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My Subscription Addiction
My Subscription Addiction

HelloFresh vs. Blue Apron: Which One Is Right For You?

Kat Giuffrida
ByKat GiuffridaMay 14, 2022

POV: You’re searching for a meal subscription service that requires you to cook your meals from scratch and provides you with new recipes to try each week. You're stuck between choosing HelloFresh and Blue Apron.

If you want the most options for types of meals … HelloFresh

Personally, I like to have some variety when subscribing to a meal delivery service. Although I certainly have my favorite types of food, it's still fun to try out recipes that I wouldn't cook on a regular basis.

This is one of the major reasons why I enjoy HelloFresh -they offer 6 types of meals which include Meat & Veggies, Veggie, Family-Friendly, Fit & Wholesome, Quick and Easy, and Pescatarian.

Blue Apron, on the other hand, only offers Signature, Wellness, and Vegetarian.

If you need a full set of kitchen tools … Blue Apron

While it doesn't offer as many meal categories, Blue Apron does offer a huge selection when it comes to kitchen tools.

I could see this being incredibly helpful for when you need guidance on buying the right pots and pans, handcrafted knives, cooking utensils, or cutting boards.

If you want the most cost-effective plan … HelloFresh

In addition to having access to as many meal plan options as possible, price is another huge factor for me when it comes to choosing the right meal subscription service.

Currently, Blue Apron's price per serving starts at only $4.99 if you choose to order 2 recipes per week for 2 people for any of its plans. However, it adds on a shipping fee of $9.99 during checkout which makes the cost of your order go up to $29.95 for its most basic plan.

In comparison, HelloFresh starts at $5.75 per serving for the same amount of meals, but shipping is free and the final price only costs $23. That sounds more like it to me!

If you need grocery items or want additional options for premade meals … HelloFresh

HelloFresh recently launched its Market where you can shop for a variety of additional items to add to your weekly meal delivery. I find this super helpful as I can buy breakfast items, desserts, sides, and heat-and-eat meals to have on hand when needed.

Not only that, but I also get access to grocery staples such as snacks, proteins, and coffee that aren't available at my local grocery store and are somewhat hard to find elsewhere.

If you want the most recipes per week … HelloFresh

HelloFresh offers the most options for the number of recipes you can receive each week. You can select anywhere from 2-6 recipes per week, regardless if you're ordering for 2 or 4 people, whereas Blue Apron limits you to 2-4 recipes per week for its Signature plan or 2 to 3 recipes per week for its Wellness and Vegetarian plans.

Just like everyone else, some of my work weeks are way busier than others and it's great to know that I can have coverage for dinner for the full work week with HelloFresh. Some nights I just can't get to the store and it's an absolute relief to know I have everything I need for that night's dinner right at home.

Ultimate Winner: HelloFresh

Although Blue Apron offers some awesome add-ons, HelloFresh beats it hands-down when it comes to the overall price and subscription flexibility. HelloFresh offers a substantially more cost-effective meal subscription,  has a greater range of meal plan options to choose from, and allows you to receive more recipes per week.

Order HelloFresh here. You can also read our HelloFresh details and reviews.

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