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Veronica Lee of Remrise Turned Sleepless Nights Into A Business

Veronica Lee of Remrise

In honor of International Women’s Day 2021, we’re spotlighting the female founders behind some of our favorite subscriptions and brands.

Veronica Lee, founder of natural sleep aid Remrise, knows it’s harder than ever to get a good night’s sleep.

“The world is currently not made for good sleep (technological distractions, Netflix, stress … COVID!),” she recently told My Subscription Addiction. “People are turning to prescription sleep drugs and antihistamines that prevent you from quality sleep (REM and deep sleep cycles) and have serious side effects.”

In an attempt to combat overstimulation, overwork, ambient stress, and other factors that compromise restorative rest, Lee and her team developed herbal supplements to help facilitate deep sleep cycles naturally.

“We’ve hand-picked Eastern medicine herbs that have been used for centuries and essential amino acids that increase REM [Rapid Eye Movement sleep], mean and deep cycles and have other long-term health benefits,” she said.

Remrise was founded following Lee’s own quest for substantial shut-eye.

“I struggled with sleep for years. Over-the-counter sleep aids and melatonin supplements left me feeling terrible the next day,” Lee explained on the company’s website. “So, after trying dozens of products and having suboptimal results, I decided to take my sleep health into my own hands. I started experimenting with my own plant-based formulas … These formulas helped me fall asleep quicker and get the restorative sleep my body had been craving. I was more energized in the mornings and felt a reset to my Circadian rhythm, which led to authentic energy that lasted throughout the day.”

Since those “early experiments” in Lee’s kitchen, the company has “brought on medical experts and advisors to run several trials with thousands of participants. As a result, we dialed in on our formulas and built out a process for continuous innovation and constant improvement,” she continued.

Focusing on sleep health is more than Lee’s mission, it’s something she advises other entrepreneurs to take seriously.

“Build the muscles of believing in yourself and resilience — as an entrepreneur you’ll constantly be faced with doubt,” she told us. “And, of course, prioritize getting quality sleep! Sleep is really more foundational than all the other pillars of health yet everyone focuses on diet and exercise — but you won’t be able to maximize diet and exercise, or mental strength (which you need a lot of as an entrepreneur) without good sleep!”

Remrise natural herbal sleep supplements.

About Remrise

The Cost: $75 for a 30-day supply. Save with longer subscriptions. Sign up here.

COUPON: Use code MSA15 to get 15% off your first month of Remrise!

The Products: Natural, herbal sleep aid supplements personalized.

Ships to: The contiguous U.S. only.

Read our Remrise review here.

Visit our Remrise info page for details and reviews of this subscription!


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Written by Christen Russo

Christen Russo

Christen is a smile collector, outdoors enthusiast, and appreciator of soggy French fries. Her favorite subscriptions involve eco-friendly products and clothes, nature supplies, stationery, and coffee. She can be easily won over with a good sheet of stickers.