Sephora is celebrating black-owned businesses with its latest beauty set, and something tells us you're going to want this one! Good thing we have all the details, huh?
Before we get into what's in the box, we need to talk about one of the things we absolutely love about this release. Sephora is charging $35 for each Black-Owned Beauty Kit, but of that, $20 will go to the 15 Percent Pledge—a nonprofit advocacy organization that urges major retailers to commit 15 percent of their purchasing power to Black-owned businesses.
So not only are you getting some pretty awesome beauty items, but you're helping a great charity.
OK, so now let's look at those items — and the Black-owned businesses behind them.
What's in the Box?
adwoa beauty Baomint™ Deep Conditioning Treatment (3.3 oz; retail $15)
This Sephora exclusive is great for a range of hair types from straight to curly to coily to wavy, and it's stocked with shea butter, prickly pear oil, and pumpkin seed oil.
BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss, 1 oz; retail $7
An Allure 2020 Best of Beauty Award Winner, this hair gloss is a silicone-free and another pick that's great for a variety of hair types.
Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask, 1 oz; $6 retail
FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara, .42 oz; $24 retail
Another Sephora exclusive, this mascara from Rihanna's beauty line features an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
PAT McGRATH LABS MatteTrance™ Lipstick in Omi (mid-tone rose), .14 oz; $38 retail
This richly pigmented lipstick adorns lips in a veil of lightweight color for a modern matte finish.
Shani Darden Skin Care Retinol Reform®, .16 o.z.; $16 retail
Fenty Skin Mini Total Cleans'r Remove-It-All Cleanser; 1.52 oz; $14 retail
Great for dry, oily and combination skin, this 2-in-1 cleanser is small enough to pop in your purse for clean on the go.
Is it Worth It?
If you wanted to buy all of the products in the Black-Owned Beauty Kit, you'd be looking at a $120 price tag. Instead you get it for $35 — and you get the satisfaction of knowing that at least $20 of that is going to a great cause!
The Black-Owned Beauty Kit is available now, but something tells us this one won't last long on shelves.
Are you going to get it?