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Birchbox October 2015 Sample Choice Spoilers!

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Birchbox Sample Choice Time October 2015

We have spoilers for the sample choice for October 2015 Birchbox! (The sneak peek video isn’t up yet – so no word yet on what the curated box will be be).

Here are the sample choice options for October:

Benefit Roller Lash Mascara
Stila Huge Extreme Lash Mascara
Benefit They’re Real Mascara
W3ll People Expressionist Mascara

What do you think of the mascara sample options? I like both of the Benefit mascaras, but I think I’m going to go with the Stila mascara – it’s the only one I haven’t sampled yet, and it gets great reviews.

FYI – if you haven’t subscribed yet, get $5 (50 points) to spend in the Birchbox shop when you subscribe with coupon code SUBSCRIBENOW50

Or, if you prefer you can get a free annual subscription to Glamour when you subscribe to Birchbox:

Screen Shot 2015-09-12 at 3.08.21 PM

Use coupon code BBMAG for this offer.

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. Can’t wait! Roller Lash is my absolute favorite!!!!

  2. Super excited about the mascara choices because I’m down to only two mascara samples that I’ve been using together for maximum lash effect. I’m sure they’ll run out soon so it’ll be great to have another waiting!

  3. Ugh! I don’t use mascara. I’ll be checking out the curated box once it is up.

  4. I love They’re Real SO much. I won’t use anything else.

    I do have to use Aveeno makeup remover wipes to get it off.

  5. I will have to see the curated box before I decide. I am kind of stuck on Better Than Sex Mascara and still have roller lash. If I don’t like what is curated I will try one of the others I guess. Birchbox is a great subscription in my opinion. They work harder to please me than others. Great customer service! Their reward points program is the best! And even better when you add a discount to it!!

  6. This is crazy, I was just thinking to myself this morning that I need a new mascara because my samples are starting to dry up. Nothing like a brand new mascara! I am very happy with this sample choice and will probably get Stila on my 1st account and They’re Real on my 2nd. I’ve never tried either. Yay!

  7. I was impressed with the W3ll People mascara I got as a sample previously. I wasn’t expecting much but was pleased with it. Anything cruelty free is a plus for me.

    • I second that! I picked up the Well mascara at the Birchbox Roadtrip as it was the only beauty product I had not tried, and I too was more pleased with it than I expected to be!

  8. Weak choices, but Birchbox is one of my weakest subscriptions that will probably be on the chopping block very soon. I received an email about early access to sample choice but this time you can’t invite friends, you have to spend 50+ dollars in the Birchbox shop. I don’t take kindly to buying my early access!! Birchbox has repeatedly let me down so at this point so I could care less.

  9. I cancelled my Birchbox. This is the fourth month in a row that I received shampoo and a flimsy packet of conditioner. Ipsy is a much better sub for me.

  10. I’m kind of excited about these spoilers. I have two accounts and typically get the curated on one and then choose a sample choice on the other. I’m hoping to either grab the Benefit roller or the Stila. Yay!

  11. I feel I’m just getting the same samples over and over again. I wish they’d introduce new sample and different sample choices. I don’t need anymore mascara, already have enough to last me 3 lifetimes. Praying the curated box will be better.

  12. Trying to patiently wait for Sept’s box too lol, but the mascaras do look great so can’t wait to see the curated box also 🙂

  13. Hi Liz,
    There is also “5BOX” code to get the first box for $5 (good for resubscriptions too). It expires on 10/9.

    • Thanks so much! I’ll post about it now 🙂

  14. Really? Nothing but mascara? Unless the curated box is something great (and without fragrance), I’ll be cancelling box #2.

  15. I think I’ll wait and see what’s in the curated box. I have plenty of mascara, but if I end up choosing, I’d say one of the Benefit mascaras.

  16. Can’t wait I love the roller lash! I have very long lashes already so the little curl it gives me is awesome. I just ran out of my first sample and was gonna buy a new one haha!

  17. Hmm, I have a million mascaras, but I haven’t tried three of these (Birchbox has sent me the W3LL People one three times though lol). I think my top pick would be stilla, and then then roller lash. I need volume, not length!

  18. I have to say I’m excited with this! I normally would be opposed to more mascara but I haven’t tried the roller lash or stila so I think I will try and pick one of each on my two accounts!

  19. I don’t like RollerLash or They’re Real. I already have a couple Well People mascara samples, so I’m gonna pick the Stila one.

  20. This is disappointing. Like we don’t get enough random mascara samples.

    Plus I just bought they’re real mascara in blue, and my birthday thing from ulta was an urban decay mascara. I’m mascaraed out!! I only have two eyeballs. 🙂

  21. I got the W3ll people once and it didn’t do much. I’m trying to use more natural products but my mascara needs to make my lashes look amazing so I’ll try one of the others… What does everyone else like?

  22. I JUST ordered a full size benefit roller mascara because I had finally went through all my sub box samples. So, honestly I’m totally fine with these sample choices. However, I’m wondering if there will be a curated box and what the items will be. Because I may end up going with that 😉

  23. W3ll People all the way! Benefit & Stila aren’t cruelty free. 🙁

  24. I have 30+ mascaras already but will probably pick Roller Lash on one account and the Stila on the other, since I haven’t tried either of those. I suppose this is one month where you’re unlikely to get two sample choices in the same box.

    I ended up with an unasked for subscription to Glamour already (maybe with a JustFab order where I forgot to uncheck a box)? It goes straight to the recycling without being opened every month. (I can’t stand women’s magazines.) So not tempted by that offer!

  25. I have no idea where to put this but is having a huge mascara sale right now. $10.99 each for awesome brands like tarte, stila, laura geller, eyeko, smashbox and more.

  26. I’ll probably go with the W3ii People. I like natural products, and since I wear extensions, i only use mascara on my bottom lashes so just about all mascaras work well for me. Besides, I have both Benefits already.

  27. I’m in love with Roller Lash (shockingly, as I usually hate all things Benefit), so this is cool for me!

    And AGREED re getting my September box before seeing sample choices.

  28. so mad ….. I only wear waterproof mascara and non of these are 🙁
    any word on an editor or curated box this month instead?

    • They’re Real is REALLY hard to get off. They even sell a special remover for it. I can’t get it off with makeup remover wipes, even. If it’s not marked as waterproof, it ought to be…

      • And yet it flakes off my lashes – usually into my eyes. It’s a super popular mascara, but it just does NOT work for me.

  29. I like the looks of this – however – would be nice to receive my SEPTEMBER box before they start doing all the October advertising. Sigh.

    • AGREED regarding wanting my September box before I see my October choice.

      I’m kind of stumped on which mascara to pick – I’ve inly tried one of these before so it’s a shot in the dark for me.

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