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I Tried the Holy Grail ‘Baked’ Powder Foundation for Mature Skin—Is it Worth the Hype?

Stacie Hamilton
ByStacie HamiltonMay 16, 2023In Partnership With Laura Geller

I'm always a skeptic when it comes to beauty products that gain a lot of buzz, and Laura Geller's Baked Balance-n-Brighten Foundation certainly fits the much lauded bill. This foundation is a frequent flier on just about every rec list for mature skin, cited by makeup artists, celebrities, and gurus alike for both easy application and beautiful results.

As someone with mature skin who has struggled to achieve a natural-looking finish with most foundations, I absolutely had to put this one to the test. Read on to see if it lived up to its reputation:

Coverage that Enhances Your Skin’s Natural Beauty

Baked Balance-n-Brighten is a light-to-medium coverage baked foundation that comes in nine shades that adjust to match most skin tones, from Porcelain to Toffee. Each compact is a marbled swirl of six pigments designed to add weightless dimension, and to color correct any redness or dark spots, as well as add radiance.

For my first application, I used the Laura Geller kabuki brush to apply enough foundation to even out some redness and balance my skin’s usual tone. Since this foundation isn’t full coverage, I was worried I’d need to use a ton of product to get the right finish, but I was pleasantly surprised to find a little actually went a long way. My skin looked fresh, natural, and almost airbrushed. Even though it's a baked powder, it wasn't cakey or drying on my skin at all. This is all down to Laura Geller’s manufacturing process: Baked Balance-n-Brighten starts as a cream foundation, and from there, it’s hand-baked in Italy for 24hrs on terracotta tiles. The result is a “baked” powder foundation that actually feels creamy to the touch!

Long-Lasting Results Without Settling in Fine Lines or Wrinkles

As someone with mature skin, it can be super challenging to find a foundation that doesn’t settle into my skin’s fine lines and wrinkles. I’ve tried lots of different powders and creams over the years, and while some get the job done at first, almost all of them eventually find their way into my skin’s creases and wrinkles before the night is over. Let’s be honest: with some exception, a stripey finish is rarely a good look.

With Baked Balance-n-Brighten, the coverage I get from the beginning is the coverage that lasts, and even after a full day of activity, my skin is naturally bright, even, and smooth—almost as if I’m not wearing foundation at all.

Shade Match without the Hassle

Possibly my favorite part of ordering this foundation was how little effort I needed to put in to get the right shade for me. Laura Geller offers an “Ask Our Pros” feature, a live chat with one of their color match experts guaranteed to find your ideal shade within minutes. They even have free shipping on US orders of $40, and free returns within 30 days if you aren’t sold.

A Total Game Changer for My Mature Skin

I'm no longer a skeptic! This foundation deserves all of the hype that it gets and is now a mainstay in my routine. I can see why women of all ages and skin types love this product, especially women with mature skin.

The crease-free coverage is long-lasting and doesn't settle into my fine lines and wrinkles, already a step ahead of just about every foundation I’ve ever tried. It's also free of fillers and binders and is dermatologist approved for sensitive skin and for those with skin issues like psoriasis and rosacea, so I can feel just as good about the ingredients I’m putting on my face as I do about the coverage. I only wish I’d tried it sooner!

Balance-n-Brighten Foundation is truly for everyone, especially my fellow mature skin friends who want their natural complexion to shine through without glitter or sparkles. If you're looking for a foundation with light-to-medium coverage that's easy to use and will keep you glowing all day and night, then look no further. Plus, for a limited time, Laura Geller is offering 40% off sitewide with code M40!