The year is 2023 and there are so many high-quality hair care brands to choose from. It’s thrilling if you’re keen on taking a Tour de Shampoo — but if that’s not your style, how on earth do you decide which is the right one for you?
We tried all the top haircare and organized them into one tidy list where you can see which line does what best, and which one takes the cake as our top winner. Take a look!
Best hydrating shampoo for repairing breakage... Olaplex
There are a number of factors that lead to split ends and hair breakage, like wielding heat tools on the reg, certain color treatments, harsh weather conditions, and more. If that’s you, it may be time to introduce some restorative haircare into your routine. Olaplex isn’t the only shampoo with reinforcing capabilities, but those with severe damage have been happy with the bond-repairing technology it offers.
Best clarifying shampoo for removing buildup... OUAI
It’s super common for oils, minerals, and hair products to build up in our hair and scalp, leaving them flaky, oily, or dull. When it’s time for a hair detox, some folks turn to OUAI’s detox shampoo, which uses apple cider vinegar to cut through the buildup. This product serves its purpose well — but even better than a hair detox is a shampoo that doesn’t cause buildup in the first place. More on that in a moment.
Best custom haircare to meet your every need... Prose
So many things affect how our hair behaves, from texture, density, and washing habits to our age and genetics. With Prose, all of that and more are taken into consideration when zeroing in on what should and shouldn’t go into the shampoo you use for every wash. Prose’s online consultation accounts for over 80 factors, from your ZIP code to your diet, and your custom products are sent right to your doorstep.
What really sold me is that while all these other brands have their niche, Prose is truly an all-in-one solution. You’ll be providing your mane with all the nutrients it needs and sparing it from anything that might cause buildup. It’s kind of amazing that something like this exists, isn’t it?
Most accessible for in-person shoppers... Nutrafol
We get it, sometimes it’s easiest just to grab your hair products while you’re out running errands, order from Amazon knowing it’ll arrive the next day, or pick it up while you’re already at your dermatologist’s office. Since custom haircare is made to order, only available online, and takes a little longer to arrive, it’s a gratification delay that isn’t for everyone. In that case, Nutrafol is a nice alternative.
Best premium haircare brand... Oribe
For so long, the only way to get your hands on quality hair products was to step into the salon and work with a stylist to score one of these holy grail brands. In the age of personalized haircare you can simply subscribe online and get salon-quality products delivered. If that’s not your vibe, Oribe is a favorite among many hairdressers, and is also carried at department stores like Nordstrom and Bloomingdale’s.
My favorite overall haircare... Prose
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The truth is, hair goals are specific to each individual, and haircare should be just as personalized. Prose shampoo is a premium hair product that helps with breakage while clarifying, rejuvenating, and optimizing your unique locks. They have a whole line of haircare to help you meet your hair needs and goals. And the best part is — if your circumstances change, your formulas can too. Update your preferences at any time, and your new custom hair routine will evolve right along with you.
