The prenatal vitamins I took during my first pregnancy made me feel awful—nausea, a terrible aftertaste, and the guilt of skipping doses when I couldn’t stomach them. So when I got pregnant again, I knew I needed something better.
That’s when I discovered most prenatals aren’t even backed by clinical research, especially not research that includes moms of different backgrounds. I wanted something more thoughtful. More trustworthy.
That’s what led me to Ritual.
With over 7 million bottles sold, Ritual’s Prenatal Vitamin is the #1 best-selling prenatal‡—and the only leading one backed by its own human clinical trial†*. The difference is clear.
Here’s why I’m officially on the Ritual train:
1. It’s the only one that’s backed by its own clinical trial
Ritual didn’t just toss together a blend of vitamins and hope for the best. Their 24-week clinical trial included pregnant women in their second and third trimesters, and showed that the Prenatal delivered key nutrients like folate, biotin, and vitamin D.† Moms in the study also reported a gentler experience, easier swallowing, and even lower cortisol levels.†* As someone who wants ease and peace of mind during pregnancy, this is huge.
2. It doesn’t make me feel sick
I’ve tried prenatals that made me queasy, especially on an empty stomach, but Ritual’s delayed-release capsule is designed to dissolve in the small intestine, where nutrient absorption is more efficient—and it doesn’t upset my stomach at all.* It’s one of those things where, when it’s working, you don’t notice it. And for me, it’s working.
3. The ingredients are clean, vegan, and traceable
Ritual’s formula includes 12 traceable ingredients—no shady additives, no artificial colors. I could literally click on their website and see where each ingredient comes from and why it’s there. The formula is vegan, non-GMO, gluten-free, and third-party tested for heavy metals. When it comes to what goes into my body—and by extension, my baby’s—having clean, traceable ingredients helps me feel more informed and supported in my decision.
4. It's easy to take
So many supplements are formulated without considering the day-to-day of mom life. Ritual clearly thought about how a prenatal fits into a real routine—from the smooth, easy-to-swallow capsule to the citrus or mint essence that keeps every dose fresh. It’s a small detail, but it genuinely makes taking it each day feel more enjoyable. Plus, you can take it with or without food, which is a game-changer when your meals don’t always happen on schedule.
5. It’s not just hype—it’s changing the standard
There’s a big gap in maternal health research, and Ritual is helping close it. Not only did they recently complete a clinical trial on their prenatal, but they have also committed to having clinical trials on all their products by 2030. That level of care and commitment? You can feel it.
My healthy pregnancy includes Ritual Prenatal Vitamins—
If you’ve been told that any prenatal would do the trick but aren’t so sure you agree, this is for you. If you want one that’s rooted in research, integrity, and intention, you’ve found it. That’s what Ritual brings to the table—and I finally understand why they are the #1 best-selling prenatal.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
†Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
‡Based on net sales from industry data including Nielsen IQ, Stackline, and Numerator as of Q4, 2024 and top 5 products.
