My Subscription Addiction
My Subscription Addiction
No results matched your query
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Target Beauty Box Review – April 2017 Naturals Box

Liz Cadman
ByLiz CadmanApr 7, 2017 | 67 comments


Target Beauty Box
4.2 overall rating
509 Ratings | 46 Reviews

Every month, Target launches a beauty box, and it sells out very quickly. But, as of April 7th, this box is still available for purchases!

If you want to make sure you don’t miss out on the next Target Beauty Box, make sure to sign up for the My Subscription Addiction daily newsletter!


My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes).


The Box: Target Beauty Box April Naturals

The Cost: $7

The Products:

  • SheaMoisture Kukui Nut Facial Cream Cleanser + Face & Neck Cream – 5ml
  • Juice Organics Deluxe-Size Volumizing Shampoo & Conditioner – 1.2 oz each
  • Burt’s Bees White Tea Extract Facial Cleansing Towelettes – 10ct
  • Hello Extra Whitening Pure Mint Flouride Toothpaste – .85 oz
  • Yes To Tomatoes Detoxifying Charcoal Mud Mask – 1ct
  • ACURE Pore Clarifying Red Clay Scrub – 1 oz
  • Raw Sugar Lemon Sugar Body Wash – 2 oz

Check out all of my Target Beauty Box reviews and all of our reviews of Cheap Subscription Boxes!


Each box comes with an info card and a Target coupon good for $3 off a beauty purchase of $15 or more.


Now, onto the items!



Yes To Tomatoes Detoxifying Charcoal Mud Mask – 1ct Value $2.50


This charcoal clay mask is designed to help clear skin. You wear it for 5-10 minutes, then wash away. I was a little disappointed to see it had added fragrance, but besides that, it was an easy to use mask that left my skin feeling super clean.


Burt’s Bees White Tea Extract Facial Cleansing Towelettes – 10ct Value $2.37


These face wipes are great for removing makeup, and the fragrance is all-natural, too. I’ve sampled these makeup remover towelettes before and they work well – I’m always happy to see more in a box!


Hello Extra Whitening Pure Mint Flouride Toothpaste – .85 oz Value $.90


This toothpaste is free from dyes, artificial sweeteners, artificial flavors, microbeads, triclosan, preservatives, gluten, and peroxide!

I love the branding/design, and this is another item I’ve received in other subscription boxes and loved, so another win for me!


Juice Organics Deluxe-Size Volumizing Shampoo – 1.2 oz Value $.90

Juice Organics Deluxe-Size Volumizing Conditioner – 1.2 oz Value $1.20

(Good to know for swaps – these have an inner foil seal.)


I’ve tried the Juice Organics haircare line before and I’m a fan. I like the passion fruit scent of this formula, but I can’t say I noticed a difference in volume after using them.

(One thing to note – my samples seemed more empty than full. I expected these would be good for at least 2 uses each, but I just managed to get one use out of each of them.)


ACURE Pore Clarifying Red Clay Scrub – 1 oz Value $3.25

(Good to know for swaps – this product has an inner foil seal.)

I’m happy to see ACURE in the natural beauty box! This brand makes formulas that are free of just about any ingredient you may want to avoid, and their prices are great, too.


This scrub is made with black jojoba beads and red clay. The texture is creamy, with a very gentle scrub. If you have sensitive skin, this is worth trying!


Raw Sugar Lemon Sugar Body Wash – 2 oz Value $.56

This is one of my favorite discoveries in the box! I’ve sampled their body wash once before thanks to the February Target Beauty Box, but this lemon sugar scent is new to me. And it is amazing! I highly recommend trying this if you love fresh, citrusy scents!


SheaMoisture Kukui Nut Facial Cream Cleanser – 5 ml Value $.42

SheaMoisture Kukui Nut Face & Neck Cream – 5 ml Value $1.25


I’ve mostly sampled haircare products from SheaMoisture, so this is a nice change of pace! The cleanser is creamy and non-foaming. It was gentle and didn’t dry out my skin. The face and neck cream was great to use post-cleanser. It’s a rich cream, so it took a bit of time to fully absorb, but it made my skin feel soft and hydrated.

Verdict: This box has a value of about $13.35. That’s on the low end for Target Beauty Box values, but I think that’s a good value for a $7 box that features all natural beauty items. (I would have loved to see one full-size item in this box, though.)

I love all the brands in this box, so I’m happy with the value, and the $3 coupon always adds to the overall value of the box.

What do you think of the April 2017 Naturals Target Beauty Box?

If you want to make sure you don’t miss out on the next Target Beauty Box, make sure to sign up for the My Subscription Addiction daily newsletter! (And check out our reviews of all Cheap Subscription Boxes for more boxes in the Target Beauty Box price range!)

The target beauty box is a one-time purchase that is released about every season. Make sure to sign up for the My Subscription Addiction newsletter if you want to be notified the next time it goes on sale!
Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.



The 1.2 oz shampoo and conditioner weighed less than .60 oz.
They weren’t even half full.

Everything else is awesome, My husband loves anything citrus, so the body scrub is a big hit.
I have already gone online and bought the face scrub, most face washes and scrubs leave some sort of film on my face, and this one washed clean away. loved it!


My shampoo and conditioner were more empty than full. But everything else is awesome, and so we’re the shampoo and conditioner, just that I expected more in the tubes, and I am not a fan of xylitol in toothpaste but it’s still a great product.

I love, love, love the naturals box. I will use or have already used everything in iT. Hope they offer more naturals boxes!



Received my first Target (Natural) Beauty Box! Cost: $6.93 (thank you REDcard, lol). Like everyone else, I received:

✅ SheaMoisture Kukui Nut Facial Cream Cleanser + Face & Neck Cream
✅ Juice Organics Volumizing Shampoo & Conditioner
✅ Burt’s Bees White Tea Extract Facial Cleansing Towelettes
✅ Hello Extra Whitening Pure Mint Flouride Toothpaste
✅ Yes To Tomatoes Detoxifying Charcoal Mud Mask
✅ ACURE Pore Clarifying Red Clay Scrub
✅ Raw Sugar Lemon Sugar Body Wash

So far I’ve tried the Raw Sugar Lemon Sugar Body Wash. It’s ehhh.. other than a very, very potent citrusy scent, it’s no different than other body washes I’ve used. I was naive enough to think it’d be similar in texture to a salt scrub (which I love), but nope. And the fragrance does not last after you dry off. I also tried the facial scrub & toothpaste. I didn’t so much mind the lack of foaming, but the toothpaste had a unique taste that will take some getting used to. Nonetheless, my teeth felt clean. The facial scrub was also ehh (like the body wash).. funky smell. I’ll stick with my St. Ives oatmeal scrub.

I am excited to try the face & neck cream & to have those cleansing towelettes to take to Jamaica in 12 days! I appreciate the affordable price, but not sure if I’d buy one of these boxes again.

Photo of my box on IG:


I’m beginning to worry mine was lost! Tracking hasn’t updated since Saturday morning and it says it had departed shipping partner facility, USPS awaiting item.

It’s NEVER taken this long for me to get a Target Box. They usually arrive really quickly.

I tried to email them and the form won’t load, for me to submit my question.


I have the exact same problem. I chatted with them earlier today and they said there are none available to send me another one and issued me a refund. I am sad because I really wanted this one, it was the best Target box in a while for me. I also ordered the other box and it arrived on the 8th.


This happened to me once last year. Then about six weeks later, it showed up in my mailbox.


If anyone is wondering, the Acure scrub in this box is MUCH gentler than the Acure brightening scrub. I actually prefer the latter, but if you want a gentle acrub, this one is really gentle.

I absolutely loved the Shea Moisture products, though!


I love the Acure line and th brightening scrub is one I use daily and even got my husband to use. He is indifferent to my attempts to get him to use skin care, but when the tube we had ran out, he actually went looking in my stash drawer for the one – a huge deal. I do like this scrub/mask too but it did take me a few times of using into when I got my first sample of it a year ago to like it. The clay and the exfoliator in it just felt odd. Now I use it a few times a month.




Lol, knew what you meant, I too love that Acure scrub!


For those wondering how this box could possibly be priced at $25. I was in CVS the other day and saw Juice Organics Shampoo & conditioner in their travel section. Sams size as the ones that came in this box- Except the product was full : p lol…. the price was $6.00 per bottle. So I’m pretty sure Target decided to count the value of what the travel size sells for even though neither product is completely full.

I picked up both boxes and will use everything!


Even considering shipping , it’s a good deal!


Just ordered another one!


I stopped ordering the beauty boxes but when I saw the natural version I was in. The box came quickly and love it. My biggest reason for stopping the box was the coupon. It does expire the same month and usually the boxcar at the end of the second week. I have a hard time buying items that “qualify” for the coupon. I sadly frustrated more cashiers at Target when the coupon was not deducted, always sent to customer service and they did not have consistent feed back. Then, I tried to use it online and same thing, coupon did not qualify. WHY???


I use the coupon to stock up on the few items that sub boxes don’t provide – foundation, concealer, toner. Sometimes they go through at the register, other times they need to be over written.


Mine never scan correctly in-store, but the cashiers are always able to run them thru manually.


When I started buying these boxes in September of 2015 or so, the coupons were for health and beauty, which I really liked because they covered all toiletries plus vitamins and OTC medicine. Then they changed it to beauty only, which limited it quite a bit, at least to me, but at least I could possibly use one on the next month’s box. Then they started changing the expiration dates to before the next box was released. Oh, well. Sometimes I use them, and sometimes I don’t. I just don’t consider them part of the value anymore.


I’m so disappointed that two items were missing from my box: the Shea Moisture products, and the mud mask. The box value was already low, and the two missing items made it even more so. Does anyone know if Target will send replacement products?


I was missing an item from a box before and since the box was still in stock at the time I contacted customer service, they sent me a whole new box for free. It was totally worth the 20 minute call to customer service because it ended up being one of my favorite Target boxes and the item I was missing also ended up being a favorite when I finally got to try it!


If they have it available still then maybe


Probably not, but they’ll likely refund you a portion of the cost of the box, if not the whole amount. Sorry to hear it ☹️

Amy S

Everyone’s talking about sulfates in shampoo, but for me it’s an issue in TOOTHPASTE and the Hello toothpaste has SLS (sodium lauryl sulfate). Almost all toothpastes have it. It is purely a sudsing agent, NOT a cleanser, does nothing for your teeth, just as its only role in shampoo is to create suds that make you feel like it’s cleaning, even though they have no role in cleaning whatsoever. People are used to the idea that cleaning products have to foam up to work, so companies continue to add them.

SLS is harsh. In toothpaste it gives me canker sores; if I avoid it I don’t get them. Unfortunately the only Hello toothpaste that is SLS free is also fluoride free. Sigh.

By the way you do NOT have to use more product with an SLS-free shampoo (or toothpaste). It still won’t suds up, and it doesn’t have to. Your usual amount will get your hair and scalp, or teeth, perfectly clean without suds. The suds, I repeat, are cosmetic. You will get used to their absence! … and the sudsing agent is harsh.


Fluoride us a neurotoxin. It is not good either.

Amy S

Correction: Hello does make several SLS-free toothpastes, though this isn’t one of them.

Amy S

I wish I could edit the above because I was wrong – I am happy to say that Hello DOES make several SLS-free toothpastes, not just the fluoride-free one. (this one, the Pure Mint Extra Whitening, does contain sulfates, however)


I was at a high end salon getting a facial and we were talking about facial towelettes and that I like to use them when I am tired, so I at least try to get the makeup off before bed. She was recommending Burt’s Bees or the Yes To towelettes because of the ingredients. I like to save these smaller packs for when I travel. I ordered two boxes because it had good stuff for some upcoming trips.


I use Acure or Yes To Cucumbers facial wipes (I’m lazy like you before bed). I am happy to have these Burt’s Bees ones for my vacation next month!


I love the Yes to Blueberries ones, and I’m excited to try these!

Debbie B

I was really impressed with the fact that both boxes came on Thursday after just ordering them on Monday morning. Both boxes were a big hit for my granddaughter at college since she texted she wanted most of my products because she loved everything in hers! Lol. Most months she is like “they are OK” so had to laugh at her eagerness. Price value was fine for me especially when I know items will get used. Good month for Target for us. Just have to remember to put coupons in purse so when stocking her up on the next visit to her I use them.


I ordered mine Monday morning as well and received it Friday. Missouri here!


Wow that’s fast. I ordered both boxes on the 3rd. About 20 minutes after they were released for sale and I still don’t have them. They are supposed to be delivered between the 13th and 16th of month per tracking. I am in California.

Debbie B.

ILLINOIS here on the Mississippi River. I did notice they came from Indiana warehouse. Hopenly yours come soon.


I like the new MSA rating, btw, but what is up with less than 5 stars for ease of cancellation for Target boxes? You either buy it or you don’t. There is no cancelling. Weird.


Lol. Some people just leave negative ratings for everything? But yeah, it’s not a sub, so it’s not really applicable in the same way. I guess it could apply to cancelling your order… stores don’t tend to be too bad about that, though.


I’m excited to try the Acure. I love their facial care products. Their hair care isn’t all that great, IMHO, but I use their facial care almost exclusively.

I intend to try the Shea Moisture today (I love their hair care products), but “aging skin” makes me feel so old! I use anti-aging products, but please don’t remind me.

The Target boxes have probably had the biggest impact on the products I now use. I never used Acure, Shea Moisture, Laneige, and Skinfix before, but I’m a convert! It helps to have those $3 coupons, too.

Liz Cadman

Shea Moisture, Laneige, and Skinfix = some of my favorite Target brands, too! 🙂


Mine as well! Unfortunately, Target stopped selling Laneige. I’m practically addicted to the toner. Even Amazon doesn’t sell it unless you get it from a third party seller. (Too risky due to counterfeit products)


I love this box! I tried out the mask last night and let it dry fully before washing it off- about 20 minutes. My skin felt so clean and soft afterwards. I had no burning sensation that some other commenters had mentioned about the product.

My shampoo and conditioner have barely any product, as well. Sometimes I think companies have manufacturing issues and offer up their mistakes for these boxes. Oh, well.

I even did my nails with the base/top coat from the other box. Great boxes!


I couldn’t help but think of MSA, as I stood in the shower at the gym trying to open the Juice Organics shampoo…”good to know before getting all wet in the shower – these have a foil seal”!!!

My shampoo was basically equivalent to a foil package. Why all the waste? Especially if this is the naturals box? I loved the body wash also! Not the best Target box ever, but I did find at least one new product that I will buy in the future.

Beth L

Omg you so funny… I just laughed all by my lonesome…. Perfect. 😊

Liz Cadman

Haha! Discovering a product has a foil seal mid-shower is the worst! 🙂


I love the Acure products I’ve gotten in my Target boxes. So far they’ve been great for my sensitive skin. I think I’ve used most of my coupons buying the full size whenever they run a sale on them.


Did you all notice the coupon is now set to expire end of April, thus cannot be used on May’s box?


This is the third month for that.


It started awhile ago…maybe even with late 2016 – they expire at the end of the feature box month. I’ve never been able to use my coupons because I never love anything enough to buy the full size, so I actually stopped buying these a couple months ago.


Same, loved the box, will most likely buy the body wash based on smell 😍, will have to use t tomorrow to make sure its not irritating or too drying. And also, shampoo was feeling a little empty. But thats ok, it will be enough to try, and i already have a favorite. Since im not too fussy with that its unlikely to be a new fav discovery anyway. Although, my currwnt favorite actually DID come from a sample box🤓 ha, these sample boxes do work 🤔


They totally do, as does this review site! Lol. More than once I bought a product based on these trial sizes, and remember an inexpensive brand of mascara I nearly gave to my teenage niece when it came in the beauty box…..when I saw a review here and decided to try it, and it became a new favorite! Lol


I used the coupon to buy two full sized bottles of the Lemon Raw Sugar body wash… it smells so heavenly and lathers up great!!


this may be a lower value box for target but definitely one of my favorites i bought one and made my hubby get me one too…. i will excitedly use almost every product. I can never have enough wipes nor toothpaste. very excited for the lemon wash and the acure. and also for the mask. won’t use the shea or juice organics but thats what swap is for… definitely (for me ) the best box in a while xo


My box came today and overall I love it. I also noticed how empty the shampoo samples seemed. They’re nice little tubes–too bad they didn’t fill them up. I LOVE the scent of the lemon sugar body wash too. I might buy the full size.


I wonder where they get the values they post with the box info- they’re always so high. I think this one said it was $24 or $25 on the item page- that’s a big difference and I’m sure your calculations are correct.


I think MSA calcuates on price/volume off the full size product. I think its fair for target to estimate slightly higher values as travel size products are usually more expensive than buying in bulk. In order to get the estimated $13 box value, you would have to spend over $50 buying every item…and chances are you dont want every item




I like that these are cruelty-free products. I get my box tomorrow and I’m looking forward to trying the products. The problem I have found with most sulfate-free shampoos is that they are low to no sudsing. It makes me feel as though I need to use more. The shampoo sample should last through several shampoos for me, but when they are sulfate-free it takes so much more. There isn’t anything wrong with sulfates. If you are buying a quality product and it has a sulfate in it it’s not going to be bad for your hair. And when I was using sulfate-free shampoo my hair got greasy fast. I mean overnight greasy. There was no second hair day and I don’t have oily hair. People have just jumped on the sulfate and paraben bandwagon and there just isn’t anything wrong with them but manufacturers are happy to oblige. It’s cheap and easy for them to do so. And, without the parabens so many things go bad super fast. I had one scrub that didn’t even last a month after I opened it. I’ve done a lot of research on parabens and sulfates. They aren’t the ingredients one needs to worry about when looking at products to buy.


You’re so on the money here. While there are some folks with certain hair types with legitimate reasons to avoid sulfates (as the posters above have cogently argued), I think that a large part of the “sulfate-free” and “paraben-free” trend boils down to chemophobia, which is fostered by a science-illiterate culture. I realize I’m painting with a broad brush here, but many people avoid a certain ingredient without knowing WHAT that ingredient even is. Just recently I was looking at bottle of body lotion I have, and the label prominently boasted it was free of pthlates, parabens, and sulfates. Why on earth would sulfates, a surfactant, be in a body lotion in the first place?! It wouldn’t, but they’re taking advantage of consumers’ lack of scientific understanding for marketing purposes. They know people fear “chemicals,” so they’ll exploit that. I realize I’ve gotten off topic here. I wrote my doctoral dissertation on pseudoscience in the beauty industry, and could speak at great length about the insulting assumptions marketers make about consumers’ intelligence.


One of the first things I look for is whether a product is cruelty-free. Because of the Target boxes I have found a number of easily available and affordable cruelty-free products. I love this box in particular. I will try the Acure shampoo since it’s cruelty-free and y’all are saying is lathers well even though it’s sulfate-free. The two cruelty-free shampoos I have right now are also sulfate-free but do not lather or clean well. But, again for me it’s not about sulfates or parabens.


Agreed! People like to jump on bandwagons, without looking up an iota of science, and sometimes just to make themselves feel special. It’s a shame.


I think they originate in Illinois. I live in SC and got my boxes on Saturday. I ordered around 6AM ET on the day they were released. They shipped later that same day. Honestly it felt like shipping was faster this time.


As for the sulfate free shampoos, you just need to find the right one! I hated acure since it didn’t lather enough for me either. Hair food is sulfate free and lathers lovely. It’s available at target and I always have second day hair. I use the voluminzing one. My hair has been much healthier since I made the switch (sulfate is drying on my hair) and I no longer get frequent headaches like I used to. Couldn’t stand the overpowering fragrances in most of the commercial brands. Sulfate is actually cheap for companies to use as well so I’m sure they’d prefer if the market wanted sulfate in their products! They’d be able to make more money.

The issue with parabens is there is some causality to cancer – the issue is later down the road and multi-factorial, which is why some people have a hard time seeing the issue, but when you work with cancer patients everyday like I do, you start to want to avoid anything you possibly can. It’s not a pretty disease and I lost my aunts, mother and grandfather to cancer and genetics are only about 10% of the factor. Environmental factors are the rest.


Acure shampoo has lots of lather for me. It’s my new favorite.


I really have to disagree. Obviously everyone’s hair is different, and I’m glad yours responds well to sulfates. Personally, my curly hair is very prone to dryness, and SLS and SLES do not work for me at all. My hair dries out like crazy. It’s not ideal for some people I know with dandruff, either. I don’t think it’s dangerous for you, and it’s certainly effective at cleaning, but it’s really not ideal for everyone. From what I’ve read, parabens don’t really cause problems though. People just freak out about “chemicals” (as if natural things aren’t also chemical)…


Yes! Literally everything is chemical. At least, everything cooler than plasma.


Actually sulfates are ingredients to avoid for people with curly/dry/frizzy hair. I am one of those people and sulfates make my hair too clean. I already don’t produce enough oil for my hair, and sulfates just remove it all. They ruffle the cuticle in each hair strand and cause frizz, and remove all oils, which cause dryness if you have non greasy hair. Sulfates work great to get hair clean. They just work too great for those of us lacking oils. I don’t avoid sulfates because they are “bad”. They just aren’t good for my hair because the result is the opposite of what I want. There are legit reasons to avoid sulfates.

You Might Also Like

BoxyCharm BoxyLuxe September 2021 Box – Full Spoilers
BoxyCharm BoxyLuxe September 2021 Box – Full Spoilers
September 6, 2021
Allure Beauty Box September 2021 Review + Coupon
Allure Beauty Box September 2021 Review + Coupon
September 8, 2021
BoxyCharm October 2021 – Choice and Add-Ons Open NOW!
BoxyCharm October 2021 – Choice and Add-Ons Open NOW!
September 13, 2021
Dolly Parton 2021 Advent Calendar: Now Available
Dolly Parton 2021 Advent Calendar: Now Available
September 16, 2021
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.