1. Alleyoop’s Eyeshadow Sticks come in the colors I actually use
I've never used up an entire eyeshadow palette. Have I gone through one or two shades? Sure. But I’ve thrown away a lot of palettes in my day, and not a single one was empty. That’s kinda crazy, right?
With Alleyoop’s 11th Hour Eyeshadow Sticksthey’ve somehow managed to peek into my makeup past to create a range of shades that resemble the ones I’ve actually used up. They’re my hero colors. The cream sticks are easy to apply, and the powdery finish is perfection.
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2. There’s minimal packaging with Alleyoop’s products
Not too long ago, I placed an online order for two eyeshadow palettes. Each one came in its own box, which was then wrapped in plastic and encased in bubble wrap to ensure they arrived in one piece. That’s a lot of unnecessary material.
With Alleyoop, the packaging is minimal and clever. Multi-functional products are their bread and butter, and Alleyoop even specializes in cream-to-powder formulas that won’t crumble en route to you. This means fewer products, less bubble wrap, and minimal waste.
3. I don’t waste any money with Alleyoop’s Eyeshadow Stick
I did a palette inventory, and the average palette I own contains 9 shades. Average cost? Let’s say $30. That’s $3.33 per shade. If I’m being optimistic, I maybe actually use up 3 shades from each palette. Currently, I have 12 palettes in my makeup collection, which means I’ve spent a total of $240 on colors I’ll never actually use. Oof.
Alleyoop’s 11th Hour Eyeshadows are $24 each. I just got to the bottom of my first one (Gotta Guava, a shimmery subtle pink, has become my go-to everyday eyeshadow shade), and I just reordered. I’ve never reordered a palette.
4. Alleyoop’s Eyeshadow Sticks are easy to apply
Receiving a palette full of colors is exciting, but choosing three to blend in just the right way for that perfect makeup look isn’t always easy.
With Alleyoop's cream sticks, I don’t have to strategize prior to application or worry about blending. Each shade is designed to stand alone, and application is a breeze. I just swipe and go. Also, they include a sharpener on the end so I can turn my stick into a precision eyeliner for a new look.
5. I don’t need a primer to get all-day wear
Usually, to get your eyeshadow looking anywhere close to what it looks like in the pan, you must start with a good eyeshadow primer. Not only is a primer necessary to get a good color payoff but you’ll need it if you want your shadow to last and not crease.
I love that with Alleyoop’s eyeshadow sticks, I can skip the primer and have an easy application that lasts. The color payoff is incredible and it doesn’t smudge or crease. Oh, and it’s also waterproof.
Now, don’t get me wrong, I’m not running to my vanity to sweep my expensive makeup into the trash can, but I’m going to start doing things differently from now on. No more expensive palettes; I’m sticking with Alleyoop.