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I Finally Found a Gift Site That Puts Amazon to Shame

Anna Smith
ByAnna SmithJan 28, 2026In Partnership With Uncommon Goods

I can’t be the only one who opens Amazon to buy a gift and immediately regrets it. So many options…and somehow none of them feel right. I take pride in surprising friends and family with presents that are thoughtful and memorable, so I’ve traveled the web for a site filled with enough unique, original offerings to delight them all.

The one site that’s in a league of its own: Uncommon Goods. It’s a curated collection of original, meaningful, often handmade gifts–not a junky assortment with a few gems buried in the mix.

Here are five reasons why Uncommon Goods beats Amazon every time when it comes to finding gifts you simply can’t get anywhere else.

If you need one site that covers everyone: Uncommon Goods

The variety is unmatched. Need something for a niece who loves tarot? There’s a Tiny Tarot Deck Necklace—or she may decide to gift some readings ($60). For the uncle who’s the king of cheesy punchlines? I’m excited to give mine the Dad Joke Every Day Mug ($28) with a QR code that generates a new idea with each morning’s cup of coffee. For your best friend who devours NYT puzzles? The Woodle Crossword Dice Game ($35) is the analog equivalent, and endlessly entertaining. From holiday hosts to kids, coworkers, and in-laws, there’s truly something for everyone.

If you care about quality: Uncommon Goods

Scrolling Amazon, it’s hard to know if you’re buying something durable or just another knockoff. At Uncommon Goods, quality is the standard. Their products are often handmade in the U.S. or crafted in small batches, like eco-friendly candles or jewelry created by artisan designers. That attention to detail makes every gift feel more meaningful—and longer lasting.

If you're looking for a cheap gift: Amazon

Amazon definitely has its place. When you don’t want to spend a lot or are buying something purely practical, it’s hard to beat the convenience. That said, gifts from Amazon usually prioritize speed and price over quality and personality.

A lot of the options feel interchangeable, and it’s easy to end up with something that technically works but doesn’t feel especially thoughtful. If your goal is simply to grab something cheap and move on, Amazon does the job. But if you want a gift that feels intentional or memorable, that’s where Uncommon Goods starts to shine.

If you want a unique gift: Uncommon Goods

This is the biggest reason I keep coming back. Everything on Uncommon Goods feels like something you found, not something you panic-ordered. You’re not scrolling through pages of the same product in ten different colors, trying to convince yourself one of them feels special.

Instead, the gifts feel original and thoughtful—like they were actually made for someone, not mass-produced for everyone. It’s the kind of stuff people open and immediately ask, “Wait, how did you think of this?” And honestly, that reaction alone makes it worth it.

If you want to raise your gift-giving reputation: Uncommon Goods

Not to be dramatic, but once you give a couple of genuinely good gifts, people remember. Suddenly you’re the person everyone expects to show up with something thoughtful, unique, and a little unexpected.

Uncommon Goods makes it way easier to live up to that reputation without overthinking it. You don’t have to reinvent the wheel or spend hours searching—there’s almost always something that feels like a win. It’s basically a shortcut to looking like you’re really good at gift-giving, even when you didn’t stress about it nearly as much as people think.

Bottom line: Uncommon Goods is a treasure trove worth gifting from

Amazon might be where you turn for something quick, but when it comes to gifting, Uncommon Goods is the hands-down best spot for unforgettable items. Skip the fruitless scrolling and shop somewhere that makes it easy to surprise and delight the people you care about most. With unique, high-quality, and customizable gifts, Uncommon Goods turns shopping into something meaningful—and memorable.

Everyone deserves a gift they can’t stop talking about, and if you ask me, you’ll only find those at Uncommon Goods.