How will I be matched with brands?
During the signup process, we’ll ask you about your favorite brands and the product categories that most interest you. Are you a mommy blogger who wants to review diapers and baby food? Or an influencer who likes testing out makeup and skincare? We’ll use that information to pair you with brands you either already love or are excited to try.
Will I be able to choose which brands I work with?
Always. We will do our best to match you with brands we think are a great fit for you, but there’s never any pressure to proceed with a match that doesn’t feel right. We wholeheartedly believe that genuine opinions and real customer experiences drive sales, so we encourage you to only accept assignments that spark joy.
Will I be able to choose what to write about?
When you’re matched with a brand, you’ll be given guidelines for the review. These guidelines may include length, tone, and structure. Additionally, we will provide you with writing tips to help ensure your content performs well. Creative control, however, is always up to you. You’re here because you have an authentic voice and a unique perspective, and we want to hear it.
What is social whitelisting?
Social whitelisting is an advertising practice employed by brands on social media. By promoting content via influencers’ own channels, brands are able to connect with potential customers in a way that is genuine and authentic. At MSA, we facilitate social whitelisting using our own handles as well as those provided by independent influencers and creators.
If I give brands access to my social media handle, can they post things to my account whenever they like?
No. We have clear agreements with our brand partners about what they can post and when. When you agree to lend us your handle for social whitelisting, we will agree in advance what content can be posted. You won’t ever be surprised with unauthorized content being posted to your feed.
MSA specializes in written reviews. What if I’m not a writer?
We made a name for ourselves in the review space by writing about products and subscriptions, but we’ve since expanded to work in other content formats on a range of platforms. If you prefer to work in video or only post to TikTok, we’d still love to work with you.
How quickly can I get started?
Once we agree to explore a partnership, you’ll be matched with your first brand and asked to produce a test review. We’ll provide you with the tools and resources you need to produce high-quality content designed for social whitelisting, and our expert editors will work with you to make sure it’s the best it can be. After your first campaign has gone live, we’ll keep an eye on its performance and issue a decision regarding program approval. Once you’re in, you’ll be matched with additional brands and invited to create content on an on-going basis. The onboarding process takes about three weeks from start to finish, but we’ll deliver your first assignment as soon as we shake virtual hands.
What makes you different from other influencer platforms?
We lead with authenticity and seek to connect real customers with brands they already love. There may occasionally be opportunities to receive a product in exchange for a review, but we will never ask you to review a product you can’t get excited about. We value our creator partnerships and look to deliver opportunities that are on-brand for you and mutually beneficial. We also offer extremely competitive compensation opportunities that reward creators when their content performs well. Our revenue sharing model means that you get paid fairly for your talent and expertise, and it creates a supportive environment where we’re all working towards the same goal.
