Exclusive Foodstirs Interview + Giveaway: Win a 2 Year Subscription!

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Interview with Sarah Michelle Gellar and Foodstirs Founders

A few weeks ago, we asked you for your questions for the founders of the organic family-friendly baking subscription Foodstirs: Sarah Michelle Gellar, Galit Laibow, and Greg Fleishman. We’re so excited to share their answers with you today!

Plus, Foodstirs is giving one lucky winner a 2 year subscription and a signed copy of Sarah Michelle Gellar’s cookbook, Stirring Up Fun With Food! See the giveaway widget at the end of the interview below to enter to win!

What is Foodstirs?

Foodstirs June 2017 Review - All items arranged around box Foodstirs June 2017 Review - Finished Shortbread

Foodstirs (regularly $14.99/box + shipping) is a bi-monthly baking subscription box that specializes in kid-friendly, high-quality, pre-made mixes with no preservatives or artificial ingredients. All kits are made in 6 steps or less and look as good as they taste: past kits include Ombre Pancakes, Strawberry Lemonade Shortcake (pictured above), and Rainbow Cake Pops! Check out all our Foodstirs Reviews to see how our baking projects have turned out!

COUPON – You can get your first Foodstirs box for FREE, just pay $5.99 shipping! No coupon code necessary, just use this link!

MSA Exclusive Interview with Foodstirs Founders

Thanks to Sarah Michelle Gellar, Galit Laibow, and Greg Fleishman for answering all of our questions!

What was the main inspiration behind starting Foodstirs?

As working parents, we loved the distinctive way baking allowed us to unplug and truly connect with our children in the heart of the home – the kitchen. We believe that everyone can bond (and thrive) over food-crafting, so the three of us made it our personal obsession to take the guess work out and develop a simpler way for anyone – from adults to children – to create delicious, Instagram-worthy baked goods.

Where do you get your inspiration for each kit, both for the recipes and creative presentation?

We are constantly looking at current trends  in the marketplace, social media as well as our children for inspiration. We find the ideas and then put our Foodstirs spin on them. Our subscription service is based around themes, including holidays, so that definitely helps guide some of our creativity.

How far in advance do you need to plan out each new kit? Are there any exciting new flavors coming our way soon?

We plan kits about 6 months out. It’s a very collaborative process that includes our whole team (even the interns and our children who help test each idea!). As parents, we were really excited at the prospect of taking the guesswork out of baking and creating a fun activity that allows families to connect in the kitchen. We want to make it so exciting that even our own kids continue to look forward to their Foodstirs kits. We wait to reveal the craft/kit until one week prior to shipping it, maintaining that fun element of surprise for our subscribers. We definitely have some new exiting flavors coming soon – hint, think Fall goodness.

Any plans for a gluten-free and/or low sugar option?

Not yet.

Have you thought about developing kits for younger kids, aged 2-4 years? Any creative ideas for how we can encourage preschoolers in the kitchen in the meantime?

Although the ideal age of our kits is 5 and up, we find that with adult supervision, our products are fun for the tiniest of bakers. Just giving children specific tasks, like mixing or cracking an egg, enhances not just their curiosity, but everything from their fine and gross motor skills, to their vocabulary and love of science and math. Baking involves so many important life and developmental skills. But it’s the connections and memories we create, that continue to serve as the driving force behind our passion for this brand.

Normally when I ask my daughters how their day was I usually get a one-word answer, yet the second we pick up a whisk and start baking together, they open up. Stirring, baking, and eventually eating together, creates a unique bond that can’t be duplicated in any other way. And, if our Foodsitrs kits seem too advanced, our organic mixes might be the perfect solution. We’ve developed these yummy mixes (chocolate chip cookie, brownie and vanilla cake) to be easy, quick and delicious. With only a few simple ingredients and in 6 steps or less, you’ll have delicious treats to share with your loved ones.

PS: If you want give the organic mixes a try, you can save 20% on Foodstirs shop purchases with code SUMMER20!

Would you consider sending out recipes so that people could recreate everything without a packaged mix at home?

We have an amazing team that creates recipes on a weekly basis using our base organic mixes. These recipes can be found on our site (and all across our social media channels).

Do you have a favorite Foodstirs story that you’d like to share with our readers?

In the first few months after launch, we received an overwhelming amount of customer feedback. One in particular that stood out, was from a mother with a teenage son. She had been trying to get him to stay home on Friday night for years and one night she had the Foodstirs box on the counter, and she asked if he wanted to bake with her. To her surprise (and delight) he did, and that night they baked and bonded.  She thanked us for the time that she got to spend, and the delicious treats. They now have made it a tradition. It’s the letters and the photos that we receive from our customers that make everything worth it.

Does the Foodstirs team personally subscribe to any other subscription boxes? Which are your favorites?

Rockets of Awesome & Honest Co. Diapers!

Enter the Giveaway!

One lucky winner will receive a 2-year subscription to Foodstirs baking kits, plus a signed copy of Sarah Michelle Gellar’s cookbook, Stirring Up Fun With Food. Winner will be contacted via e-mail and will be posted on this page on Monday August 14th, so make sure you sign up with an e-mail address that you check regularly!

a Rafflecopter giveaway

If you do the refer-a-friend entry option in this giveaway, you’ll get the entries for that once the friend has entered the giveaway. Giveaway is open only to US residents 18 and over, and entries will be accepted through Monday August 14th at Noon Eastern.

If the giveaway widget isn’t loading for you, click here to open it in a new window.


How do subscribers rate Foodstirs?

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Do you subscribe to Foodstirs? Add your rating now!

Written by MSA


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Posted in Featured Giveaway, Foodstirs News, Subscription Box News| Tags: foodstirs | 104 comments


  1. I’d love to see an easy chocolate cheesecake or strawberry cheese cake!

  2. Some type of a lava chocolate cake would be awesome!

  3. I’d love to try making French macarons and a kit might take some of the mystery out.

  4. I would love to see chocolate brownies with cream cheese swirls. Is a black and white desert that tastes delicious and looks instagram worthy.

  5. I’d love to see some kind of s’mores dessert! Whether it’s a diy s’more or maybe a cake or cupcake interpretation. Yum!

    Also, this was really informative as I had no idea they had recipes on their website. 😀

  6. I’d like to see more creative cake pop recipes!

  7. I would love to see macaroons kit !

  8. I’d love to see a crepe box

  9. Soufflés!

  10. Sweet flavored soft pretzels!

  11. Cupcake anything!

  12. I always think it’s fun to make a jam tart with children. There are simple recipes out there and you can make a jam design on the top of the tart in a wide variety of fun shapes….heart, butterfly, smiley face, kitty etc.

  13. I’d love to see a version of a dulce de leche cake.

  14. Great interview! I’d love to read more like this!

    I personally am a big fan of blondies. I’d love to see a recipe for a butterscotch or salted caramel version.

  15. I’d love to see a take on pecan pie

  16. How about Boston cream pie.. mmm, my mouth is watering just thinking about it!

  17. Maybe cakes from other parts of the world? There is peruvian cake looking desert called crema volteada for example. It would be interesting to bake something different like that

  18. A carrot cake?

  19. Hand painted shortbread cookies.

  20. Something involving coffee cake! Mmmmm… I’m getting hungry just thinking about it!

  21. Cookie cake kit! Love it even more if it could be personalized for a birthday 🎉

  22. I would like to see a fall cake that uses a fresh fruit or veggie, like apples or squash

  23. A healthy peanut brittle. I buy the store one when I really crave it and the ingredients…😯 I tried finding a recipe online, but I just found others selling their own. I want to make it.

  24. What about a take on the gourmet donuts that are popular right now. Yum!

  25. Mousse layed desert, frozen treat, or no bake dessert? Maybe

  26. Not really an idea but… I have to give away a lot of baking mixes because they don’t have instructions on how to adapt them to altitude. At 6,000 feet it makes a difference!

  27. I would love to see some kind of cobbler! Mmm

  28. I would also love to see a lower-sugar and/or lower fat option. For example, using applesauce instead of oil or honey instead of sugar, etc.

  29. I’m a terrible baker, but I get so inspired when I watch the Great British Bake Off, this sub would be perfect for me! I really want to make a filled pastry, like an eclair or something.

  30. How about key lime pie? The perfect roll out sugar cookie dough for decorating. German chocolate cake would be awesome as well.

  31. I will leave the ideas up to Foodstirs and those that were suggested above. I have very little creativity but I have no trouble eating sweets.

  32. fudge, I make a great layered peanut butter, chocolate one that is easy, pretty and to die for!!!

  33. I would like to see rainbow lemon pound cake.

  34. Dirt or something else fun with gummy worms or the like for kids to make and decorate.

  35. I have always liked pies. Would love to see some pies recipes in the near future.

  36. Russian layered cake, please!

  37. A no bake baking box for summer would be awesome along the lines of rum balls or we used to call them granite truffles made from crushed nuts, condensed milk, and cocoa.

  38. I’d love to see lower added sugar sweets. For example using dates as a sweetener. Healthier and delicious!

  39. What an adorable subscription box! I have seen some adorable stuff out there… I’m always a sucker for cupcakes. The ones that are rainbow or look like watermelon are cute. Or perhaps something with cotton candy or mermaids are always a hit! Thanks! 🙂

  40. More cute cupcakes. We love those the best 🙂

  41. Gourmet hot chocolate spoons for melting

  42. It would be fun in a winter box to make marshmallows. You could include a couple of stir-ins/toppers like candy canes to crush (always a hit with kids of all ages!) and mini-chocolate chips. Maybe you could include a small snowflake cookie cutter to make shaped ones, too.

  43. more things like the lemonade strawberry shortcakes with the special cupcake holders, I would have bought 5 more if they weren’t sold out, they were delicious

  44. We just recently subscribed to foodstirs, my 3 girls and i plan on making our brownie campfire cupcakes the weekend before school starts. They are very excited they have been asking to bake with me so i’m glad i found food stirs. I think a whoopie pie type of box would be really fun.

  45. I’d love to get a kit for the healthier version of the lemon bars, if such a thing exists!

  46. Kid friendly ones, or kid kits, I would love to get my 10 year old son interested in it!

    • My son is about it, so going to start our subscription now! Awesomeness!!

  47. I’ve just subscribed to food stirs we haven’t yet done our first box, but i think it would be nice to see a whoopie pie kind of kit.

  48. Foodstirs always looks like so much fun for baking. It wouldn’t be for me and kids but just for myself and my boyfriend for an easy date night activity. I would love to see a unicorn inspired treat in an upcoming box like a pastel cupcake with ears and a horn.

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