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How I Brightened My Smile Using SNOW’s Instant Brightening Purple Serum

Alexandra Walsh
ByAlexandra WalshDec 12, 2023In Partnership With SNOW

I love my coffees and teas - I mean, who doesn’t? It’s a daily ritual that helps start my day off on the right foot. But with this habit comes unfortunate staining, and my teeth have been getting progressively more yellow.  🫣

I’ve tried all kinds of over-the-counter whitening products, only to be left over-sensitized, and still having a lighter yellow undertone. I’d heard amazing things about SNOW’s whitening system, but I also kind of needed results yesterday. To my great relief, they recently came out with an Instant Brightening Purple Serum that is designed to help brighten teeth while you whiten. Instant results while I work toward my overall whitening goals? Yeah, sign me up. Ain’t nobody got time for living another day with yellow-stained teeth.

It’s Makeup - But For Your Teeth?!

I was a little skeptical at first about SNOW's Instant Brightening Purple Serum… how could this purple toothpaste brighten my teeth, without leaving my whole mouth, well, purple?

Turns out, the answer lies within color theory. Yellow and purple are opposites on the color wheel, meaning they cancel each other out. By applying purple to yellowing teeth, they temporarily become enhanced, hiding teeth stains and appearing brighter than before.

While this quick fix doesn’t permanently whiten the teeth (I’m using SNOW’s whitening system for that), it does brighten them for the day - making it perfect for events, content creation, or even daily use - anytime I want to give my smile a brighter boost. This makes it a perfect complement to the broader whitening systems by SNOW that meet more long-term whitening goals, like permanently erasing teeth stains.

Brighter, whiter smile in just 2 minutes 😁

I found that using the Instant Brightening Purple Serum is as easy as brushing my teeth. They say to start with clean teeth - so I use my SNOW whitening toothpaste, brush for a couple minutes, and follow it up with 2 pumps of this serum, then brush for another 2 minutes with my soft bristle toothbrush. I then spit it out, and rinse my mouth with water to get any purple off my gums/lips.

I’m not exactly sure how the serum maintains a lasting effect on my teeth throughout the day, but it’s magical! My smile immediately becomes the brightest it’s ever been, lasting for hours and hours. Now if only my foundation could work this well!

With Instant Brightening Purple Serum, I never have to find myself in a pinch with a dull smile between whitenings. And even better, I’ve personally experienced zero sensitivity with this quick fix, and it’s reassuring to know that it’s safe for the enamel.

Clean ingredients for a guilt-free smile

I’m pretty health conscious, so I’ve been impressed with the entire SNOW whitening system, given how clean (and effective!) their ingredients are. Instant Brightening Purple Serum is free of sulfates, parabens, alcohol, fluoride, gluten, sugar, vegan & cruelty free - and made right here in the USA.

It contains hydrated silica to remove stubborn plaque and surface stains, peppermint oil for that refreshing flavor and breath, and xylitol which helps curb the growth of harmful bacteria and maintain a neutral PH in the mouth. In layman’s terms, I’m not throwing ineffective solutions into my mouth - or worse, toxic ones. This is the real deal, and I’m loving the outcome.

A new staple in my smile care routine

SNOW Instant Brightening Purple Serum is easily one of my new favorite products that I’ll be wanting to have on me at all times. It’s totally worth the $22 for 30ml, and works incredibly well as a complement to their entire whitening system - helping me to brighten my teeth while I whiten. Even better, right now you can get Instant Brightening Purple Serum for just $13.20 (that's 40% off!). It’s also super travel-friendly, making it a great on-the-go option for those times I really need it. This one has definitely earned its place in my smile survival kit!