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I Was Skeptical About Eco-Friendly Toilet Paper… Here’s Why Who Gives A Crap Changed My Mind.

Beatrice Wilter
ByBeatrice WilterJul 17, 2026

I'll admit it: I've become pretty skeptical whenever I see the words "eco-friendly" or "sustainable" on a product.

It seems like every brand makes those claims these days, so when I started looking into bamboo toilet paper, my first thought wasn't, "This must be better." It was, "How do I know this is actually more sustainable than regular toilet paper?"

I didn't want to switch just because the packaging looked greener. I wanted to know whether bamboo toilet paper was genuinely a better option or simply good marketing.

That's what led me to Who Gives A Crap.

The more I learned about how they make their bamboo toilet paper, the more I realized there was a real difference.

☁️ The TP Is Surprisingly Very Soft & Does Not Fall Apart

My next assumption was that sustainable toilet paper probably wouldn't feel as nice.

Thankfully, I was wrong.

Who Gives A Crap's bamboo toilet paper is extra cushy 3-ply, making it luxuriously soft while still feeling ultra-strong. It also has no inks or dyes, is kind to sensitive bums, and plays well with most septic tanks.

Instead of feeling like I was compromising to make a more sustainable choice, I felt like I was getting a premium product.

🌿 Bamboo Is A More Sustainable Alternative

The biggest thing I discovered was that not all toilet paper starts with the same raw material.

Traditional toilet paper relies on trees, while Who Gives A Crap's toilet paper is made with 100% renewable and sustainable bamboo fibers. Unlike trees, bamboo grows incredibly quickly, making it a more sustainable alternative for toilet rolls. The bamboo is sourced from cooperative plantations made up of lots of small farms, and every roll is wrapped in recycled paper.

That was the first moment I felt like the sustainability claims were backed by something tangible instead of just clever branding.

📦 The Value Was Way Better Than I Expected

I also assumed sustainability would automatically cost more.

Instead, I learned the price per sheet is just 42 cents per 100 sheets. Because the bamboo toilet paper comes in super long mega rolls, I wasn't replacing rolls nearly as often as I had with standard toilet paper.

It was a good reminder that value isn't just about the sticker price. It's about how long the product actually lasts.

💚 The Company's Mission Made Me Trust Them Even More

By this point, I already believed in the product.

Then I learned that Who Gives A Crap donates 50% of its profits, and it reinforced that the company's commitment to doing better extends beyond the toilet paper itself.

It didn't feel like sustainability was simply a marketing angle. It felt like it was built into the way the company operates.

✅ Why I'm No Longer Skeptical About Bamboo Toilet Paper

I started this process wondering whether bamboo toilet paper was actually more sustainable or whether it was simply another trend.

After learning more about Who Gives A Crap, I changed my mind.

The toilet paper is made with 100% renewable and sustainable bamboo fibers, wrapped in recycled paper, comes in super long mega rolls, costs just 42 cents per 100 sheets, and still delivers the softness and strength I expect.

I didn't switch because someone told me bamboo was better. I switched because Who Gives A Crap gave me enough reasons to believe their approach to sustainability was genuine.