Posted by on in Beauty Subscription Boxes, Subscription Boxes for Women, What is Next (W.I.N.) Beauty Kit Reviews | Tags: | 14 comments

What Is Next (W.I.N) Beauty Kit Review – February 2017

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W.I.N (What Is Next) is a monthly subscription kit featuring innovative, premium quality Asian beauty and skincare products. Each month, new or popular products are carefully selected from countries such as Korea, Japan, and Taiwan to be featured in the kits. Each kit contains a selection of deluxe samples with at least one full sized item.

This subscription is currently in Waitlist mode.

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)


The Subscription Box: W.I.N Beauty Kit

The Cost: $14 a month + free shipping

The Products: 5-6 samples with at least 1 full-sized item, plus a collectible bag

Ships to: U.S. only

Check out all of our W.I.N Beauty Kit reviews and the Beauty Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


Each month’s kit comes with an info card.



I love the bag for this month! It’s different from previous months in terms of material and size. It has a faux leather exterior and soft fleece-like interior. There is one roomy compartment. The outside is likely water resistant but the inside is not. The bag can stand upright, which I really like. It also comes with a handy detachable strap so that I can use it as a clutch.


Welcos Aloe Vera Moisture Real Soothing Gel Mist 98% 4.2 oz – Value $1.51 USD

This is a soothing facial mist that contains 98% aloe vera leaf water. Aloe vera is great for soothing irritated skin. I’m in desperate need for soothing skincare right now because my skin has been cultivating angry red bumps for a couple weeks. This mist has a light aloe vera fragrance. The spray nozzle isn’t the best– rather than a consistent coverage of fine mist, I get an uneven coverage of little droplets. After fully absorbing into the skin, the mist feels slightly sticky to the touch. It also makes my face feel uncomfortably sticky and heavy sprayed over makeup. There is no soothing effect at all. Overall, the facial mist is lightly hydrating but that’s about it.



Secret Key Coconut Oil Lip Balm Never Dry 0.35 oz – Value $3.71

This lip balm contains coconut oil, cacao seed butter, and macadamia seed oil to keep lips healthy and moisturized. I’m of the opinion that one can never have enough lip balms. This one is perfect for intensive hydration and nourishment. It has a coconut candy fragrance. The consistency is like solid coconut oil. Due to the surprisingly thick formula, it’s a bit hard to squeeze out of the tube. The effort is worth it, though. The balm melts upon contact with my lips, and it’s not sticky at all. Overall, it performs very well and I’ll gladly use it up.


La’dor Perfect Fill Up Hair Ampoule 0.44 oz – Value $1.00

This is an intensive hair treatment ampoule that aims to repair and moisturize damaged hair. It contains keratin to strengthen, silk to moisturize, and collagen to soften the hair. The ampoule needs to be mixed with water in a 1-to-1 ratio. When mixed, the liquid ampoule transforms into a thick, creamy, conditioner-like paste. I apply it to clean, damp hair as an alternative to conditioner and leave it on for 20 minutes. The thick, sweet fragrance is almost too much for my senses. However, I’m able to overlook that because most of the fragrance disappears after washing off the ampoule. After blow drying my hair, the strands are soft, clean, hydrated, and glossy! The treatment doesn’t weigh my hair down at all. In fact, I notice more bounce to it than usual. That said, I have generally strong, healthy hair, so any damage-repairing effects are likely lost on me.


Too Cool For School Pumpkin Sleeping Pack samples – Value $0.50?

I’ve heard lots of good things about this sleeping pack, so imagine my excitement when I saw these packets in the box! The sleeping pack contains pumpkin extract and bromelain to exfoliate skin, licorice root oil to soothe inflammation, and hyaluronic acid to moisturize and protect the skin. Each sample packet contains enough for multiple uses. My ideal formula is one that’s lightweight and watery but still packs a moisturizing punch. The Pumpkin Sleeping Pack does just that. It has a lightweight, gel-cream consistency that melts like water into the skin without being greasy. It has a light, pleasant fragrance as well. In the morning, my face feels super soft and hydrated. This is one of the best sleeping packs I’ve ever tried.


Goodal Water Full Sheet Mask in Firming – Value $2.36

Goodal is a great Korean skincare brand and I love their products. Their Water Full mask line has deep ocean water extracts for antioxidant and hydrating properties. This cotton sheet mask has a sharp floral fragrance, great mask fit, and soothing watery essence. After masking, the essence absorbs quickly, leaving skin soft and fully hydrated. Best of all, there is no tacky residue! This is a solid performing mask– the only thing that might make it better is a softer fragrance.

Verdict: This W.I.N Beauty Kit is an improvement from last month’s curation! My favorite finds are the Too Cool For School sleeping mask and Secret Key lip balm. I really wanted to like the aloe vera mist but the sticky finish isn’t for me. The estimated value is $9.08, which is less than the cost of the subscription. I should note that the value for the aloe vera mist is from a Korean-based retailer and it includes international shipping costs. If it were sold in the U.S. the true “retail” value would inevitably be higher. Additionally, I don’t account for the monthly bag, but that also has value. Ultimately, though, I would like to see higher value items from this subscription.

What do you think of W.I.N Beauty Kit?

Written by Nancy Su

Nancy Su

Nancy used to be a Candy Crush addict but then she became addicted to subscription boxes instead. Now she has a particular interest in Korean/Asian beauty after seeing the wonders it has done to her skin. She’s constantly in search of new lippies, skincare, and tasty international snacks.

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.


  1. Now that 3b is on hiatus, I’m going to give this box a try. It seems to be the most similar to 3b and I hope I’m not let down! I was so sad when I got the news they were not going to be sending boxes for a while. So hopefully this will be comparable! Seems pretty good, plus the little bag each month is a bonus.

  2. You should put up the value on like ebay or amazon. Seems like a 4.2 oz toner would be a lot higher. I love that item and will be looking for it on swaps..

    • I agree, are they valued at the wholesale price?

    • eBay and Amazon third party sellers are not always on the up-and-up. No guarantee of expiration date, authenticity, etc.

      • They are saying the price on Amazon is higher though. So it actually makes the box look higher value I agree. The wholesale price makes it seen so cheap but it actually a better deal

  3. Just a fyi..I just subbed to this and there is no wait list! I’m excited to receive my first shipment which I believe will be march

  4. I want to subscribe to this box, but am wondering what the coupon is? This reviews says +coupon… but I can’t find the coupon. Is their a coupon? Also.. is this sub easy to cancel if/when needed? Thank you!

    • There isn’t a coupon for this box, that was a mistake in the title. It’s been updated now, so sorry for the confusion!

      • Bummer… I still may order anyway, after I cancel Allure box, to try something different for a while. Thanks for letting me know Sarah!

  5. The bag is worth the difference, in my opinion.

  6. I am loving that bag! So cute!

    • Me too! I need that bag – it’s adorable! 🙂

  7. I have the same problem valuing items from K-beauty subscriptions. You can get a mask for like $0.36 cents from Korea but you have to meet a minimum order and pay shipping, and the only US sources (if there are any) are sketchy third party sellers from Amazon or eBay.

    I like that pumpkin sleeping pack, I’ve gotten it a time or two from TutiiBag and TutiiMask.

    • If I haven’t previously tried a product or heard of a brand in my bag, I add a finder’s fee to the item’s value! 🙂

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