“So Choix is a new way to try and buy makeup where we bring the makeup counter to you!” So Choix is a makeup sampling subscription service that sends you hand-made samples of brand name, beauty counter products. Each month, subscribers have the options to choose all or a few of their beauty samples or to be totally surprised. FYI - Choix now offers a “No Subscription”/a la carte option for those that want to try a few things without the commitment.
All the samples they send are hand-made from authentic full-size products and brand new sample containers. They use high hygiene standards and never even touch the product itself. This is a process which allows them to send completely uncontaminated products to you, which I really appreciate considering that the lipsticks and products sitting on some stores’ shelves have been touched and poked by hundreds of other people.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: So Choix
The Cost: $15 a month + free shipping, with discounts available for longer-length prepaid subscription commitments. You also get 250 points ($5 Choix store credit) each month (click here to read more about their points system)
The Products: 5 luxury beauty samples of your choice from the Choix store. I chose all of my own samples this month.
Ships to: U.S. only
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
Each box has a sticker on the inside listing the details of each of your samples. They also always send you fresh disposable application tools to use with your samples!
GlamGlow Glowstarter Mega Illuminating Moisturizer – Full-size Value $49 for 1.7 oz
This is a new moisturizer from GlamGlow, and it has a dewy, shimmery finish! This stuff smells amazing and is made to add a universal nude glow to your skin. All of GlamGlow’s products have a TEAOXI/infusion of a specific ingredient, and this one has Golden Root in it, plus botanicals and vitamins to hydrate, brighten, and clarify. GlamGlow says this “blurs, reflects, and enhances your complexion.”
I love this moisturizer! I have dry skin so I love the extra glow and dew I can get from makeup and skincare, and this one does a great job.
Here’s a look at the moisturizer swatched, unblended. It really blends out to be just a nice glowy touch – perfect for under foundation and concealer.
Chanel Double Intense Ultra Wear Lip Color, Ever Red – Full-size Value $37
I love long-wear liquid lipsticks. This one is really nice! The formula is light and goes on smoothly without drying lips. But this lip color also comes with a clear gloss to wear over it once it dries. It works great! It lasted literally all day on New Years and I didn’t even need to touch up after eating. I’m thinking I’ll try this in a more everyday shade.
Clinique “Cheek Pop” Blush, Ginger Pop – Full-size Value $23
This is a gorgeous blush! It’s a very natural-looking color on, with a good amount of color payoff. It’s not very powdery so it doesn’t cake or look dry on my skin. I’ve wanted to try Clinique’s “pop” blushes since they came out and I’m happy that I like this so much.
Marc Jacobs Beauty Glow Stick Glistening Illuminator – Full-size Value $42
This is another product I’ve been curious about since its release: it’s a stick-form illuminator from Marc Jacobs. The cream stick formula is interesting to me because it’s less messy than liquid highlighters but more dewy/luminescent than powder ones. I love this! It’s convenient, very pretty, gives a gorgeous, dewy highlight without being sparkly, and a little goes a long way… it’s pricey, but so, so tempting to buy full-size.
Also, it didn’t come to me with gouges in it… That happened from my nails when I tried to open it. Fail.
Cle de Peau Beaute Concealer, Ivory – Full-size Value $70
This concealer is a lot darker than it looks online, even though it’s the lightest shade they had. It’s a shame because the formula is creamy and hydrating and has some good coverage. It’s just not one I can use.
Here are swatches of the highlighter, blush, concealer, and liquid lipstick. I’m really happy with everything except the color of the concealer.
Sorry for the car selfie, but I realized I forgot to snap a picture before going to my New Year’s Eve party. I’m wearing everything here! I really love this blush shade and the lipstick stayed on all day and felt great. I know it might look a little uneven in this photo, but in person, it was really even and looked great. I can’t wait to try it in an everyday shade and never need to reapply!
Verdict: This month of So Choix let me try some products I’ve been wanting to check out for a long time, and find some new favorite products. I am seriously having so much fun with my So Choix subscription! I’ve been able to try so many brands that are new to me and/or aren’t sold anywhere convenient near me. I love that they have new releases, too. It’s hard to do an exact cost-breakdown for this box because of the hand-made samples, but being able to try so many different brand name cosmetics and skincare products plus getting 250 points ($5 store credit) every month feels fun and worth it to me, especially considering my own lifestyle (toddler mom, living far from any kind of access to any of these).
What do you think about So Choix? Have you tried their service before?