Chances are, you’ve probably come across influencers raving about OUAI and Prose, two haircare brands taking social media by storm. Looking to refresh your current routine? Need help figuring out which brand is worthy of an “add to cart”? We’ve broken it down into four easy-to-read categories to help you decide which brand ticks all of your boxes. (Hint: for us, it’s Prose, hands-down.)
