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The Mascara My Daughter Uses Just Doesn’t Work for Me Anymore – Here is What I Use Instead

Violette de Ayala
ByViolette de AyalaDec 27, 2022In Partnership With Prime Prometics

My three kids have the most beautiful dark, thick, and healthy lashes. Not to boast, but I have to say, they got them from me–well, the under-50 version of me! As much as I have loved aging gracefully, one thing I miss the most are my eyelashes.

I’ve used irritating mascaras for years, cycling through tons of brands that just haven’t worked for my mature eyes. Prime Prometics came into my life right as I started to wonder if I’d be stuck using mascara that left my eyelashes feeling brittle forever! A friend told me that Prime Prometics mascara caters to women over 50 by packing their PrimeLash mascara with nurturing ingredients, which honestly sounded too good to be true. So, I decided to give it a go, and here’s what I thought.

Not your daughter’s mascara

Prime Prometics spent years creating the perfect wand-and-product duo, and with mentions in Vogue, Good Housekeeping, and Cosmopolitan, it’s safe to say that they delivered. The wand separates the tiniest of lashes for zero clumps, which makes your lashes look naturally full.

The mascaras I’ve previously used have chemicals that dry out my older lashes, and I’ve noticed these harsh formulations are irritating my sensitive eyes more than ever. PrimeLash is packed with good-for-you ingredients including squalane, and it’s pH balanced, hypoallergenic, vegan, cruelty-free, & organic, so it’s actually comfortable on your eyes.

On top of that, you can say goodbye to panda eyes and smudging–PrimeLash doesn’t smear like other mascaras have a tendency to do. With all this in mind, how did it perform?

My PrimeLash experience

I’ve always loved my brown eyes, and I feel like they’re my best asset. So, I couldn’t be more pleased that PrimeLash makes my eyes come to life and look like they did when I was 30!

For such a hydrating and non-waterproof formula, I expected it to smudge or flake throughout the day. No sign of that here! My lashes looked elongated but not spidery, and better yet, my sensitive eyes don’t burn when I use PrimeLash. The Magic Wand combed and separated my eyelashes perfectly, giving me so much confidence. I can go all day without rubbing my eyes or needing to take off my makeup, which is a big problem when I use other mascaras.

A product & price you can feel good about

Did you think this hero product was going to wreak havoc on your wallet? Luckily, PrimeLash comes in at only $28. For $28, you’re getting luxurious-looking lashes that are growing stronger, too. Not many mascaras can claim that!

Beyond their amazing products like PrimeLash, I love that Prime Prometics is mission-driven. They are passionate about giving back to breast cancer survivors, women on the medical frontlines, and they also invest in sources that educate mature women.

Prime Prometics’ offerings don’t stop at PrimeLash–I can’t wait to try their PrimeLash Growth Serum, Pro-Age Eye & Brows Makeup set, PrimeLip Lipsticks & Glosses, PrimeBrow Complete, and the PrimeWand Pigment.

I’m newly obsessed

I’m over the moon to have found a cosmetics company that focuses on supporting women and investing in research & development. I can’t wait to continue looking (and feeling) my best with Prime Prometics–this mascara is giving my kids’ long lashes a run for their money!