After menopause had me trying endless serums that overpromised and underdelivered, I’d pretty much resigned myself to the fact that my under-eyes were just going to look… well, like I’d lived a life. A good life! But still, bags, puffiness, dryness, the occasional "why do I look like I’ve been up for three nights straight" kind of morning? That was just part of the deal, I guess?
So when a friend raved about something called Boom Awaken, I gave her the classic raised eyebrow and a polite, “Sounds nice!” while mentally writing it off.
But she kept mentioning it—how it didn’t crease like concealer, how it felt amazing in the morning, how she actually looked forward to using it. Curiosity got the better of me.
And listen, I’m glad it did.
What Surprised Me First: The Visible Results on Day One
Boom Awaken doesn’t look like anything revolutionary at first glance. It’s a sleek little tube, simple, no frills. But the second I dabbed it on, I got it.
It’s cool. Instantly soothing. Like cucumber slices for your eyes, without the mess or the spa price tag. My skin drank it up.
I didn’t expect anything dramatic, but within a few minutes, I noticed the puffiness under my eyes had calmed. The tight, dry feeling I’d gotten used to (especially during hormonal swings) was replaced with something I can only describe as relief. I didn’t realize there was actually something out there waiting to answer to my post-menopausal skin.
Designed for Skin That’s Been Around the Block
The thing no one tells you about eye products: most of them are made for 25-year-olds. And at 47, I’m not looking for a miracle, I’m looking for something that respects the skin I have now.
Boom Awaken gets it. It was specifically made for mature skin. That means no harsh ingredients, no drying film that tightens and flakes off by noon, and no shimmer pretending to be “brightening.” Instead, it uses a gentle, antioxidant rich botanical complex that actually supports the thin, delicate skin around the eyes instead of fighting it.
The formula includes nourishing hydrators like caffeine, soothing botanicals like wild mint and green tea, brightening actives like Vitamin C and licorice root, and just a hint of light-reflecting iridescent mica—enough to visibly brighten the under-eye area without looking glittery or makeup-heavy. It’s subtle, natural, and designed for real skin.
No Makeup? No Problem.
I started using Boom Awaken on bare skin before my morning coffee. I’d glance in the mirror and—okay, it didn’t turn me into a supermodel, but I looked rested. Like myself, but with better lighting.
I didn’t need to pile on concealer. Some mornings, I skipped it altogether. And I still felt presentable on Zoom, or when running into people at the grocery store. That’s a big deal for someone who’s spent years camouflaging tired eyes.
On days when I do wear a bit of makeup, Boom Awaken layers perfectly; no pilling or weird interaction with foundation. But even more often now, I wear nothing at all, and I don’t feel like I’m hiding.
A Pro-Age Philosophy I Can Actually Get Behind
The thing that sealed the deal for me was the why behind the product. Boom was created by Cindy Joseph, a pro-age makeup artist and model who spent her career redefining beauty for women over 40. Her whole philosophy? Aging isn’t a problem to fix. It’s something to celebrate.
That ethos shows up in everything Boom makes. They’re not trying to sell you your 30s back. They’re helping you feel good right now—hydrated, fresh, lit up from within—and they’re creating products that actually support your skin for the long run, not just for the next five minutes. It’s pro-age care that respects where you are and helps your skin stay comfortable, resilient, and radiant over time.
Bottom Line: I Was Wrong, Boom It Is.
I started out skeptical. I thought I’d use Boom Awaken for a few days, decide it was “fine,” and toss it in the drawer with the rest of my abandoned skincare.
Instead, it’s now a permanent part of my routine—and not because I’m chasing some impossible standard, but because it makes me feel more like myself. More rested. More confident. More seen.
Ladies, it’s time to give Boom Awaken a try. It’s fine if you’re skeptical, just get ready to be proven wrong by this little $48 tube.
