Let me set the stage for you: I've been a loyal Olaplex customer for quite some time now. While it’s served me well, I couldn't help but wonder if there might be something better out there. So when I heard about Prose, a haircare brand that promised truly customized haircare, I was pretty curious.
The buzz surrounding Prose intrigued me. (Those Instagram ads with people running their fingers through their silky hair are #hairgoals!) I decided I had to find out if the hype was real — and let me tell you, I’m not exaggerating when I say I’ve found the holy grail of custom haircare.
Since I made the switch, my hair has seriously never looked smoother or shinier (and that's without hot tools!).
Here’s why I’m ditching Olaplex for Prose:
1. My Prose products are literally made for me
One of the things that immediately grabbed my attention about Prose is the fact that when they say “custom haircare” they really mean it. Olaplex offers a hair quiz that gave me recommendations for the products that were most likely to work for me, but Prose took it to a whole new level!
I filled out a detailed questionnaire that covered everything from my hair type and main concerns to my lifestyle and location. (Even the water hardness in my area was taken into account.) Then all of that information was used to create a one-of-a-kind formula that’s made just for me.
2. I can tweak my formula at any time
With Olaplex, once I picked a product, that was it — I was committed. Of course, I could always order a different product in the future, but there was no guarantee that it would work. With Prose, flexibility is key. I love the freedom of being able to recalibrate my formula as needed.
Not only can I tweak the formula to address any new concerns, but I can also personalize the scent. Talk about a luxurious experience!
3. Prose gives me the most bang for my buck
Investing in haircare is important, but so is getting the most value for my money. Prose and Olaplex are similarly priced, and both offer a super convenient subscription that saves you money and gives you free shipping.
But with a Prose subscription, not only do you get 15% off every subscription order, but you’ll also get one free product for every 10 purchased.
If you decide to add a Custom Scalp Mask, Custom Hair Oil, or any other of their custom hair products to your routine, you’ll be scoring a lot of freebies in no time.
4. I like a simple ingredient list
Personally, I’m partial to ingredients that I can actually pronounce. If I can’t read it, then I’m not entirely confident I know what it is. Olaplex has an ingredient list with multi-syllable words I can’t pronounce. To be fair, they could be the scientific names of things that I’m totally familiar with — but I feel more confident with the simple, recognizable ingredients in my Prose formula.
I also love that Prose has a comprehensive ingredient glossary on their website and I could read about each ingredient in my custom formula and what it does.
The Holy Grail of Custom Haircare
It’s safe to say that I’m a fully converted Prose fan. From the ultra personalization of my products and my ability to tweak the formula as needed, to the fact that the ingredient list is clean and simple, I have zero regrets about making the switch from Olaplex.
My hair has never looked or felt better and now I get to be one of those people running my fingers through it all the time.
