Beauty DNA Subscription Box Review + Coupon – September 2015

ByLiz CadmanOct 6, 2015 | 74 comments

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Beauty DNA is a monthly beauty subscription service that sends you one full size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body. When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.

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My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).

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The Subscription Box: Beauty DNA

The Cost: $25 a month with free shipping

Gilt City has a 4-month BeautyDNA subscription on sale for $58 (regularly $100). That brings the cost down to $14.50 a box!

And new Gilt City customers can use coupon code WELCOME30 to save an additional 30%! (That’s $10.15 a box – thanks Piret!)

The Products: One new full-size product each month that matches your beauty preferences.

Ships to: US Only.

Read all my Beauty DNA reviews!

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Each card details the item included and a why it matches your specific interests and preferences.

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Also good to know - the items come with a BeautyDNA label over the barcode.

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Epicuren Eye Alive Serum - Value $54

This eye serum is designed to help brighten dark under eye circles. That's one of the main concerns I listed in my beauty profile survey, so I'm happy with this match. It also is free of ingredients I asked to avoid: fragrance, parabens, and sulfates.

As far as the formula goes, I've only tried it a few times so far, so I can't tell if it's working on my dark circles yet, but I like how gentle it is, and how quickly it absorbs in my skin.

Verdict: I'm very happy with this box. My original BeautyDNA subscription ended up getting cancelled because of a billing error. (Completely my fault. It is so hard to keep track of all the subscriptions I need to update when I get a new credit card! I wish every subscription accepted PayPal!) Anyway, I decided to take advantage of the Gilt City deal for my new subscription, so this box only cost me $10.15! I'd be happy with the value at the normal $25 rate too.

Plus when I set up a new BeautyDNA subscription, I noticed that the profile survey has gotten a little more in-depth than when I first registered, so I'm hoping that means even better matches. So far, we're off to a good start!

What do you think of BeautyDNA? Which product did they match you with for September?

Starting at $25.00

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Beauty DNA

4 overall rating

17 Ratings | 12 Reviews

Beauty DNA is a new beauty subscription service that gives you extreme customization in discovering new beauty products each month. You fill out a very in-depth survey specifying your preferences for skincare, body products and hair products, and you will receive one new full-size product each month... read more.

Read customer reviews >

Posted in Beauty Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women

Liz Cadman

Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Read More By Liz Cadman >

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74 comments

Ann

I wanted to share what I received for my first product taking advantage of the Gilt City deal. I received Luminique Age-Defying Complex for day and night with SPF 15, which another poster received. As suggested, I answered my profile where it leaned more toward skin care products vs. body/hair care items. My sister, also, took advantage of the deal. She has more skin sensitivities than me. She got her first item, which is the COOLA® Suncare ‘Environmental Repair Plus® – Fresh Relief™’ Face Serum that sells at Nordstrom and Ulta for $68. Thank you everyone for your help and recommendations.

Rachelle

Received my first Beauty DNA box – Elysee Firmance Pycnogenol Firming Serum. Listed as $64 retail but selling on HSN for $27.95. Still, better than the cost of the sub and I really do need help with aging skin and eyes so look forward to trying this out.

anna

Received my first box today and huge disappointment. Hydroxatone. I also checked “don’t want ” spf box… I wrote to them, we will see…

Annette

I received my first Beauty DNA through the Gilt City deal and I am very happy. I received 3 Lab Perfect C eye treatment, it’s a $95 value. So this one product is worth over double what I paid for 4 months of Beauty DNA! Plus, I love trying out new eye creams! I can’t wait to see what I get next month, as far as I’m concerned everything after this month is a bonus.

Marie

Was hoping for not receiving hydroxatone and I got.. Hydroxatone!!! Stupid survey that I made sure to specify no spf face product, and prefer no chemical, paraben and other disgusting ingredients.. Reached out to them and they reply they will send me a replacement.. You would think with all the other products they have in stock, they would not have the nerves to send us informercial crappy products???!! Never resubbing to this again

Khaleesi142

Just got mine today. I got the Algenist Reconstructuring Serum ($95 value) and I am over the moon 🙂 with the Gilt city deal and new member coupon it’s practically a gift lol. I followed others tips and only picked anti-aging skincare serums, oils and lotions which are typically the higher end stuff. I will definitely keep this subscription, even at full price it’s a great deal for me 🙂

Ming

I really am disappointed with BeautyDNA this month. They sent me travel size bonus item that’s $5 (Glytone Step-Up 30 ml) because I got my subscription through RueLaLa and my match was $38 dollar (Babor Extra Vitality Fluid). To be honest the September box was a disappointment because my full size item is consisted of only 7 small tubes (each is 2mL or 1/16 fluid ounces in size). If I use it day and night like it’s stated on the card then I’ll be out in like 1-2 days because 4 of the small tubes is the Revitalizing Oxygen Fluid and the other 3 is the Collagen Booster Fluid.

I heard from other subscribers that BeautyDNA normally will add another full size item into the box if the match is less than $50 and I thought the subscription was suppose to provide you with skincare or cosmetic item that will last like at least/around a month. I just emailed them and will post what they say as soon as I heard. Out of curiosity did anyone else got a September box like this low in value/low amount of product?

Kristi

This is just my opinion and I dont know what you paid for your subscription (Mine came out to $10.15mo) but $38+5 bonus seems like a fantastic value for the out of pocket cost. I know some have gotten products with huge values but I dont expect that we all will all the time. The questionaire was quite lengthy so we are all different. They do have exceptional customer service so hopefully they will help you out.

Ming

I decided to write this follow up because I just saw their replied today because it got send to the junkbox. Customer service didn’t do anything about my complaints on the product I received. They again repeat the same instruction given on the card to me when I asked them questions that isn’t on the card. In addition, I also asked them if the bonus item suppose to be full size, sample size, or varys. I was told that the bonus item is supposed to be sample sizes. Which confused me because I saw the comment about how people got full size bonus items. If I remember correctly, the lowest priced of a full sized item that I read in one of comments was $28 (PHYTO Phytodefrisant Botanical Hair Relaxing Balm), therefore I asked they look into it. The only thing they did was moved my shipment date up because I told them I don’t like how my end of the month shipment always arrived to me like a week into the next month because it’s delivered by smartpost. I guess I’ll be with them for another 4 months because I bought another 4 month subscription on Gilt back in October and I asked them to add that to my account. I hope that I’ll have better experience with them this time around. I guess I’ll keep you guys updated if they reply back with anything besides for we added the Gilt voucher to your account or we moved up your shipment date so it wouldn’t fall on your move out date from your apartment.

Kristi: Yes, I got the 4 month subscription through Rue La La for $59. That comes to $14.75 per month. I agree the products did exceed the subscription amount per month. I totally understand that some months subscribers will have high priced products while others will be on the lower spectrum and it depends on what we put on the survey. I was expecting the similar price range for all products combined (at the end of subscription), caliber of skincare, and the same treatment when a matched item is priced less than $50. I don’t remember that Rue La La stated anywhere about the promotional price will mean differences in services, so I expected more from BeautyDNA.

The reason it disappoint me so much that I feel the need to comment was that my first month was $55 (Luminique Age Defying Complex) and the second month was $38 (the month I decided to comment on, Babor Extra Vitality Fluid). The other two products for the month of October and November after I emailed them is priced at $64 (lysee Scientific Cosmetics Firmance Pycnogenol Firming Serum) and $42 (Olie biologique 100% Pure Organic Argan Oil) respectively. Those prices are prices that are on amazon and the brand’s website, few of them are sold much lower on other sites. If I remember correctly, all my bonus items are sample size and 2 out of the 4 months bonus items were repeats ($5 Glytone Step-Up 30 ml).

Wendy

Thanks Jen for posting the 100% pure deal. Kristi, it is under Atalnta. The referral deal of $30 did not for me and my friend on beauty DNA because it had to be over $60. So it is not $30 off $50, it is $30 off $60 or more. I used my welcome code on 100% deal, bought 3 $50, so I will be getting $300 worth for only $105. I might have to buy 3 of the $29 beauty DNA to use my friends $30 once her order is processed. New to gilt city.

Jen

They also have two gifts with purchase one is a honey duo the other is a 4 piece set (I think it ends today). I feel like I work for them … But I just really like their products so this deal was great for me.

Kristi

Ok I’m slow but think I understand now. The deal is for that actual site you can’t use it anywhere on gilt city after you get the promo $$$. Still an incredible deal.

Jen

Awesome !!! I can’t get over how great the deal is ! I used another email account and used the welcome30 twice.

Jen

Not sure where to put this but gilt has an amazing offer for 100% pure .. You can pay $70 and receive $150 to spend on there site, spend $50 get $100, spend $25 get $50. If you use the code welcome30 you can get 30% off – so $49 for $150 !!!

Simplecomplexity1129

The $30 off of $60 or more works for the 100% pure deal!!! I sent an invite to my extra email address to get the deal. So, I paid $40 for the $150…woohoo!

Jen

How do you get the $30 off ?

Kristi

Jen do you happen to have a link for this deal?

Kristi

I don’t know how they can give us such wonderful high end brands at such a low price. I just went online to see if my replacement for the Hydroxatone was done yet and I’m over the moon about the product I’m getting now. They are sending me Algenist Concentrated Reconstructing Serum and I really like this brand. The RV is $95 which blows me away. This is moving up fast as my favorite sub.

Marie

How do you know what you are getting? I’m signing in, and it just shows a bottle with a question mark stating its my October match, and it’s been shipped already!

Kristi

Where the bottle with the question mark is they replace with a real product pic. Next to Sept. It says skin which tells me the type of product and beside that it says the name of product. I can only see the month of September. October is still blank and says coming soon!

Claudia

Why are they replacing your hydroxatone? I may have missed that comment?

Kristi

Claudia when I made out the survey I said I didn’t want SPF products. My face is really sensitive to certain ones so I prefer it without. I let them know and they said it shouldn’t have had an SPF and their system wasn’t accurate so they would update it and send a new product.

Liz Cadman

Oo – I’ve always been impressed with Algenist! I don’t know how they do it either 🙂

Lee

I got the giltcity deal last week and received my first box today. I got Philip B. Russian Amber Imperial Insta-Thick hair thickening & finishing spray. Ret. $39.
It isn’t the highest value but I’m happy. I have a ton of skincare so it was nice to get something else. Especially, since I put thin hair as one of my top issues. It isn’t something would have spent $39 on it was nice to get. I think I will keep this sub after my deal runs out.

Rachelle

I signed up for Beauty DNA via gilt yesterday. I messed up and tried setting up an account so I could create my profile before I got confirmation. When I couldn’t sign in because of my mistake I emailed Beauty DNA customer service. They fixed my problem and sent me a very nice email before the day was over. That’s customer service. Thank you.

Kristi

I emailed them last night about the Hydroxatone with SPF and have to say they have fantastic customer service. They are shipping out a replacement item immediately, im really impressed by this. I cant wait for my next item.

Annette

I really like the Epicuren brand, it is popular with estheticians. I signed up with Gilt City deal, as others mentioned it’s hard to pass up at $10.15 per box. I’ve been wanting to try this service out for a while, so it’s the perfect opportunity, with low risk. I can’t wait to see what they match me up with.

I just received my product and I really lucked out this time. I got the SkinCeuticals C E Ferulic that is listed for $156. I didn’t really care for my first product which was a lash enhancer, so this one was awesome! Just purchased the Gilt City deal to add on once my Ideeli is over!

Khaleesi142

I got the Gilt deal too and only sad I didn’t try the voucher earlier! Can’t wait for my product. I tweaked my profile so I hope I get some awesome skincare serum- my favorite 🙂
Thanks for everyone posting the deals, it totally makes a difference. I’ve been wanting to sub this one for awhile and was waiting for the right time.

Kristi

Are any of you having an issue subscribing? Im trying to get the 4 month sub and it wont let me click on it. Ive been trying since yesterday.

Lisa

Wow, the Gilt deal is just too good to pass up! So I didn’t, LOL. I’ve always wanted to try this sub, but wasn’t sure I was willing to pay full price. But for $10.15, I’m happy to try it out! Thanks for posting the info for the awesome deal!

Katie

I just ordered the 4-month with the Gilt discount for $10.15 a box! My preferences are set as “default,” so I guess that means “You get what you get,” but that’s okay! For such a good deal, I figure out I can try it out and/or share products. Thank you for the great discount info!!!

Rachelle

You can change that default profile. If you have a problem signing in to do that as I did (see my comment above) just contact customer service. They were great.

Cris

If anyone is interested I just had to contact Beauty DNA customer service about an issue with a voucher and they told me they are updating their site at the end of the month so that customers will be able to add vouchers and gift certificates to their existing account. I have had beauty DNA for a while now on and off using different vouchers or deals from ruelala and ideel and keep having to open new accounts. Hopefully this update will happen, it would make it so much easier but I love this subscription and would probably pay full price for it.

Cindy

I was told the same thing.

Samantha

Just FYI, I haven’t been able to locate this dea on gilt city without that link and realized it’s because this offer is only under “Atlanta” as your city so you have to change your settings. It also doesn’t say for new customers only so I’m thinking I can add on to my old sub that expired?

Marissa

Fun fact, if you are referred to Gilt city you get an email with a link for $30 off a $50 purchase, then the invitee will get the same offer after purchase…I just got the 4 months for $28! $7 a box! I have wanted to try this sub forever but the risk of not liking the product was too scary, now Im just excited!!

Ann

Thanks, Marissa. I’d love to get referenced, but I’m not sure how to get contacted w/o sharing my info on the comment board.

Cindy

I tried to give you a referral link so you could get the savings but the post was removed so I guess that’s not allowed. (sorry Liz!)

You can email me at: aagsecretangel AT hotmail.com (remove the spaces–they are so bots don’t pick up the email and spam me). If posting my email isn’t allowed, sorry!

Ann

I’ve subscribed to Beautyfix for the last couple of months. I’m interested in subscribing to BeautyDNA, but I wasn’t sure if I should subscribe in addition or just to this canceling Beautyfix. I’m not interested in hair care or make-up if that helps…just skincare. Also, I’ve read from the posts different deals/promos with BeautyDNA. If one of you could direct me to these, I just might go ahead and subscribe anyway. Thanks in advance.

Cindy

You can answer your survey in such a way that you say you are not interested in hair care. (I do.) AFAIK, they never send make up.

Wendy

I have been so happy with my 3 month sub to Beauty DNA – I got an eye cream from 3LAB “Perfect C Eye Treatment”, RV is $95. I love it and I’ll have to get some more when I run out (which will take a while as a little goes a long way)! Beauty DNA has become one of my favorite subs!

Molly

I got my first match through the Gilt City deal today; Dr Brandt Pores No More Pore Refiner Primer. I’m ambivalent about it. It seems fine, and is $35 on Amazon, while I only paid around $10. I’ll have to see if it does in fact minimize my pores, which I did list as a concern. I would be more excited by an eye cream or moisturizer, though. Maybe next month.

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Beauty DNA Subscription Box Review + Coupon – September 2015

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