If you are someone who travels a lot or has family in a different part of the country, I am sure you have noticed how a different shower can create great hair days. And others, well, create a frizzy dry mess! A lot of this has to do with the hardness of the water wherever you may be (and we will dive into that!) but there are often other factors too, like pollution levels and even how strong the local UV rays can be on average.
Why does water hardness matter? It is essentially the count of minerals and other heavy metals present in water. Higher water hardness can make hair dull, dry, and brittle. I spend a lot of time in Pennsylvania, but also a ton of time down south with my family, and the softness, texture, and shine of my hair are so much nicer when I am home in Tennessee. Why? I did a little research, and there is a huge difference in water hardness between my two homes: Pittsburgh has a water hardness rating of 136 PPM while Memphis is closer to 55 PPM.
If you have a similar struggle, I have your solution.
How Prose can help your haircare woes:
Prose formulates your custom haircare based on environmental conditions relevant to where you live.
Of the 80 (yes, 80!) different variables Prose uses to build your formulas, I was most surprised by the info I received regarding things like my local UV index and my water hardness. I knew Pittsburgh had harder water, but until I did a little digging, I didn't know just how different it was from my water at home. I also found the humidity rating of 80 shocking as I really don't consider Pennsylvania to be all that humid. But that is what Prose is really all about: compiling this data and turning it into custom hair formulas that are really, really smart and designed to work just for you. I am really tempted to order a second set for my next extended Tennessee visit.
Prose formulates your custom haircare with your lifestyle and preferences in mind.
What is your diet like? How much water do you drink in a day? Start a new (stressful?) job recently or a new medication? Prose wants to know it all! Because this brand takes a well-rounded and holistic approach to your customizations. All of our habits eventually affect our hair, skin, and nails. And, unsurprisingly, Prose wants all the details to formulate your bottles. And, sure, this can feel pretty abstract until you actually try the formulas and feel the difference in texture, added shine, and volume boost that they create for your hair.
