I used to think going gray meant giving something up. Giving up that “put-together” feeling that comes with freshly colored hair. And if I’m being totally honest, I clung to box dye longer than I probably should have. But a few months ago, I decided to grow out my grays. Fully. No blending. No covering. And here’s the thing: gray hair is beautiful. But it does need different care. Not just more care, more targeted, thoughtful care. And that’s where Prose came in.
Here’s why that’s been a total game-changer for my gray hair journey:
1. It targets the yellow tones without the harsh smell of purple shampoo.
You know that brassy tinge gray hair can get? Especially when you’re outside a lot or using heat tools?
When I filled out the Prose quiz, I was surprised by how in-depth it was — it asked about everything from my hair goals and daily habits to whether I color-treated my hair (I had), how much time I spend outside, and even how often I heat style. I mentioned that brassiness was a big concern for me, and Prose delivered.
They added natural violet pigments from Butterfly Pea Extract to my formula, plus Apple Cider Vinegar and Kale Extract — both of which help clarify and brighten without stripping. It’s like a color-correcting treatment, but way more subtle and nourishing. Since switching, my grays look clean and luminous instead of dull or yellow-tinged.
2. It moisturizes without making my hair flat or greasy.
Gray strands have a mind of their own — they’re wirier, drier, and more prone to frizz. But most “moisturizing” products I tried in the past left me with limp roots and product buildup.
Because Prose asked about everything from my hair texture and oil levels to how often I work out, they were able to fine-tune my formula for the way I actually live. My Prose conditioner includes Argan Oil for softness, Amino Acids to smooth, and Baobab Protein to actually strengthen the hair without that heavy, coated feeling. It’s the first time my hair has felt hydrated and airy.
3. It’s totally personalized to my lifestyle.
This was the part that really sold me on it. During the quiz, Prose asked for my zip code. I was like, what does that have to do with my hair? Turns out, a lot.
They analyze over 85 different factors to create your formula — things like environmental stressors in your area, scalp health, hair thickness, water quality, and even stress levels.
Because I live in Florida, they adjusted my formula for high humidity, UV exposure, and hard water. That meant adding ingredients like Fermented Rice Water for pollution protection, Sunflower Seed Extract for color protection, and Poppy Oil to hydrate without heaviness. This isn’t a one-size-fits-all product with your name slapped on the label — it’s haircare that’s actually built for you, down to the zip code.
4. It simplified my routine and made me feel confident again.
Instead of bouncing between products trying to “fix” my hair, I now have a consistent routine that works. Shampoo, conditioner, a custom mask once a week — all with clean, effective ingredients and no fillers.
Plus, knowing that my products are built around the needs of aging hair — not just generic hair types — makes me feel seen. Whether it’s supporting gray hair’s unique texture, locking in moisture, or boosting shine without buildup, every formula evolves with me.
And emotionally? It’s been such a confidence boost. There’s something incredibly freeing about not hiding anymore — not my age, not my roots, not my story. Every strand of gray feels like a celebration, not something to cover up.
So if you’re thinking about growing out your grays…
Do it. Embrace it. It’s not about “letting yourself go” — it’s about letting yourself be.
And if you want haircare that actually evolves with you, supports your hair’s real needs, and treats every strand like it matters? Prose delivers. Custom haircare shouldn’t just be for trendy cuts or TikTok curls. It should be for women who are redefining what beauty looks like — one silver strand at a time.
Let your grays grow. Let them glow. You might be surprised by how good it feels.
