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My Subscription Addiction
My Subscription Addiction
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What Box Got You Hooked on Subscription Boxes?

Liz Cadman
ByLiz CadmanApr 6, 2016 | 166 comments

hooked

I'm so excited to hear your answers to this question: What box got you hooked on subscription boxes? 

For me, I first got addicted to subscription boxes with Birchbox is 2011. In one box I got a Laura Geller full sized blush as one of my samples and couldn't believe it! A $28 item as one of my 5 samples in a $10 box?! More of this, please!

After that box, I created a second Birchbox account so I could get two boxes each month. (Birchboxes have always varied in samples subscribers could receive, and I don't think I've ever gotten the exact same box in a month.)

And it was the amazingness of the September 2012 POPSUGAR Must Have Box that made me start telling all my friends and family that they needed to subscribe to boxes ASAP! (I'm sure me adding, "You know what, there's a perfect subscription box for you." in just about any conversation got a little annoying at times!)

What was the box that got you excited about subscription boxes?

Liz Cadman
Liz Cadman
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

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166 comments

Claudia

Nov 2014 Allure was my first. By my second month into Allure I ran out of patience and scoured the web for spoilers, found MSA and off to the races. My next purchase was the Holiday Edition of BirchBox 2014, and then PSMH, MizzFit (love, love, love), BeautyDna, and too many more. I also hold MSA responsible for my addiction to Rue La La. I had a larger disposable income until recently so I’ve cut way back. Now, I’m waiting for my monthlies you run out.
I want to thank liz Cadman and her team for the reviews as well as all of the readers. You guys have saved me from wasting money on subs as well!

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Deb Q

Ipsy….and phone case of the month. I got them for my 11 an 13 year olds. They were so excited. So I ordered Ibbeautiful and Kawaii Box. The Kawaii Box was going to take FOREVER to come (still isn’t here) so I just had to get something else to be fair. I ordered Boodle Box.
Then I snapped.
Kiwi Crate (both Doodle and Tinker) for them, now for me…
Glossybox, Scentbird, Ipsy, Beautycon
Then
Target for all three of us and Walmart for all three of us.
I have since cancelled Kawaii box. I just can’t stand the wait. They are too far away.

The girls will get to keep their inaugural subscription and then choose their next favorite. I will cancel the others for May. For me I think I will keep Ipsy and Beautycon…I really want to keep my Scentbird because I love the concept but I am still waiting for my March perfume.

One of my new favorite things though is just to scour the internet looking for the next greatest subscription.

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Megan

I kept seeing Ipsy ads and subbed for a month. However, I only buy beauty products not tested on animals. My impression based on their quiz was that you could choose the brands you’d receive. I cancelled once I got my first month and realized that was not the case. Then I found Petit Vour through Google searches and loved it! That was the box that got me hooked! In my opinion their customer service has gone downhill quite a bit since I initially subscribed and they do some sorta shady things…like first sending a bad smelling SW Basics cream in January’s box, and then taking down bad reviews of the product!? Their social media manager also seemed pretty condescending when I pointed out that a vegan restaurant they promoted in my area was dishonest and had some questionable business practices. However, I’ve had a lot of great finds from their boxes so I keep subbing (for now).

In searching for a Petit Vour replacement I’ve tried Vegan Cuts, which was ok but I found I just didn’t use a lot of their products. I recently did a 3-month sub to LaRitzy’s LaMini box and it’s really awesome! Probably going to sub to the bigger box when my 3 months are up.

And then I did GoldenTote for awhile. Again, I think this is one that used to be a bit better. I found Moxie (not featured on MSA but they’re similar to StitchFix, and also have a boutique/ Facebook sales) and have been pretty loyal ever since.

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Maria

Birchbox gives you the option for ingredient conscious products. I’ve been vegan for 20 years so cruelty free is important to me. E.l.f has sub box but I haven’t tried it yet. All their items, now including all their brushes are vegan.

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Megan Hilands

Ah good to know, thanks! When I first started doing subs I don’t think Birchbox had that option. There’s an ELF studio store near my work so I don’t think I’d get their box. Easier for me just to get their stuff in-store. 🙂

Brittany

Birchbox did it for me. I love getting mail anyways and that surprise box of goodies was so much fun! Next came Ipsy which led me to MSA for the spoilers… Ipsy didn’t stick for me, but MSA introduced me to Popsugar and a few others! Right now, I’m down to just Popsugar (but Birchbox will always have my heart) and I’m just started to explore StitchFix and Golden Tote.

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mimii

I first subscribed to Ipsy, and then I found this site. Didn’t take long before I subscribed to FabFitFun, the Walmart beauty box, and I watch diligently for the Target beauty box. I love the Target boxes so much that I have to set my alarm to wake up extra early in the mornings for a few days after you post that the next box is coming up. I check it every morning so I make sure I don’t miss it. Sub box nerd 🙂

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Amanda

Two years ago, I bought a magazine about money saving techniques and found an Ipsy ad in it. Then I started reading reviews about Ipsy and found out about Birchbox. Signed up for both the same month. I enjoy reading reviews on here about other boxes but have yet to sign up for any others. I already have samples all over the house from just my two subs.

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Charlene

DARN YOU, MSA! You got me again – I think I started just last year with Ipsy (I saw a post from a friend on Facebook) and while searching for more information, found this site. Before I knew it, I signed up for Birchbox, Target and Walmart pretty quickly. Then there was the Gilt City discount I couldn’t resist for Glossybox followed by Allure. I had LitCube for a while but let that one go as I have a 200+ book backlog sitting around my house. My hubby then got hooked on all the Nerd Block versions. And I just finished signing up for CatLadyBox! I just couldn’t resist that Mom’s Day blurb you just posted and am loving the earlier box reviews. Maybe I can get rid of several well loved cat toys that are cluttering up my house.

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Laurie

I’m pretty new to CatLadyBox, but so far I love it – great selection of items and great value. And the kittehs love their toys – the last box had a catnip worm in it that they’re dragging all over the house. 🙂

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SciFiChick

Ipsy, because of this site! But then, I discovered geeky boxes as well.. and I became a full-blown addict!

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AquarianFire

It’s all your fault Liz! LOL

I started with Birthbox way back in the day, which followed with Ipsy not too long after when they started up (it wasn’t Ipsy…but I can’t remember what their original name was to start with). One day, I stumbled across this blog and WHAM, I have WAY too many boxes I subscribe to now.

It’s totally addicting – makes me feel like a child at Christmas every time I get a box. And not that I get the CatLadyBox every month, my cats go crazy when boxes come in. My one cat Mia screams at me when I get home and there are boxes in my arms. She won’t stop bugging me until I sit on the floor and open them with her right there. Even if I tell her there is no cat stuff in theboxegs, she still wants me to show her everything I get. It’s too cute. 😀

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mimiretz

That’s adorable!

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Kaitlynn Marie

I got hooked with Ipsy. I started in November and I’ve been slowly adding new subscriptions. I need to stop though, I can’t afford to pay for too many lmao

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Tracey

Graze was my first one. Then I heard of Birchbox from my sister. Tried that, loved it, gifted it to a bunch of people, then found this site! That was the beginning of the end, LOL! I now subscribe to Birchbox, Ipsy, FabFitFun, Target, Walmart and Allure Beauty Box.
When my Ipsy subscription is up I will probably cancel it and try something else….. I’m also on the waitlist for Macy’s and Sephora’s boxes…

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LadyShay

IPSY was my first subscription because so many friends raved about it. I discovered MSA when searching for IPSY reviews…. And then the actual addiction began! I added like 20 more boxes by the next month haha… I discovered that I appreciate quality over quantity so have trimmed down to just the ones I absolutely love but still get quite a few!

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Nich

I got hooked when I received the August 2012 PopSugar Must Have Box, that started my obsession. I have subbed to Goodebox, Allure Beauty Box, and Glossybox. I got addicted to Bircbox and now have two accounts, I also receive Essence Beauty Box monthly, FabFitFun seasonally, the Target Beauty Box (thanks to Liz’s reminddr updayes) and the new PopSugar Must Have Mini as well as their regular Must Have Box. I love the variety of products and receiving new beauty items that I tried.

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Karisha

For me it was Essence Beauty Box. Sometimes it can be hard to find companies that cater to my hair and makeup needs. I subscribed to them and then Walmart box. I went looking for a sneak peek to see what was in the Essence Box, and I stumbled across this site. I actually got Target box September of last year, but I did not know it was a monthly subscription. I now receive Essence, Onyx, Cocotique, Curl Box, Walmart, Target, Boxy Charm, Beauty Con, Pop Sugar, Pop Sugar Mini, Allure, and Box Of Style. Thank you for including all beauty boxes in your review 😉 This helped me a lot.

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Nashdlp

Birchbox was my gateway drug back this past December, then MSA lured me into a whole universe of temptation! I had become bored with makeup and beauty routines, and now I’ve fallen in love with them as if I were 16 again (instead of 40-something). I still love my BB each month, I get up early to snag those elusive Target boxes, and I now have the two different Walmart box subs. I’ve tried FFF and Boxycharm (both great, but I didn’t want to spend that much), and I’m awaiting my first Allure box. And, to get me through when nothing was on the way, I’ve ordered a mixed beauty lot on eBay a couple of times. It’s bad! 🙂

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Cathy Bellah

I’ve subscribed to the Walmart Beauty Box for quite a while but you mentioned there are two different ones? I only see one on the website. Where did you find it?

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Charlene

Go into your account on the Walmart site and look at the sub you have. There should be a button to add another – and in there, you’ll see both a Trendsetter and Classic version of the 1 box. Seems this started just a month or so ago.

chris

I signed up for Julep and loved it so much I did a google search to see what other people thought…. I found MSA and never left! 🙂

<3

Best. Site. Ever!

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Maria

Birchbox is like the gateway drug for subscription boxes.

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Cassandra

I don’t know when I found MSA but early on. My first box was the free JULEP box. I tried a few free boxes from MSA postings and then big sale boxes and then I have been a sub for Birchbox for two years and have tried so many beauty boxes. They now multiply faster and I have too many eye liners, etc to just buy everything now. I currently do Birchbox, Popsugar (6 month sub from Dec sale), Spring Rachel Zoe (my first $100 box) and surprise Golden Tote once a year. Oh and BeautyDNA. Oh no. I bet there are more I have forgotten. Addicted.

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Tillia

My first box was Cravebox..not sure but circa 2009/2010. Was fun but more like a lottery box the way Target box works, more than a true sub. However they had theme boxes w/ all kind of mixed up things. Household, beauty, pet, kids, food..EVERYTHING! I loved it! When they closed I was SO stressing. I then found Goodies, Walmarts short lived food sub. Great boxes and points like BB and LWF. During the Goodies time, circa 2010/2011, I found BB. Then Goodies closed, started some research like all good MSA addicts do, and I found Liz/MSA and LWF, Graze, Ipsy, Target BB, Walmart BB, Amazon BB and of course I am still w/ BB, what I see as the Founding sub and what should be, the model master of all subs. And that list only includes my regular ones, not my try cause..well there is no real reason, Just cause! OMG…Liz..I think we are going to have start having online 12 step meetings here for this addiction. Or not. Great thread!

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Helen

I stumbled upon a Popsugar unboxing on YouTube about 5 years ago. I ordered a Popsugar box and HATED it! Cancelled immediately.
Later I subscribed to Birchbox – the gateway drug – with a group of friends.
We had fun comparing notes, eventually signing up for IPSY then Glossybox.
Talk about a slippery slope. The icing on the cake was discovering mysubscriptionaddiction. I was a goner for sure!
Many, many boxes and subscriptions later I find myself in withdrawal. I’m preparing to move house so have cancelled or paused everything until after the move. A few boxes trickle in. Popsugar (which I now ADORE) still has a month or so of my six month sub to go. Little Lace Box, Happy Mail and BeautyConBFF were annual subs so I have them to look forward to.
My mail carrier probably thinks I’m desperately ill now that he’s not hauling mountains of boxes to my door.

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SiouxF

Birchbox. Back then, if you had praise, a question or suggestion, the CEO herself would answer your emails. 🙂 They were a tiny operation.

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Marie-Claire

A few years back my daughter bought me a three month subscription to Birchbox for my birthday. My son fondly refers to that as my “Gateway Box”.

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Lisa

I got bark boxes for our pug Tater about 5 years ago. Then 2 years ago I started getting style boxes and julep and then I discovered this site…. Now I get about a dozen different boxes. Funny thing my hubby calls them bark boxes for people. ?

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Pam Clarken

My first was Pop Sugar way back & I don’t think it disappoints. You, My Subscription Addiction, were the reason I got hooked on the others: FitFabFun, Zoe, Ipsy, Birchbox, Allure, Target & Wal Mart! Maybe that’s a little too much!!!

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Janet

Fun thread!

I first heard about subscription boxes when a couple of people blogged about them (one had a food box, since discontinued, another loved birchbox). Then I found the MSA site and decided to get a PopSugar box for my maid of honor as a thank you. And got one for me as well.. and have ever since. I tried some Quarterly subscriptions – Hitha, Arriana, and Bianca but have dropped them all (maybe I’ll add Bianca back if her next box looks good – too many free samples in the last one). I’ve also become obsessed with Bespoke. I’d love to add one of the fitness boxes but I’m getting ready to move so I need to not let more stuff into my home!

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