Noteworthy Co-Founders Ashley & Luke
Scents have the incredible power to jog our memory and instantly transport us to another place or time. But when too many people share the same scent—hello, Victor & Rolf Flowerbomb, CK One, or Chanel No. 5—it’s easy to get lost in a crowd.
The founders of Noteworthy get it. As the first-of-its-kind personalized fragrance company, they understand the struggles (been to Macy's or Sephora recently?) of discovering a signature scent, so they simplified the process using AI and data science.
Haven’t heard of Noteworthy? Let’s stop and smell the Roses (and Gardenia, Musk, and Bergamot) to find out how Noteworthy is disrupting the fragrance industry one algorithm at a time.
Signature Scent Discovery, Simplified
“I was spending so much money on products I didn't really like because I honestly was pretty overwhelmed. I hit up my friend, Luke, and we both decided there HAD to be a better way. That’s when Noteworthy was born.” - Ashley Boyce
Noteworthy was founded in 2021, when beauty industry veterans Ashley Boyce and Luke Weston realized just how hard it was for people to find a signature scent—you know, one that says “this is me.”
Before they joined forces in fragrance, Luke and Ashley worked together at Unilever, bonding over their shared enthusiasm for putting the consumer experience at the forefront of cosmetics.
But everything changed once they discovered a shared desire to improve the broken fragrance shopping process, and help people discover their signature scent without all the usual hurdles.
Passing the Sniff Test
After surveying over 600 customers, Ashley and Luke found 83% of women wish there was a simpler way to narrow endless fragrance choices, and 74% desire a signature scent that’s unique to them.
So Luke and Ashley set out to simplify the process with a proprietary Fragrance Finding algorithm, and worked with leading data scientists to create the Noteworthy Scent Quiz.
Backed by AI and data science, this 3-minute quiz asks about your age, ideal vacation spot, favorite types of scents, when you wear fragrance, among other questions, to curate recommendations based on your answers.
Personalized, One-of-a-Kind Fragrances
Shopping for a new perfume is overwhelming and expensive. With so many brands, scents, and pushy salespeople eager to spritz you with the latest celebrity fragrances (whether you love or loathe the scent), it’s hard to pick just one—or any!
With Noteworthy, high-quality, long-lasting, and totally unique perfumes —created by master perfumers at one of the world’s most renowned fragrance houses—are delivered directly to your door.
Once you receive your Noteworthy Fragrance Discovery Kit ($24.99 and shipping is FREE), you’ll unpack 4 expertly crafted 1.5mL scents handpicked just for you based on your quiz results. And don’t worry about finding a scent you love—there’s nearly a 90% chance you’ll fall head over heels for at least one of the samples.
Goodbye Fragrance Counters… Hello Noteworthy!
The Discovery Kit (packaged in recyclable materials) arrived at my front door with three scents that matched my quiz answers, and a wild card fragrance that was a pleasant surprise!
Noteworthy gives you unlimited time to decide on a full-sized or travel-ready fragrance—you’ll pay $37.49 for .27 ounces, $59.99 for 2 x .27 ounces bottles, $124.99 for a 3.3 ounce bottle, and the Discovery Kit’s $24.99 fee will be applied to your first full-sized purchase.
Not only has Noteworthy simplified the fragrance-finding process, but I’m saving time and money too. No last minute trips to the mall, long lines at Sephora or Macy’s, or expensive gas and tolls!
Does Noteworthy Come Up Smelling Like Roses?
Yeah, AI and data science are trendy, but this signature scent company has completely reimagined the way I shop for fragrance, and I’m totally obsessed with my new signature scent—n,144!
But honestly, as someone who’s really picky with fragrances, I was a little skeptical they’d be unable to find the perfect scent for me, but (yay!) they did. And since you’ll get a refund if they’re unable to pair you with a scent you love, there’s no risk for you, and you can keep the samples too! #winning.
