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Bulu Box Subscription Review + Coupon – January 2017

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Bulu Box is a monthly fitness and weight loss subscription. The original Bulu Box is focused more on fitness and general health supplements, and they also offer a Weight Loss box that focuses more on diet products.


My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes.)

This review is of the Original Bulu, $10 a month, box.


The Subscription Box: Bulu Box

The Cost: $10 on a month-to-month plan; save with longer subscriptions

LIMITED TIME DEAL: Now through 1/28, use this link and coupon code MYSUB16 to get a 3 Month subscription for $16 (just $5.33/month!)

COUPON: Use our coupon code MYSUB599 to get your subscription at $5.99 per month, for the lifetime of the subscription!

The Products: 4-6 health and fitness items such as vitamin samples, fitness gear, and healthy snacks.

Ships to: U.S. (free)

Check out all of our Bulu Box reviews and the Fitness Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!




Bulu Box seems to have stopped providing information cards listing the items in the box. Instead, you get a generic card. Also, there were coupons/product literature. And, for some reason, a coloring postcard.


Cal-EZ (1 serving) – Value $0.43

If you have to take calcium and vitamin D, you know those pills can be bulky. This is an alternative; it dissolves in food and beverages and is flavorless. (I couldn’t detect it in my smoothie this morning.) I am personally a fan of the caramel-flavored calcium chews, but this is another alternative if you don’t want to swallow big pills. (Also, this is free of binders, gluten, soy, and animal products, so it should work for vegans.)

Gloves in a Bottle (5 mL) – Value $0.37

This product is supposed to help keep your hands moisturized if you wash them frequently by bonding to dead skin cells on the outer layer of your hands and keeping the moisture in. I do wash my hands frequently because I have pets, but I also have some cat scratches on my hands right now (I got a new kitty! He made a valiant escape attempt from his quarantine room and wasn’t very happy with me when I recaptured him!) so I am waiting to try this until those are healed.


Wise Cinnabon Popcorn (0.5 oz) – Value $0.32

Wise Air Popped Popcorn in Sea Salt (0.5 oz) – Value $0.32

I’ve definitely received the Cinnabon popcorn from Bulu Box before. It is OK but nothing earth-shattering. Same with the regular popcorn. I will say, popcorn is a filling snack if you are counting calories, so it has that going for it.


Quest Beyond Cereal Protein Bar in Cinnamon Roll (1.34 oz) – Value $1.80

I am a fan of the regular Quest protein bars. This is a new product from Quest. It tastes exactly the same as the “cinnamon roll” flavored protein bar, it just has a different texture, fewer calories, and more sugar (they do a “net carbs” calculation on the package if that is of interest to you). I am interested in receiving other flavors of this in the future, though I will probably stick to the regular Quest protein bars for the most part.

Lavle Belgian Dark Chocolate (0.35 oz x 2) – Total Value $1.25

This has extra cocoa flavanols (antioxidants that are also good for cardiovascular health). Although it is not obvious from the packaging, this does contain milk fat so it is not vegan. I thought these were pretty average-tasting as dark chocolate goes.


Frownies Immune Shield Antioxidant Vitamin E Oil (8 mL) – Value $7.50

Bulu Box has really been hitting the Frownies products hard lately. This is marketed as an after-sun product which makes sense since vitamin E (one of the main ingredients) is an antioxidant that should help fight free radical damage. (Hard to assess after one use, especially when I did not go out in the sun.) Of course, you should also use a good sunscreen for maximum protection. There is a TON of technical information on the ingredients if you click the product name to go to the Frownies website.

Hemaway Fast Hemorrhoid Relief Cream (1 oz) – Value $26.99

First off, I want to make it clear that I am not mocking anyone who has hemorrhoids. I know people who have had them and have heard some stuff about the medical procedures and treatments they’ve had to go through and I wouldn’t wish the condition on anyone.

That being said, I am not so excited to get this as the high-value item in this box. It is not a product I need, and I suspect that is true for many other subscribers, as well. And the website (linked to in the product name) really looks a lot like something associated with an infomercial product.

Plus, as you can see, the label doesn’t look original. So, I peeled it back…


And couldn’t contain my giggles. They slapped a different label on a tube of CVS ointment! I am not sure which exact product this is because I couldn’t get the label all the way off, but it is sold for under $7 an ounce based on this page from the CVS site.

This is the single weirdest item I’ve ever received in a subscription box, hands down.

Verdict: I calculated a value of about $38.98 for the January Bulu Box. (Or $18.48 if you decide to go with the CVS price for the cream…) This is actually a good value for a Bulu Box and exceeds the cost of the subscription even if you are paying full price. (I strongly suggest using our limited time MYSUB16 coupon or our MYSUB599, though.)

Re-labeled ointment aside, the rest of the items were actually good inclusions for this box. I am always happy to find out about new products from Quest, the chocolate and calcium were appreciated, the popcorn was sensible from a calorie-counting standpoint, and this is one of the more useful Frownies products, from my perspective.

What did you think of the January Bulu Box?

Written by Ragan Buckley

Ragan Buckley

Ragan stumbled across My Subscription Addiction in late 2013 and immediately subscribed to way too many beauty boxes. She’s now focused on boxes for her cats and dog, vegan/vegetarian food boxes, and craft subscriptions (and she didn’t give up beauty boxes entirely).

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.


  1. I got everything listed, plus a bottle of Probiotic capsules. As a nurse I am a little upset about a relabeled product. My cousin swears by it to decrease swelling and lines around eyes, probably due to the Lidocaine and Phenylephrine. It is meant to reduce swelling, pain and itching so it should be useful for bites or skin irritations; one of my co-workers who back packs has a little tube in her pack as an All-In-One treatment when she gets stung or rash skin while on the trail. I did send a note to Bulu about the label switch but for five bucks monthly I consider this subscription more of a sampler to try new products more than a WOW filled box of delights!

  2. Hemorrhoid cream does work for puffy eyes. Just Do Not get it in the eyes.

  3. Here are a few speculations: The makers of hemaway probably do make the generic cream for CVS (and probably other drugstores too) – that’s pretty common. It looks like the HemAway site might be new – no posts prior to December 2016. Fact: CVS recently (within the last 2 years) changed the packaging of their store generic products. Back to speculation: this company probably had a back stock of hemorrhoid creams it made for CVS in the old packaging, and thought “eff it, we might as well sell this ourselves” and so went with literally the first name someone thought up (“HemAway….it sounds kinda like Hemingway, and ya know, sorta classes the whole thing up. Perfect!!”), printed some labels, and slapped ’em on the tubes. Looking at the website, even the boxes of product pictured there look like old CVS product (the capitalized, slanted font) with the HemAway label photoshopped in. As the expiration came closer, they dumped ’em on Bulu box.

    This is speculation, but if correct, I don’t think it’s illegal, especially if the manufacturing company owns the rights to the formula. Shady, yes, but not illegal.

    • This is the most reasonable explanation I’ve seen.

  4. Received the same re-labeled cream this is totally unacceptable. I gave my husband a 3 month subscription for Christmas. Have to say I have not been impressed. Wise popcorn – not what I consider a ‘healthy’ snack. I was thinking I would be getting more protein bars, running goo, etc. What is pictured on the website is totally misleading in terms of what we have gotten. Demanding my money back.

  5. This month was the first month I’ve received Hulu box where I actually found the items to be useful. My contents were slightly different and did not include the relabeled cream (which is ridiculous that they used that at all).

  6. Okay… the cream thing is weird.

    But what I really came to comment about is *a new kitty*!!!!
    Yay! Congrats on reaching your goal and getting him. He is a very lucky little kitty! 😻

    • You will see him in a week or two. He doesn’t quite understand treats or toys (probably he is still nervous about the new environment) but I will at least put a picture in my next cat-related subscription review. (He doesn’t have a name yet.)

  7. They could have at least included some hot sauce so the next day subscribers could see if the ointment works 😉

    • Your comment made me laugh so much.

  8. That label switch was completely unacceptable. Not that I really have any use for the hemorrhoid cream, but still… That’s incredibly unethical.

    On another note, I’d gotten the calcium supplement in another box. This box contained a full size bottle of probiotics– which is something I actually WILL use. No shady label-switching on that one.

    • Just a note that this is a very common practice. My sister in law works for a sunglass distributor and they literally take a box of identical sunglasses from china and put Walmart labels on them for $7.97 and then put another label on them and they go to a surf shop for $29.99 crazy, crappy but true

  9. I posted a picture of the relabled cream on twitter…and Bulu box responded stating that hemaway makes their product for CVS so it was “the same” true or not it just looked unprofessional. I did look up the relabled product on CVS website “maximum stregnth hemhroidal relief” and it was $22 so do similar value, just bad marketing.

  10. Wow isnt using a fake label illegal? I just cannot get over it

  11. My husband would have loved to have received the hemorrhoid cream! But that label switch is unacceptable. Someone should contact Bulu Box about this.

    • I agree! I actually contacted them…my friend and I both received same thing and I think its bad news…

  12. I found the hemorrhoid cream label switch very offensive, and I threw it away. But other than that, I was ok with this box. Honestly, I only stay subscribed for the shop points anyway. The frownies vitamin E roller worked well as an overnight lip balm to keep my lips from chapping.

  13. Got pretty much the same box and I was happy with it lol. I told my mom she can have the hemroid cream or we can donate it and without it the value is still there! I subscribed during the $5 for life deal so reviewing this box gets me at least $8 back in the shop and I only spent five! That’s a win for me. Sketchy ointment aside lol. I DID hear it’s good for under eye bags and dark circles though!

  14. I was subbed to this box for a very short time (about 3 months) about a year ago.

    When I first saw all the items laid out, I thought “Wow, maybe they upped their game!” and then came the ointment (so random, but I guess it good be useful to some – reminds me of the time they sent the handover remedy – did I mention that I don’t drink at all?) but that label! I mean, come on!

    I’m sorry, even if the product is made from the exact same ingredients in the exact same factory, it still seems HIGHLY QUESTIONABLE to replace the label like that. You can actually almost read the original packaging through the flimsy replacement label.

    I’m wondering how could Bulu Box not have known that they were sending out a product with a replaced label. If they did know, it also makes me wonder what other practices they find acceptable…

    • **but I guess it COULD be useful to some **

      **Hangover Remedy**

      – No excuse, just tired! 🙂

    • Somehow, I don’t think that label switch is legal. I see CVS getting very jumpy about liability issues. Can you check the crimp to see if the product is expired? That being said, the funniest beauty tip I’ve ever heard is that women who compete in beauty patents use hemorrhoid cream under their eyes to get rid of dark circles. No, I don’t know if it works…

      • LOL, I heard that too, but I haven’t gotten to the stage that I’m ready to try it … YET! 🙂

        I also wondered if the product was expired. Keep thinking about the Martha Stewart Vitamins they sent me that expired the month after I received them.

      • I don’t think it was for dark circles, but for the puffiness, but yes, I’ve heard of that “off label” use as well.

      • Not sure about the eyes, but Hemorrhoid cream does help when I break out in hives. It soothes the itch and reduces the redness. Got that tip from a nurse and it worked when I ran out of steroid cream on a trip. I am lucky to not need it in the other region.

        But the label… that is a major liability and I anticipate that Bulu Box as well as the company that put the sticker on will be hearing from CVS. Very shocking they did not peel one back themselves and see the fraud. I hope the product was donated to them and they did not pay an inflated price to try to give a bonus high value item to customers.

      • I received the same relabeled hemorrhoid cream in my box. Expiration is February 2017. I was able to remove the entire label. The relabel had the same wording (and even the same formatting) as the original…the only thing different was the brand’s name.

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