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My Subscription Addiction
My Subscription Addiction

Freshly is Gone – Here’s Where to Go to Get Your Prepared Meal Fix

Christen Russo
ByChristen RussoJan 18, 2023Sponsored

If you have your finger on the pulse of meal delivery subscriptions, you know that not all meal kits are created equal. Some send you a box of produce and instructions, and ask you to make something of it. Others, like Tovala and Freshly, leave the legwork to the trained chefs, ensuring your fridge is stocked with can’t-go-wrong meals. It’s the guarantee of deliciousness for me. So, which prepared meal delivery service is better?

Freshly had a ton going for it, but as of recently, they’ve closed their doors. It’s no reason to get bummed out, though—this is actually a great opportunity for you to experience an even better meal subscription. Here’s why Tovala’s smart oven & meals are at the top of my list.

You’ll be done with prep in 3, 2, 1…

You know how recipes often provide the “prep time” and “cook time” at the top? And they make promises they can’t keep? Let me promise you this: your Tovala meal takes less than 1 minute of preparation, just like how Freshly used to be. All you do is grab your Tovala meal from your fridge, scan the QR code on the package, and pop it in the smart oven. Here’s where Freshly and Tovala differ:

  • With Freshly, you could pop your food in the microwave, which, presumably, you already own.
  • With Tovala, you’ll need to purchase their smart oven to cook the meals. Here’s the thing. The finished product is way better because it’s a convection oven programmed to cook your meals for the exact right length of time. We all know oven-baked dinners are yummier than microwaved dinners. The Fig-Glazed Pork Chop is about the most flavorful meal I’ve eaten in a long time. Add some green lentils, caramelized onions, and brown rice into the mix? Tovala’s smart oven is almost too good. Yum.

It’s delivered weekly

Tovala is here to feed you. They’re not requiring you to clean out the forgotten corners of your freezer (read: skeletons in your closet) in order to do so. You’ll let them know how many people to feed and how often, and pick your weekly delivery day—Tovala and Freshly have all this in common. Where Tovala takes it to the next level is they fill your meal docket for you based on your preferences. Want to be more hands-on? You can update them. But if you want to set it and forget it, you’ll still be putting food on the table.

It's a full meal in front of you in 20 minutes or less

Having to invest in the Tovala smart oven is a small cost by comparison to the time you’re saving with planning, preparing, and cooking chef-quality meals. Of note: it works with more than just Tovala subscription meals—there’s a whole list of familiar brand names you can get at the grocery store (including everything from Trader Joe’s) that are compatible with the technology. So, not only do you get to enjoy the fresh meals Tovala delivers, your favorite frozen meals are going to be the best versions of themselves. And there’s literally no margin for error. The oven heats to the right temperature and cooks for the right length of time based on the info it’s reading from that QR code. So simple.

You’re going to be so happy

Maybe you’re a former Freshly subscriber looking for a comparable meal delivery service. If so, I feel confident you’re going to love Tovala even more. Maybe you’re new to prepared meal subscriptions. If so, you’re about to live your life changed and your mind blown. Maybe you’ve never subscribed to any sort of food box and you’re Meal Kit Curious. If so, oh my gosh, all aboard the Tovala train—you’re going to wonder why you didn’t hop on sooner.