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My Subscription Addiction
My Subscription Addiction
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Wait, You Haven’t Heard of Lotza?

We review boxes. That’s what we do. At MSA, we want to make sure that you know exactly what you are getting when you subscribe to a box. You get the facts, you get the photos, you get the value, you even get some opinions. But we know that there is more to it than that. What if there was a place where you could find out how that box could make you feel?

Turns out, there is. Lotza has created that. 

Lotza is not just another e-commerce platform. It's a thriving community where people come together to share their feedback, experiences, and emotions about the products and services that make their lives a bit more exciting and fulfilling.

The Heart of Lotza: Emotional-Based Ratings

We have one reviewer per box. With that you get to know a bit about them - their personality, their family, their pets. Taryn is allergic to highly scented products, Becca’s kids like both science and art boxes, Geraldine is a dog person, and Mary is a clothes fiend who LOVES her bunny. That tells you something, but not the whole thing. There is data, but how does that apply to you? And what about the cat people?

With Lotza you get a community.  And your community will not only tell you what they got in their box and what they think, but also how they feel. Lotza has a unique emotional-based rating system, which also tracks sentiment over time. It starts at neutral, but has a range from infuriating to ecstatic. Feelings are not static, so why should reviews be based on only one point in time? With Lotza you can review a product more than once, based on how you feel about it at any given moment.

A Community of Connection

And we aren’t just talking happy or sad, with Lotza you can find out if your subscription or product is exciting or disappointing or even confusing. Since you can track your emotions over time, as well as see others, it’s easier to get a feel for a particular subscription. Is a box you have your eye on constantly getting more and more positive reviews? Or does it seem like subscribers are not quite getting what they had come to expect. You will know with Lotza. And brands will too.

A Win-Win for All

The brands will gain insights on their products through our feedback to improve them and make them what you want and expect them to be. This ensures that you will receive products that are tailor-made to suit your needs. Brands want a place to hear your voice (rather than angry emails) to let them know what they can do to give you the experience that you desire. Lotza is that place.  It is that community that makes finding the perfect product better for everyone and allows Lotza to match consumers with brands based on their own discoveries through the platform.

Your Platform, Your Way

Be assured, they also understand that people prefer their communication in different ways. With text and images, audio and video, you can consume and share your opinions in the way that you feel most comfortable. And you don’t need to be an expert or a seasoned aficionado, you just need to be curious and willing to share. Because this is a community. A community that MSA is happy to be a part of.

Ever Expanding Products

Lotza is growing. There is a constant stream of new products and categories being added, so there is always something new to discover. You may just find that hidden gem you’ve been looking for. And if you don’t see what you’re looking for you can add it yourself! That’s what makes Lotza special - community driven engagement.

The growth isn’t just in products, it's in the authentic written reviews, audio, and video of users engaging with the products. Every day there’s more and more content being posted including custom content from the Lotza team that blends community feedback with editorial analysis. This way you get a full understanding of the subscriptions and products that you care about.

Join the Lotza Community Today

We love that you’re part of the MSA community and we want you to grow with us. We would love for you to join the Lotza community and start engaging with other reviewers to find that perfect subscription. We’ve been pretty impressed with Lotza so far (check out their Ipsy reviews) and we think it’s a great addition to the subscription box and DTC community. See you there!

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1 comment


Love the reviews and honesty has helped me make my purchases with confidence and assurance thank you

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