I hate gimmicks. Can’t stand ‘em. So, when a friend told me about a new brand he tried after reading about it in Rolling Stone, I was skeptical… even more so when he revealed it was a line of men’s grooming products.
I came in prepared for all style and no substance (I don’t need gold flakes in my soap!) but Duke Cannon, he explained, isn’t about the bells and whistles; they’re about making superior-quality grooming goods that meet the high standards of hard-working men.
I figured I’d try it for myself and, after a few weeks, I have some thoughts about Duke Cannon’s set of man-maintenance tools:
Not Just Product-Tested… Battle-Tested
Duke Cannon is more than just a grooming brand for the hard-working guy; it’s a set of tools that have been forged by the pressures of the world’s harshest environments and the demands of the world's toughest jobs.
Taking notes from active duty soldiers in the U.S. military serving around the world, Duke Cannon bars of soap come in the same “brick” shape that American G.I.’s used in the Korean War—except now they smell good, too. Despite my early skepticism, this lineage earned my trust.
All of Duke Cannon’s products are Made in the U.S.A. and they donate a portion of proceeds to organizations that directly assist veterans. I feel good having a soap that smells this nice and gives back to the people who have earned it.
The Swiss Army Knife of Men’s Grooming
All the time, I see grooming brands coming out with solutions to problems I don’t have: I can keep myself clean, no magic beans required. I was happy to see that Duke Cannon, on the other hand, has exactly what a man needs, and only what a man needs.
I keep my beard, body, and hands smelling good, like a guy who takes care of himself should, and Duke Cannon’s got all the essentials.
In addition to their hard-working bricks of soap, they offer a full, no-frills line of beard and hair care products, face wash, moisturizer, deodorant, hand balm, and even a few straight-forward colognes—in short: everything you need, and nothing you don’t.
Nowadays, I know that I look (and smell) like I’m in peak condition, without any stress about B.O.—we’ve got more important things to focus on, anyway.
Badass Scents
A quick note about my wife: she smells amazing. But… I don’t want to smell like my wife. I want to smell like a man should smell—the way men used to smell. I’m talking leather, smoke, pine trees, bourbon, the open ocean.
In this department, Duke Cannon has us covered. With their Find Your Scent Quiz, they make it absurdly easy for you to find the musk that suits you. I’m partial to the Naval Diplomacy scent; that said, I’m pondering Bourbon for my next Big Ass Brick of Soap order.
Whatever I choose, now I know Duke Cannon will keep me smelling badass.
Grooming Without the Gimmicks: Just Affordable, High-Quality Products
I never thought I needed new soap but, after trying Duke Cannon, one thing is clear: this is the soap guys should have always been using.
I was definitely skeptical at first, I won’t deny that…but the upside of switching to Duke Cannon was too good to ignore: cleanliness with staying power, strong scents with longevity, and a price that doesn’t dirty up my bank account.
Oh, yeah: Big Ass Bricks of Soap start at $9.00, and as I use them, I’m impressed with how much bang I’m getting for my buck. Plus, the fact that the money I put towards Duke Cannon products goes to supporting veterans makes it a no-brainer. If their grooming products are the choice of men serving this country, then they’re definitely the right choice for me.
