I'll admit it: I never expected to get excited about toilet paper.
But when I started seeing Who Gives A Crap's new Parks Project collab everywhere, I understood why people were talking about it. The limited-edition designs celebrate some of America's most beautiful landscapes, but this launch isn't just about packaging. It's also a reminder that one of the most-used products in your home can be softer, more sustainable, and a better value than you might expect.
Here's why I think the Parks Edition is worth the hype.
💸 1. The Value Is Better Than Most People Realize
At first glance, I assumed these would cost more than the generic grocery store brands.
Then I learned that because they're mega rolls, the price per sheet can actually be just as much or less than generic brands. The price per sheet for Who Gives A Crap is just 42 cents per 100 sheets, versus Charmin coming in at 72 cents per 100 sheets. When I started thinking about value in terms of price per sheet instead of just the sticker price, it made a lot more sense. I definitely feel like I’m not having to go to the store to replace my toilet paper nearly as much.
That completely changed the conversation for me. You're not paying a premium just because the rolls are eco-friendly or beautifully designed. You're getting a product that lasts longer, making the value much easier to appreciate over time.
🌄 2. It Turns An Everyday Essential Into Something You'll Actually Want To Display
Most toilet paper is designed to disappear into a cabinet.
Who Gives A Crap has always done things differently, and the Parks Edition might be my favorite example yet. Each roll is wrapped in artwork inspired by America's national parks, bringing a little personality to an item that's usually overlooked.
Whether you keep extra rolls in a basket or on open shelving, these are the rare rolls that actually look intentional instead of something you're trying to hide.
🌿 3. It's An Easy Way To Make A More Sustainable Choice
The beautiful designs are what caught my attention, but the sustainability is what kept me interested.
Who Gives A Crap's bamboo toilet paper is made from 100% bamboo, a fast-growing renewable resource, instead of traditional tree-based toilet paper. It's a simple swap that feels much more achievable than overhauling your entire lifestyle.
I also appreciate that the brand pairs thoughtful products with a bigger mission: they donate 50% of their profits to improve global sanitation and are also donating $20k to the National Parks Conservation Association (NPCA) for their collaboration with Parks Project.
☁️ 4. They're Soft And Safe For Your Most Sensitive Area
If you've ever hesitated to buy eco-friendly toilet paper because you thought it would feel rough, I completely understand.
Thankfully, that wasn't my experience.
Who Gives A Crap's bamboo toilet paper is surprisingly soft while still feeling durable. It also contains no inks or dyes, is kind to sensitive bums, and does not fall apart mid wipe. It's one of those products that quietly exceeds expectations because you stop thinking about it altogether.
That balance of softness, strength, and material is what makes this feel like a real upgrade rather than a compromise.
🏞️ 5. It Makes An Ordinary Purchase Feel More Enjoyable
At the end of the day, you're going to buy toilet paper anyway.
Why not choose one that's soft, sustainable, thoughtfully designed, and offers great value?
The Parks Edition brings together everything Who Gives A Crap does well: fun packaging, eco-friendly materials, mega rolls that help lower the price per sheet, and a product that's genuinely enjoyable to use.
It's proof that even the most ordinary household purchase can be a little more intentional.
✅ Why I Think The Parks Edition Is A Must-Try
The hype around Who Gives A Crap's Parks Edition isn't just because the wrappers are beautiful.
It's because the product delivers where it matters most. You get sustainable bamboo toilet paper that's soft, comes in mega rolls that help keep the price per sheet competitive with generic brands, and brings a little personality to one of the least exciting things on your shopping list.
If you're already buying toilet paper, this feels like one of those easy upgrades that's worth making. You get the softness and value you want, the sustainability mother nature needs, and a limited-edition design that makes an everyday essential a little more fun.
