked forward to receiving. I didn’t always love every item in the box, but the value was good and amount of items I did like outweighed the 1 item I may have not liked initially (I recently wore the Rita Ora sweater while traveling as it was comfortable in the freezing airplane).

They can’t please everyone, but if your preferences are that specific, maybe a surprise subscription box isn’t very suited for you. You give up control and let others choose items based on their inspiration for their curation.

I tried to give as much constructive feedback about the elements I liked the best of the subscription and those I didn’t in their survey.

Karrie wright

I’m so sad about this ! I didn’t know this box existed until about 2 weeks ago! I looked back at the past boxes and liked all of them ! I signed up and I was super excited !


Quite bummed when I got my email. I love this box! I’m a fairly new subscriber (only 2 boxes so far) and really loved everything, even if not at first glance. The tank from last box was my least favorite item but it actually was great on my walks or even in yoga. And the shoes are the comfiest ones and I’ve always had issues with sneakers. So I hope they come back, and not raise the price.


Is it just me or are there a LOT of comments on here that are like “awww I’m so sad…even though I already canceled. But I totally was going to resubscribe!”

Suddenly not so surprised that they paused the subscription after reading all these comments from people who like it but cancelled.


Right?! I somehow missed this news.. I thought it was weird there weren’t any spoilers rolling it around the 1st. Then I went to check their website to see.

I did cancel my sub after the last box because I felt like they were inconsistent and it wasn’t going to be worth the money. I’d re-sub if I saw a box that interested me.

I love all the items I got from them, but I could do without the neutral shows every few months. Also the last box just didn’t feel curated at all like previous ones. So hopefully they’ll work out the kinks and come back better.


I liked this sub, so I hope they come back. I wish something could be done about the comments that are overly harsh rather than constructive, and agree that people who consistently have nothing good to say about MYSTERY boxes should just go spend their money elsewhere and spare us from their vitriol.


So bummed! I had canceled my subscription before the last box because I’m pregnant but planned to resubscribe after baby is born. I’ve loved everything I’ve gotten. Hope they start it up again.


Adidas set the standard of expectation, thereby causing the recent complaints. The original boxes were an incredible value, the more recent boxes barely went above the price point.

Adidas did not have to source the products from outside vendors & already has a shipping & returns policy in place for all their products. The sub box added very little extra responsibility to the company. It did, however, add a guaranteed customer every quarter at $150 per customer.

The complaints may have seemed excessive to those who may be newer to the sub, but with the extreme disparity in the value of the recent boxes, it is not surprising that people expected more.

With a lower value, all it takes is one thing to not work for an individual & then the value isn’t even as high as the price.

It’s not because people don’t like surprises.


I doubt that Adidas (a really big company) ended a subscription box because they didn’t like reading internet comments! I would imagine it has to do with profit. They were overly generous with their return policy for the first few boxes (letting people keep shoes – I remember one person got returns and then took the extras back to the outlet for more store credit!). Then after everyone was accustomed to getting five items in a box they sent the summer box which felt short an item and then the Fall box where they had obviously added on the probably unplanned sunglasses in response to unhappiness with a four item box. People asked for whole-box refunds and people also cancelled. $150 is a lot for a box so I don’t think it’s unreasonable for people to complain if they aren’t happy or to cancel their subscriptions – everyone has a right to decide how they should be spending their money. I loved the four of the five boxes I received, didn’t hate the summer box but questioned the value for $150, and I really hope they come back with something interesting.


I was very constructive in my comments on the survey and I hope they take the good suggestions (and more critical ones) into their planning if they ultimately decide to resurrect this box. I did enjoy the boxes I got (3 in total) and hope they come back strong!
I’d 10/10 resubscribe! 🙂


I’m wearing all diferent stuff from this sub as I type this.

Although, as some many others, I paused the sub for Christmas. Im going to miss this box. I travel constantly for work and the tights they sent were the most comfy ones to travel during the Summer.

Looking forward to see what they come up with for 2018.

BTW their return policy was more than generous. I imagine thats one of the things they will be changing.


I think the complainers are so much more vocal than the vast majority who are generally happy with the box. I mean some folks were actually tweeting the CEO of Adidas to complain!

This was my favorite box and I’ll jump on it again IF it comes back.


Same here. I was hoping for a Holiday Outfit from Adidas. I know that we should all provide feedback, but it should be constructive criticism. We need to choose our words better. Some of the criticism of the past few boxes were brutal, no longer objective. People should consider that one, it is not custom so it cannot cater to all tastes, and two, it’s a mystery box so there are always risks – but isn’t that the fun it brings and finally, for as long as we are not shortchanged – we need to know that it still is a business- we do get value for our money because often times it’s double sometimes even trip the value of what we pay for. I hope they do come back.


I am with you! I am totally bummed that it is leaving for the moment! This was my favorite box and introduced me to awesome athletic wear. My favorite sneekers are now my superstars. I am sad….


Ave A has gone through so many changes – starting as a runner’s box (and yes, it did used to say that), then the unannounced change to athleisure, then yoga, and finally to general fitness clothing. I hope they come back after clarifying who the box is aimed towards, as I think that would end lots of the “I don’t like it” complaints – and help me figure out if I should keep my subscription or not. I also hope they find a way to allow customization to the extent that one style of sports bra/tank/leggings is just not going to work for all body sizes and shapes.


That’s what I put in my survey – they should decide what kind of box they want to be and if they want to be all of that it would be better if they announced what type of box that quarter would be and allow us to opt out.



I had actually already cancelled my subscription, only because I was accumulating way too many unused shoes! This was by far my favorite subscription box, and it made me such a fan of the brand itself. Even if I swapped a few things here and there, I generally loved everything that was in each box. Maybe this break their taking is just enough time for me to get caught up with the shoe situation and I can get back into in 2018 🙂


Since they are removing billing info I bet there is a plan to come back at a different price point (probably higher).

I really liked this sub how it was before – it got harsh feedback from people that expected too much and complained about freaking EVERYTHING (“I hate shoes with color”, “I hate plain colored shoes”, “what about bras that fit 48FFFF?”, “I don’t wear tank tops so I wish they didn’t send them”). I hope the “revamping” doesn’t really change too much. The survey had some strange ideas for a shoe swap which seems like they may try to go in a strange direction.

Laura Diniwilk

I love love love this box but I’m happy to take a break over the holidays since there are always other temptations, plus a pause will give me time to go through some of my shoe stockpile from them. I just hope they do what they say and bring it back, and this is not goodbye forever.


I guess customers overdid on the complains 🙁


I think the same, they even complained a lot on the rita ora box and the spring 17 boxes, which were super awesome. cant say the same for the summer though

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.