Function of Beauty is a subscription that promises personalized hair, body, and skincare that is cruelty-, sulfate- and paraben-free. It is also the most customizable hair and skincare brand I have ever ordered from! And, sure, you can totally bop down to Target and grab some bottle with flowers on it that says it's for your wavy or thin hair. But Function of Beauty is the sort of brand that knows even "wavy" hair has a wide range of textures, thicknesses, and needs. And it is so much more than that boring bottle you picked off the shelf because it was a pretty color and smelled okay.
Why Function of Beauty Beats Your Current Haircare:
1. It is completely customized to YOU. (And the packaging is too!)
I get it. Online product quizzes are becoming kind of common now. And they can be downright tedious. FoB's quiz is in-depth but takes less than two minutes. It spans hair type, texture, your goals/concerns, as well as allows you to add your name to the bottles, choose your scent AND intensity (wow). And those fancy, luxe, custom bottles? They are 100% recyclable. I just kept mine and used them for cute flower vases because I love that my name was on them!
2. The ingredients are solid and well-researched.
Sure, we all want hair care that makes our hair look and feel its best. But I know for myself, I have become much more conscious about what's inside the pretty bottles too. As fun and colorful as this brand is, there is a whole lot of science and safeguards at work here. In fact, all of the ingredients used must pass European Union safe cosmetics regulations, 26 checklist items, pass review in formulation with other ingredients, and have a track record of getting results. That saves you a lot of time and makes you feel great about what you are lathering onto your tresses. These formulas are also 100% vegan, cruelty-free, and made in-house in Function of Beauty's own US-based production factory.
3. It automatically ships to your door.
This might be my favorite part. No more late-night runs to the drug store for some rando bottle of shampoo that I don't even like or want. With Function of Beauty you can set your delivery schedule and also customize your deliveries as time goes on. Want to switch out a scent or color? No problem. And they arrive in 100% recyclable kraft packaging made with 30% post-consumer recycled materials.
4. They also have custom skincare.
Skincare is much more of my comfort zone when it comes to ingredients, so I was thrilled that this brand also offers a super intuitive quiz-to-custom process for skincare. You take a quiz super similar to their hair version and you also get to add your name to your formulas and select fragrance or fragrance-free on some of them. They arrive with helpful details about the main ingredients, what they do, and when to use your new goodies.
5. The Function with Benefits membership keeps it interesting.
You know how so often, brands only seem to cater to new customers with all the fun stuff? Not here. The Function with Benefits membership program has all sorts of fun exclusives that are for members only. These include free shipping, exclusive colors and scents for your products, early access to new formulas/launches, and the possibility of product testing. Can your drugstore haircare do that?