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It’s Time to Ditch the Underwire in 2024: Am I Choosing Underoutfit or ThirdLove?

Jacquelyn Brooks
ByJacquelyn BrooksDec 15, 2023Sponsored

It's almost 2024, and you know what that means: it's FINALLY time to buy a comfortable bra. And I don't mean an underwire bra that's marketed as being comfy, but is actually a torture device in disguise. I'm talking about a super-soft and supportive wireless bra. 

Most of us can't wear a bralette 24/7, so I set out to find a wireless bra that lifts and shapes, all without sacrificing comfort. My best friend swears by Underoutfit Adjustable Comfort Bra with lace straps, and our other friend wears the ThirdLove Form 360 Fit Wireless Bra almost every day.

Obviously, I had to try both. Here’s which bra is going to be my #1 supporter:

The bra that’s so comfortable you can sleep in it… Underoutfit

I've always been jealous of the gals who claim they "can't even tell they're wearing a bra." My underwire bras are so suffocatingly tight that I have the urge to rip it off as soon as 5pm rolls around. I feel validated knowing that back in 1893, one of the very first bras was reportedly made with a "metal plate." Um, excuse me?

Well, I can tell you from experience that I genuinely forgot I was wearing Underoutfit’s Adjustable Comfort Bra. No wires that dig in, no bulge, and no tight bands. This is a HUGE deal for me, and truth be told, I've actually fallen asleep in it. The pads are sewn in, so they don’t move around with wear (or wash).

The ThirdLove Form 360 had me tearing that thing off so I could get cozy again.

The one with the 180-day return policy (!)… Underoutfit

Like any bra brand that takes itself seriously should, both Underoutfit and ThirdLove have size charts and calculators, measurement guidance, and a full size run up to 3X. With these tools you should ideally land yourself the appropriate size.

But we all know that the ultimate test is wear-and-tear, and sometimes, we need a little extra time.

Underoutfit’s try-at-home guarantee is a long 180 days (that's SIX WHOLE MONTHS), and yes, you can even wash it within that window. If it isn’t working out, send that thing back for free, and for a 100% full refund. Dang, I feel cared for.

On the other hand, ThirdLove offers free exchanges and returns for 60 days after purchase.

The one with molded cups… ThirdLove

The ThirdLove 360 Fit bra is comfortable for a full day of wear, sure. It has molded cups that some say give a smoothing look. But heat molding has a way of creating gapping on some individuals and a uniboob on others. It’s like your body has to work for the bra, not the other way around. That’s not how it should be.

Underoutfit’s wireless bra, on the other hand, has those soft pads I mentioned that are sewn-in, so the cushion is only where you want it, and the support is in the right spots (bye, saggy boobs!). They aren’t visible, and they hug your body, whatever shape it is. They sit atop control-knitting that’s built into the bottom band for natural and supportive shaping. It's the softest, most comfortable bra I've ever worn.

The bra with a little something special… Underoutfit

As much as I’d love to be the fair maiden who wakes up in delicate embroidered cuties, that’s just not realistic. So that’s where the touch of lace on the Adjustable Comfort Bra straps come in. It’s a bra that’s meant for comfort day and night, and has a little bit of sexiness in the design.

ThirdLove seems to be going for more of a T-shirt bra vibe with their Form 360 Fit Wireless Bra, which honestly I find underwhelming even on days when I’m wearing a T-shirt. There’s just no need for a basic to be so…basic.

I’m living in my Underoutfit bra

Welp, I’m convinced. The Underoutfit Adjustable Comfort Bra with lace is supportive during waking hours and cozy during lounging hours (and it won’t tell if you fall asleep in it). It’s the one that’s more delightful-looking and oh-so-comfy.

Best of all, it’s the brand that has your back with an amazing 180-day guarantee. I’m wearing my black one right now. What color should I get next?