At Obvi we wanted to break the stigma around collagen needing to be an additive versus being able to take as a stand alone drink which actually tastes good. Our formulation pairs up neck and neck with the best hydrolyzed bovine collagens in the market, but what makes ours superior is the flavor system. Our flavor system was derived with the mindset of: collagen doesn’t have to be boring. Collagen is generally perceived as an unflavored additive. What we developed here at Obvi was not only a flavor system that tastes delicious but one that will also help the daily cravings for sugary cereals. Not only is there not a single cereal flavored collagen on the market, there is also very few flavored collagens that taste decent enough to consume.
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